1. Eco-friendly products<\/h2>\n
Consumers are more eco-conscious than ever, and their sentiments are reflected in their shopping habits. A study by GreenPrint found that if a product is clearly labeled as environmentally friendly, 78% of people are more likely to purchase the product.<\/p>\n
Searches for eco-friendly items are on the rise as consumers become more environmentally conscious. A PwC survey<\/a> found that 50% of consumers globally consider themselves more eco-friendly now \u2014 and 53% are buying more sustainable products.<\/p>\n<\/p>\n Source<\/a><\/i><\/p>\n Reusable bags are a major part of the consumer shift towards being eco-friendly, especially as countries push toward being less reliant on single-use plastics. Searches for \u2018tote bag\u2019 ( a popular eco-friendly alternative to plastic bags) have risen gradually over time.<\/p>\n Source<\/a><\/i><\/p>\n Other products that you can add to your eco-conscious store include bamboo products and reusable water bottles. Bamboo is gaining popularity<\/a> among consumers as it is biodegradable, and with water bottles, the less plastic used, the better it is for the environment.<\/p>\n Durability and quality are key when it comes to eco-friendly items \u2014 they have to be able to last for a long time. Consumers also appreciate stylish products that can blend seamlessly into their typical aesthetic. Consider selling more neutral-toned products as they can go with anything.<\/p>\n Key Tip<\/b>: While consumers show growing interest in eco-friendly products, GreenPrint also found that<\/a> these types of items are not easily identifiable by the average consumer. Sellers will need to put in extra work with detailed product descriptions and SEO to drive consumers to their site.<\/em><\/p>\n<\/blockquote>\n When you\u2019re stuck inside, adding some greenery brings that feeling of nature indoors. While faux plants might work for some, there\u2019s also demand for the real thing. According to the National Gardening Association<\/a>, houseplant sales in the U.S. have grown to $1.7 billion over a three-year period \u2014 an increase of almost 50%.<\/p>\n Even better, a ScienceDaily study has shown<\/a> that indoor plants improve concentration and productivity by up to 15%. The plants and gardening industry is growing now more than ever as people look for new creative, calming, non-digital outlets both indoors and out.<\/p>\n<\/p>\n To serve the growing consumer interest<\/a> in houseplants, dropshippers can stock the items needed to maintain plants \u2014 watering cans, misters, and gardening tools like trowels and spades are great starting points.<\/p>\n However, since tools tend to be one-time purchases, sellers should look to products that lead to recurring purchases in order to sell more frequently. Items that add to the plant owner\u2019s aesthetic, like plant pots, hangers, and plant-themed d\u00e9cor, fall under this category as they are more likely to be replaced often.<\/p>\n<\/p>\n Key Tip<\/b>: Indoor plants can vary greatly in price, but regardless of cost, plant owners want to keep their plants alive. Unfortunately, most owners aren\u2019t knowledgeable about plant care. Invest in educational social media and blog posts that show your audience which types of plants to buy and how to take care of them.<\/em><\/p>\n<\/blockquote>\n The line between the home and office has been blurred in consumers\u2019 homes \u2014 making for an interesting combination of categories and consumer trends.<\/p>\n With most people still working from home, video calls have become the default communications channel \u2014 and workers are paying more attention to their workspaces than ever. This CraftJack study<\/a> found that 90% of respondents have spent money on their workspace in the past year.<\/p>\n<\/p>\n Source<\/a><\/i><\/p>\n Dropshippers can tap into all the money being invested by remote workers with items that enhance workspaces and overall productivity. Although chairs and desks may be too heavy to start with, there are other items that improve the function of a workspace \u2014 including laptop stands, webcams, ring lights, tripods, and desk lamps.<\/p>\n<\/p>\n Sixty-eight percent of people prioritize the appearance<\/a> of their background \u2014 with 41% displaying art, pictures, or d\u00e9cor, 29% displaying books, and 27% displaying plants. Sellers can add decorative items like art prints, mousepads, and artificial plants \u2014 all of which elevate the beauty of workspaces.<\/p>\n<\/p>\n Key Tip<\/strong>: CraftJack<\/a> also parsed the different industries that prioritize their workspaces\u2019 appearance (accounting and HR came out on top). Sellers can use this information when figuring out audience targeting and overall marketing strategy. Craft your outreach and copy around the audience\u2019s pain points<\/a>.<\/em><\/p>\n<\/blockquote>\n People working from home are looking for ways to exercise and decompress \u2014 yoga is increasingly<\/a> their answer to that. Yoga practitioners spend $90 per month<\/a> on yoga, and Statista found that<\/a> over 55 million people practice yoga in the U.S.<\/p>\n Fashion, comfort, and quality are important factors when choosing the products you\u2019ll be selling. Consumers may change their workout gear frequently for aesthetic purposes, but there\u2019s no point in repurchasing from a seller if the items feel cheap and uncomfortable.<\/p>\n Sixty-two percent<\/a> of consumers want their workout wear to align with fashion trends \u2014 something for sellers in this category to keep an eye on. Yoga mats and balancing boards are necessary equipment for yoga practitioners, so sellers should consider adding those to their inventory as well.<\/p>\n<\/p>\n Key Tip:<\/b> Sellers in this category should not be hyper-focused on pushing their products \u2014 rather, invest in helpful yoga-related content. Lululemon, a popular seller of workout gear for women, has a section on its website<\/a> dedicated to how-to guides and interviews for its audience. The content created doesn\u2019t sell anything but rather provides value to their audience of wellness enthusiasts through educational content.<\/em><\/p>\n<\/blockquote>\n Pet supplies are a stable category that dropshippers should consider when deciding what niche to sell in. Owners spend up to $500 on their pets every year, and a chunk of that goes to supplies.<\/p>\n The pet supply category saw a boom in 2020 that is likely connected to the increase in pet adoption<\/a> in 2020, due to the pandemic. Pet supplies are a leading industry category in the United States, with sales of approximately $22.1 billion<\/a> in 2020. Feeding bowls, beds, and toys are always good products to start with.<\/p>\n<\/p>\n Pet loss is another concern for pet owners \u2014 the American Humane Association estimates that <\/a>\u201cone in three pets will become lost at some point during their life.\u201d To avoid losing pets, owners are recommended<\/a> to tag pets with some form of identification. Sellers should consider adding pet tags, leashes, collars, and trackers to their inventory.<\/p>\n<\/p>\n Key Tip:<\/b> For first-time owners, adopting and trying to take care of a new pet can be a learning curve. Focus your marketing on helping them navigate pet ownership \u2014 and position your products as great tools to help them on their journey.<\/em><\/p>\n<\/blockquote>\n Interest in home cooking and baking is higher than ever, with 54% of people<\/a> cooking more and 46% of people baking more. And combined with the increase in cooking-themed videos on social media<\/a>, the cooking and baking category is a good place for dropshippers looking for the right niche.<\/p>\n<\/p>\n Products to consider in this category include utensils, storage containers, cutting boards \u2014 anything that makes the process of cooking and organizing the kitchen afterward a bit easier. These items may not be recurring purchases, so sellers should also add napkins, aprons, and placemats to their inventory to mix things up and create recurring revenue for themselves.<\/p>\n<\/p>\n Key Tip<\/b>: Thanks to the aforementioned rise in popularity<\/a> of cooking-themed videos on social media, sellers who tackle this category have a marketing tactic ready to go. Invest in helpful video content showing off your products during cooking or baking, or send them to influencers. Even a micro-influencer can bring in a dedicated audience \u2014 as long as the content is done right.<\/em><\/p>\n<\/blockquote>\n New sellers will often make the mistake of selecting dropshipping items based on their personal interests or the interests of those around them. If you were running a passion project through Etsy, that would be acceptable. However, to compete in the crowded dropshipping space, you\u2019ll need to select niches that are popular with consumers. A bike-gear seller might not be passionate about that specific niche, but they\u2019ll definitely be winning<\/a> in Europe\u2019s great bicycle boom.<\/p>\n When deciding on what products to sell, here are some factors to consider:<\/p>\n Want to do your own research? Here are some of the best places to find potential product categories:<\/p>\n Not all products you sell will be profitable \u2014 there are still many other elements outside of your niche to consider. Starting a dropshipping business is an investment, and those fail all the time. Do your best to reduce the chances of failure by conducting deep research on the market for your products, marketing aggressively, and building customer and supplier relationships.<\/p>\n For a more detailed guide to dropshipping, check out Everything you need to know about dropshipping<\/a>.<\/b><\/i><\/p>\n The post 6 best dropshipping product categories for sellers appeared first on GoDaddy Blog<\/a>.<\/p>\n Source: Go Daddy Garage<\/p>\n![\"tote](\"https:\/\/i0.wp.com\/www.godaddy.com\/garage\/wp-content\/uploads\/2021\/11\/Tote_bag_-_Explore_-_Google_Trends_%F0%9F%94%8A-1050x368.png?resize=640%2C224&ssl=1\")
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2. Plants and gardening<\/h2>\n
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3. Home and office<\/h2>\n
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4. Yoga and wellness<\/h2>\n
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5. Pet supplies<\/h2>\n
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6. Cooking and baking<\/h2>\n
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Do your own research to find what product category will work best<\/h2>\n
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