{"id":92227,"date":"2026-03-31T16:41:17","date_gmt":"2026-03-31T21:41:17","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=92227"},"modified":"2026-03-31T16:41:17","modified_gmt":"2026-03-31T21:41:17","slug":"buildout-checklist-for-pros-to-improve-seo-in-web-design","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html","title":{"rendered":"Buildout checklist for pros to improve SEO in web design"},"content":{"rendered":"<p>As professionals, we should give much thought to SEO in web design when designing clients\u2019 sites. Without a pro handling this during build-out, it\u2019s possible nobody else will be left to ensure that a search engine can easily crawl and read the content.<\/p>\n<blockquote>\n<p>When developing or designing a website, you need to work <strong><em>with<\/em><\/strong> search engines \u2014 working against them will only lead to negative results.<\/p>\n<\/blockquote>\n<p>But as any seasoned pro will admit, building an SEO-friendly site is not easy. We might follow SEO best practices, including fast load times, mobile-friendly experience, and descriptive URLs. However, coming with a solid plan and structured approach representing the services you offer your customers can be daunting.<\/p>\n<p>With that in mind, we offer this checklist developed to guide developers and serve as a source of information for clients.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Checklist_to_improve_SEO_in_web_design\" >Checklist to improve SEO in web design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Have_a_responsive_web_design\" >Have a responsive web design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Make_navigation_search_engine_friendly\" >Make navigation search engine friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Optimize_website_images\" >Optimize website images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Dont_ignore_image_ALT_attributes\" >Don\u2019t ignore image ALT attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Remove_unnecessary_CSS_and_JavaScript\" >Remove unnecessary CSS and JavaScript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Ensure_content_is_crawlable_by_search_engines\" >Ensure content is crawlable by search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Design_search-friendly_URLs\" >Design search-friendly URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Update_website_content\" >Update website content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Use_unique_titles_meta_descriptions\" >Use unique titles &amp; meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Block_pages_you_dont_want_search_engines_to_index\" >Block pages you don\u2019t want search engines to index<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Core_elements_for_a_well-optimized_website_design\" >Core elements for a well-optimized website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Domains\" >Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Hosting\" >Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#CMS\" >CMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Indexation\" >Indexation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Why_does_SEO_in_web_design_matter\" >Why does SEO in web design matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#SEO_is_vital_in_your_web_design\" >SEO is vital in your web design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Web_design_can_negatively_impact_your_SEO\" >Web design can negatively impact your SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/buildout-checklist-for-pros-to-improve-seo-in-web-design.html\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Checklist_to_improve_SEO_in_web_design\"><\/span>Checklist to improve SEO in web design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve revisited the important nature of SEO website design, below are our SEO tips to improve web design.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_a_responsive_web_design\"><\/span>Have a responsive web design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to consider many things when designing a website, including the layout and look of the site. Google recommends building a website that responds well to multiple platforms, including mobile devices. Besides, first impressions matter, with many users spending only a few seconds on a landing page to decide whether it\u2019s valuable or not.<\/p>\n<blockquote>\n<p>Internet usage on mobile devices has significantly increased over the last few years.<\/p>\n<\/blockquote>\n<p>If you are serious about your SEO rankings, you need to design your website for mobile. Failure to do this will significantly hurt rankings.<\/p>\n<p>Mobile users are more likely to leave a site if it is not responsive. When users spend less time on the page, it will lead to a higher bounce rate. On the other hand, when users spend more time on a website, it\u2019s good for SEO.<\/p>\n<p><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Google\u2019s mobile-friendly test<\/a> will help check whether your mobile is optimized for your mobile devices. Also, WordPress and many other platforms allow you to view your site on different devices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_navigation_search_engine_friendly\"><\/span>Make navigation search engine friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Navigation is another vital element of web design. The site structure, URLs, XML sitemaps, and other components need to provide more information about what each of the pages is all about.<\/p>\n<p>Navigation is more than having a menu at the top of a site. It is how you direct users and search engines to the most relevant content on a site.<\/p>\n<blockquote>\n<p>Navigation is not all about text links; it includes content on all page templates on the website.<\/p>\n<\/blockquote>\n<p>Think about the signpost analogy in a supermarket and how it helps customers get what they want easily. The same applies to a website. When users land on a page, they need a signpost to quickly find what they are looking for. If users can\u2019t find what they are looking for easily, they will leave that page and click another option from the search engine results.<\/p>\n<p>If search engines and users can\u2019t understand content easily, the chances are the site is unlikely to rank on top ranking results. Some common issues that can lead to poor navigation include:<\/p>\n<ul>\n<li>Java programs, flash files, audio and video files<\/li>\n<li>Orphaned content<\/li>\n<li>Content only available through site search<\/li>\n<li>Embedding content from another site &#8211; Frames<\/li>\n<li>Splitting content into subdomains instead of sub-folders<\/li>\n<li>AJAX pages<\/li>\n<\/ul>\n<p>The catch is to ensure that search engines and users can easily discover and understand important content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_website_images\"><\/span>Optimize website images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Images play a critical role in web design. However, if the images are not optimized for search engines, they may work against SEO.<\/p>\n<p>Page speed forms a vital part of SEO and will determine whether a website will rank higher on Google or not. That\u2019s why Google came up with <a href=\"https:\/\/www.godaddy.com\/garage\/core-web-vitals-wordpress\/\" data-eid=\"procontent.garage.checklist-seo-in-web-design.interlink.link.click\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">Core Web Vitals<\/a> that help determine where to rank a website on search result pages.<\/p>\n<p>That being the case, if your images take longer to load, it will slow down your page, and Google considers that you are not offering a good user experience. According to the new <a href=\"https:\/\/alchemyleads.com\/core-web-vitals-page-experience-update\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">user page experience update<\/a>, Google will favor websites that provide users with a good user experience and rank them higher than those with a bad user experience.<\/p>\n<p>As such, ensure to include file names on images and keep the file sizes as small as possible. This way, search engines will understand images, and those images won\u2019t take forever to load.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_ignore_image_ALT_attributes\"><\/span>Don\u2019t ignore image ALT attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ensuring that images load faster is only the beginning; you also need to include alt attributes to be 100-percent W3C compliant. However, this doesn\u2019t involve adding any text to your images \u2014 alt attributes need to be relevant and accurate.<\/p>\n<p>Alt attributes help search engines like Google understand images to determine whether they are relevant to a search query. They are also helpful for users who cannot see images.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remove_unnecessary_CSS_and_JavaScript\"><\/span>Remove unnecessary CSS and JavaScript<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines need to read and understand pages as quickly as possible. Unfortunately, including JavaScript and CSS in HTML will interfere with that. More specifically, CSS and JavaScript will come before the actual content, thus slowing the crawling process. The best way to avoid this is to externalize CSS and JavaScript when creating code for a website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_content_is_crawlable_by_search_engines\"><\/span>Ensure content is crawlable by search engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating informative and unique content is one thing; ensuring that users can locate content on the web pages is a totally different thing. This is where the term \u201ccrawlable\u201d comes in. In other words, can search engine spiders discover and fetch every link within a website?<\/p>\n<p>Web crawling bots are programs used by search engines to locate and revisit content on web pages to determine how many pages of these sites are crawlable. If a bot cannot follow a link, it will not be found in the search results.<\/p>\n<p>To that end, here\u2019s how to make web pages crawlable:<\/p>\n<ul>\n<li>Ensure your most important links are easily accessible<\/li>\n<li>Don\u2019t ignore meta content<\/li>\n<li>Fix broken links<\/li>\n<li>Fix or dumb 404 pages<\/li>\n<li>Make your URLs search friendly<\/li>\n<li>Remove unnecessary URLs<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Design_search-friendly_URLs\"><\/span>Design search-friendly URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search-friendly URLs are good for search engine optimization and user experience. More specifically, well-optimized URLs meet the needs of searchers and users. URLs are among the most important factors that search engines use to rank a page on search results.<\/p>\n<p>URLs describe a web page to potential visitors and search engines. As such, they need to be accurate and well-structured to describe your page appropriately. To that end, here are some steps we take to create SEO-friendly URLs for our clients:<\/p>\n<ul>\n<li><strong>Include keywords in URLs<\/strong> \u2014 We include the most important keyword at the beginning of the URL to ensure that they give much significance to them. However, don\u2019t overuse keywords, as search engines might penalize you for that.<\/li>\n<li><strong>Describe the content<\/strong> \u2014 The URL should give users a good idea of what the content on your web pages is all about. Including an accurate phrase in your URL will help describe your content.<\/li>\n<li><strong>Keep URLs short<\/strong> \u2014 While a URL should describe content, that doesn\u2019t mean that you should keep it long. Instead, it should be as brief as possible but still descriptive. When you use fewer words, search engine spiders will give more value to each word. As earlier stated, keyword stuffing is bad for SEO and will hurt website ranking.<\/li>\n<li><strong>Use lowercase letters in URLs<\/strong> \u2014 Using capital letters in URLs can hurt SEO. Ensure to use lowercase letters to avoid loss of page rank.<\/li>\n<li><strong>Separate words in URLs with hyphens<\/strong> \u2014 Separating words in a URL using hyphens is good for search engine optimization and user readability. The truth is Google views hyphens as spaces between words that help improve readability. It is crucial, however, to understand that using underscores won\u2019t help optimize URLs.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Update_website_content\"><\/span>Update website content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A website is unlikely to have a good SEO if it contains stale content. That\u2019s why we recommend updating content on a website from time to time. More so, keeping content fresh will help reduce bounce rate, which could otherwise hurt SEO.<\/p>\n<p>Updating a website regularly is critical when it comes to SEO. For instance, leaving a huge gap between posts will make the website less credible. Besides, checking a website more often will help stay on top of things like broken links.<\/p>\n<p>Users and search engines want to see content changing regularly. Content will be more crawlable by search engines and more valuable to users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_unique_titles_meta_descriptions\"><\/span>Use unique titles &amp; meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page titles and meta descriptions are critical when it comes to SEO. However, most inexperienced web designers forget to change descriptions but create a template on several pages. That\u2019s a huge mistake.<\/p>\n<p>Instead, use unique meta data on every page to ensure that the search engines understand the structure of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Block_pages_you_dont_want_search_engines_to_index\"><\/span>Block pages you don\u2019t want search engines to index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you may want Google to index as many pages on a website as possible, that might not always be the best scenario. That being the case, you need a deliberate effort to block search engines like Google from indexing specific pages on a website to improve SEO. More specifically, here are some pages you may want to prevent search engines from indexing:<\/p>\n<ul>\n<li>Thank you pages<\/li>\n<li>Admin pages<\/li>\n<li>Landing pages for ads<\/li>\n<li>Duplicate pages<\/li>\n<li>Low-value pages<\/li>\n<li>Privacy and policy pages<\/li>\n<\/ul>\n<p>However, before you block these pages from being indexed, carefully audit the website to understand better what pages you need to exclude.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Core_elements_for_a_well-optimized_website_design\"><\/span>Core elements for a well-optimized website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some vital elements to ensure a website is optimized for SEO:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domains\"><\/span>Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The domain says a lot about a business. To get the most out of a domain, ensure that it relates to the products or services that your clients offer. Another important thing we do for our clients is redirect all variations and subdomains to a single canonical version of the site and point them correctly to the main site.<\/p>\n<p>While most website owners think that having keywords in their domain is good for SEO, that isn\u2019t always the case. The best approach is to design a website for the real world.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hosting\"><\/span>Hosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You also need to be careful when choosing a hosting platform. As a rule of thumb, ensure that your hosting is fast and, if need be, <a href=\"https:\/\/www.godaddy.com\/pro\/hosting\/wordpress-hosting\" data-eid=\"procontent.garage.checklist-seo-in-web-design.product.link.click\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">platform specific<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CMS\"><\/span>CMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content management system (CMS) will hugely impact business success. For instance, we prefer to use <a href=\"https:\/\/www.godaddy.com\/pro\/hosting\/ecommerce-hosting\" data-eid=\"procontent.garage.checklist-seo-in-web-design.product.link.click\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">WordPress<\/a> for most small businesses because it is indexed in a way that Google can understand. Of course, this doesn\u2019t mean that it works for all situations. It just presents a good starting point, especially for small businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indexation\"><\/span>Indexation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one will understand the content of a site if they can\u2019t read it. That\u2019s why we don\u2019t recommend using images, flash, or video on the behind-the-scenes of the main content on our client\u2019s sites but rather text-based.<\/p>\n<p>Of course, images and videos have their place in web design. Still, you need to use clear language when communicating about a business and its services to ensure that Google can read and understand it.<\/p>\n<p>If you decide to use images, PDFs, and videos (they are an excellent source of traffic, too), ensure that they are easily discoverable and indexable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_SEO_in_web_design_matter\"><\/span>Why does SEO in web design matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You already know that SEO has everything to do with visibility, and design involves visual aspects. In fact, SEOs and designers carry different tasks that are unique from each other. Well, this is true to some point.<\/p>\n<p>If you want to improve ranking on SERPs, you need to go beyond SEO \u2014 you need to design a website well; otherwise, competitors will outrank the client. If you don\u2019t know, <a href=\"https:\/\/alchemyleads.com\/\" link=\"external\" rel=\"nofollow external noopener\">SEO and web design work together<\/a>, meaning you will not get value for your money if you ignore one of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_is_vital_in_your_web_design\"><\/span>SEO is vital in your web design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you skip SEO when designing or redesigning a website, you may never rank on top of search engine result pages (SERPs). SEO best practices relating to web design, like site architecture and page speed optimization, can influence site design. You need to consider these SEO factors to get an optimized design and improve rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_design_can_negatively_impact_your_SEO\"><\/span>Web design can negatively impact your SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is not uncommon to hear cases of companies that lose their ranking after rebranding their website due to failure to set up 301 redirects. Poor web design will lower SEO rank, which will ultimately impact traffic and bottom line.<\/p>\n<p>Failure to invest in SEO website design will lead to loss of time, money, and rankings. On the other hand, incorporating SEO and web design forms the foundation of a good SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, SEO and web design work hand in hand. For web designers and developers, it&#8217;s not something to be ignored \u2014 even if your skillset is more specialized in other areas. Gather resources, including this checklist, to shore up your knowledge and make sure you&#8217;re covering the key areas for clients.<\/p>\n<p>The post Buildout checklist for pros to improve SEO in web design appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>As professionals, we should give much thought to SEO in web design when designing clients\u2019 sites. Without a pro handling this during build-out, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":92228,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23511],"tags":[126],"class_list":["post-92227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/checklist-g6176389bd_12801-300x199-1.jpg?fit=300%2C199&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-nZx","jetpack-related-posts":[{"id":93773,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/checklist-for-website-speed-optimization.html","url_meta":{"origin":92227,"position":0},"title":"Checklist for website speed optimization\u00a0","author":"admin","date":"April 7, 2026","format":false,"excerpt":"You must take website speed optimization seriously when designing websites. Google and users value speed, and will abandon a website if it loads slowly. A slow loading page provides a poor user experience, and as you know, about 53 percent of mobile users are likely to leave a site and\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92847,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/the-benefits-of-seo-for-cloud-computing-brands.html","url_meta":{"origin":92227,"position":1},"title":"The Benefits of SEO for Cloud Computing Brands","author":"admin","date":"April 5, 2026","format":false,"excerpt":"The Benefits of SEO for Cloud Computing Brands \u00a0 Search engine optimization (SEO) is one of the biggest marketing advantages that a brand from any industry can leverage. It\u2019s a highly effective marketing method, with three-quarters of brands reporting that it is very helpful to them in achieving their brand\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/article-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/The-Benefits-of-SEO-for-Cloud-Computing-Brands.png?fit=1013%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/The-Benefits-of-SEO-for-Cloud-Computing-Brands.png?fit=1013%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/The-Benefits-of-SEO-for-Cloud-Computing-Brands.png?fit=1013%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/The-Benefits-of-SEO-for-Cloud-Computing-Brands.png?fit=1013%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":93634,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/5-seo-tips-for-fintech-brands-to-follow.html","url_meta":{"origin":92227,"position":2},"title":"5 SEO Tips for Fintech Brands to Follow","author":"admin","date":"March 17, 2026","format":false,"excerpt":"Fintech can become fun tech for readers when you master the techniques that get your website seen by more people on search engine results pages (SERPs). Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/article-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/5-SEO-Tips-for-Fintech-Brands-to-Follow.jpg?fit=1013%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/5-SEO-Tips-for-Fintech-Brands-to-Follow.jpg?fit=1013%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/5-SEO-Tips-for-Fintech-Brands-to-Follow.jpg?fit=1013%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/5-SEO-Tips-for-Fintech-Brands-to-Follow.jpg?fit=1013%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":93743,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/quick-seo-tips-to-boost-website-search-rankings.html","url_meta":{"origin":92227,"position":3},"title":"Quick SEO tips to boost website search rankings","author":"admin","date":"April 6, 2026","format":false,"excerpt":"With billions of Google searches every single day, if your site isn\u2019t on the first page of results and, more specifically, among the top five or so results, well, your site might just be lost in the shuffle. 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