{"id":91976,"date":"2026-04-05T16:57:27","date_gmt":"2026-04-05T21:57:27","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=91976"},"modified":"2026-04-05T16:57:27","modified_gmt":"2026-04-05T21:57:27","slug":"how-to-build-and-measure-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-build-and-measure-brand-awareness.html","title":{"rendered":"How to Build and Measure Brand Awareness"},"content":{"rendered":"

Studies show only 5% of B2B buyers are ready to buy right now<\/a>. You can\u2019t force the other 95% into a buying position by spamming them with nurture sequences.<\/p>\n

When people are finally ready to make a purchase, your goal should be one of two things:<\/p>\n

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  1. Customers recall your brand, or at least;<\/li>\n
  2. They recognize you in a lineup of other brands.<\/li>\n<\/ol>\n

    If you haven\u2019t invested in brand awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don\u2019t associate you with their need.<\/p>\n

    In this article, you\u2019ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.<\/p>\n

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    Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n