{"id":92242,"date":"2026-03-24T13:18:40","date_gmt":"2026-03-24T18:18:40","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=92242"},"modified":"2026-03-24T13:18:40","modified_gmt":"2026-03-24T18:18:40","slug":"how-to-use-haro-to-get-your-business-in-the-news","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html","title":{"rendered":"How to use HARO to get your business in the news"},"content":{"rendered":"<p>Whether you\u2019ve been an entrepreneur for five decades or five weeks, you know the importance of getting the word out about your business. One way to earn credibility and set yourself up as a subject expert is to get featured in the media. If you know how to use HARO (an online service that connects journalists and sources), you\u2019ll be better equipped at getting your business noticed both offline and online.<\/p>\n<p>But, what is HARO and how can it get your business media attention? I\u2019m sharing everything you need to know about HARO below, along with how you can use it in your business practices. Keep reading to learn more.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#What_is_HARO\" >What is HARO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#How_to_use_HARO_as_a_journalist\" >How to use HARO as a journalist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#How_to_use_HARO_as_a_source\" >How to use HARO as a source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#My_experience_using_HARO\" >My experience using HARO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Why_I_like_HAROs_anonymous_feature\" >Why I like HARO\u2019s anonymous feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Keys_ways_HARO_has_helped_me\" >Keys ways HARO has helped me<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#What_niches_benefit_the_most_from_HARO\" >What niches benefit the most from HARO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#How_to_use_HARO_to_benefit_your_small_business\" >How to use HARO to benefit your small business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Pro_Tip_Dont_respond_to_every_query\" >Pro Tip: Don\u2019t respond to every query!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Real_world_examples_of_how_to_use_HARO_for_your_business\" >Real world examples of how to use HARO for your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Hugo_Guerreiro_The_Men_Hero\" >Hugo Guerreiro, The Men Hero<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Jackie_Blanchard_Fortress_Development_Solutions\" >Jackie Blanchard, Fortress Development Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Stephen_Curry_CocoSign\" >Stephen Curry, CocoSign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Patty_Malowney_Badass_Web_Goddess\" >Patty Malowney, Badass Web Goddess<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Alex_Shute_FaithGiant\" >Alex Shute, FaithGiant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Greg_Jenkins_Bravo_Productions\" >Greg Jenkins, Bravo Productions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Linda_Pophal_Strategic_Communications\" >Linda Pophal, Strategic Communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Ryan_Stewman_Break_Free_Academy\" >Ryan Stewman, Break Free Academy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-use-haro-to-get-your-business-in-the-news.html\/#Key_takeaways_and_next_steps\" >Key takeaways and next steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_HARO\"><\/span>What is HARO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>HARO stands for Help a Reporter Out. It began as a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Help_a_Reporter_Out\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Facebook group in 2008<\/a> to help reporters and journalists gain feedback directly from the public. It later transitioned into a mailing list and was ultimately acquired by Vocus, Inc., which later merged with Cision Inc.<\/p>\n<p>Before HARO was around, businesses often had to pay a publicist or public relations firm thousands of dollars to be featured in a media outlet. They may have also written and sent out their own press releases in hopes of getting lucky enough to get the attention of a journalist.<\/p>\n<p>These days however, getting media attention can be as easy as answering queries sent to your email via HARO. It\u2019s essentially a media and source matchmaking platform, where people can sign up as either <strong>journalists <\/strong>or <strong>sources<\/strong>.<\/p>\n<p>A business can benefit from both options by strategizing connections accordingly. I\u2019ll explain how to use HARO in more detail below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_HARO_as_a_journalist\"><\/span>How to use HARO as a journalist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When journalists sign up for the platform, they can post queries related to content they are developing. This content can be:<\/p>\n<ul>\n<li>Podcast episodes<\/li>\n<li>Radio programs<\/li>\n<li>Web content<\/li>\n<li>Newspaper articles<\/li>\n<li>Magazine articles<\/li>\n<li>Television programs and more<\/li>\n<\/ul>\n<p>If you\u2019re learning how to use HARO for the first time, it might help to view a visual breakdown. Here\u2019s a peek at what a blank query looks like from my own account:<\/p>\n<\/p>\n<p>The journalist shares what media outlet the content is for and the outlet\u2019s URL. They can then choose whether to remain anonymous or publicly share where the content will be published.<\/p>\n<p>Next, they will include a short summary of what they are looking for, followed by a more in-depth query. The section beneath the query is reserved for requirements that sources must meet if they hope to be selected as a contributor.<\/p>\n<p>Finally, journalists will fill out the deadline and submit their queries to HARO for approval. If they are approved (and not all of them are), the queries are then sent out to an email list of potential sources.<\/p>\n<p>Typically, HARO will approve or deny the query about one or two business days prior to the deadline. If a journalist has a quick deadline and needs answers the same day, they can click \u201cUrgent\u201d and HARO will post the query on Twitter to get instant responses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_HARO_as_a_source\"><\/span>How to use HARO as a source<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>When a source is exploring how to use Haro for the first time, they\u2019ll begin with the three step sign up form. Here, they can choose the frequency of emails they receive. Emails are sent out Monday through Friday in the morning, afternoon, and evening. They are then broken down into different categories that include subjects like:<\/p>\n<ul>\n<li>Business and Finance<\/li>\n<li>High Tech<\/li>\n<li>Biotech and Healthcare<\/li>\n<li>Energy and Green Tech<\/li>\n<li>Lifestyle and Fitness<\/li>\n<li>Sports<\/li>\n<li>Entertainment and Media<\/li>\n<li>Public Policy and Government<\/li>\n<li>Education<\/li>\n<li>General<\/li>\n<li>Giftbag<\/li>\n<li>Travel<\/li>\n<li>UK<\/li>\n<\/ul>\n<p>The queries in the emails vary greatly depending on what journalists are seeking sources for. Some sample topics might include:<\/p>\n<ul>\n<li>How to be successful with cryptocurrency<\/li>\n<li>The best holiday gifts for men over 40<\/li>\n<li>Tips from relationship counselors on how to find a date using online dating services<\/li>\n<\/ul>\n<p>I\u2019ve also seen generic queries and ones that are so hyper-specific, I wonder if the journalist was able to even find a source at all! You honestly never know what will pop up as a query. Plus, anyone can sign up and learn how to use HARO for free.<\/p>\n<p>Alternatively, Cision also offers premium subscriptions starting at $19 a month. This paid option gives you additional opportunities to increase your chances at getting featured. But It&#8217;s worth noting that a paid subscription doesn\u2019t guarantee you&#8217;ll be chosen as a source.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"My_experience_using_HARO\"><\/span>My experience using HARO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a journalist, I\u2019ve learned how to use HARO for many different types of stories \u2014 including this post. Some of the queries I\u2019ve sent out include:<\/p>\n<ul>\n<li>Podcast promotion tips<\/li>\n<li>Travel agent success ideas<\/li>\n<li>Tax deduction advice for small business owners and more<\/li>\n<\/ul>\n<p>The reason I love HARO so much is because you can be as specific as you\u2019d like with your query. You can then find the <em>exact<\/em> sources you\u2019re looking for to help enhance your content and add credibility to your posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_I_like_HAROs_anonymous_feature\"><\/span>Why I like HARO\u2019s anonymous feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One you understand how to use HARO a little better, you might decide to utilize their anonymous feature in the settings. I always opt to make the outlet I\u2019m gathering materials for as \u201canonymous\u201d because I don\u2019t like to share posts until they are live \u2013 or at least guaranteed to go live. Sometimes stories get killed midway through production and it can be very frustrating when you get an email from a source wondering what happened to the post.<\/p>\n<blockquote>\n<p>Breaking the news that a post never went live could be quite disappointing for any sources involved.<\/p>\n<\/blockquote>\n<p>I\u2019ve also noticed that disclosing your outlet\u2019s name sometimes skews the responses you get. For example, everyone wants to respond to a query from Forbes, but they may not want to respond to a query from a smaller website.<\/p>\n<p><strong>Note: <\/strong>If you are a journalist representing an online-only or business website, make sure to check out the HARO rules for journalists before getting started \u2014 especially if you\u2019re not sure how to use HARO. You don\u2019t want to violate any rules that could deny your query or ban your account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keys_ways_HARO_has_helped_me\"><\/span>Keys ways HARO has helped me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve also used HARO as a source for both myself and for clients I ghostwrite for. It\u2019s a fabulous tool for:<\/p>\n<ul>\n<li>Getting backlinks to your website<\/li>\n<li>Establishing yourself as an expert in your field<\/li>\n<li>Contributing to the content that matters to your niche<\/li>\n<\/ul>\n<p>When the \u00a0queries go out in the morning, afternoon, and evening, there could be 50 or more responses per email. Again, queries are all broken down by category, so sources can skip to the subjects they want to contribute to.<\/p>\n<p>I\u2019ve never personally paid for HARO\u2019s premium plans, and don\u2019t know anyone who has either. But if you want to know how to use HARO with additional subscription-based features, here\u2019s a glimpse at what they look like and what they offer:<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_niches_benefit_the_most_from_HARO\"><\/span>What niches benefit the most from HARO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve yet to see a niche that wouldn\u2019t benefit from learning how to use HARO. Because of the different categories, and the wide variety of queries created across all of the categories, I would bet that any business could find some kind of query to respond to &#8211; even if your business isn\u2019t <em>directly<\/em> related to a category.<\/p>\n<p>And, if your business doesn\u2019t have anything to contribute the first time, you can always expect a new query within the next day, week or month.<\/p>\n<div class=\"callout\"> It\u2019s okay to hold out for the best queries you feel are a match. <\/div>\n<p>&nbsp;<\/p>\n<p>Now that we\u2019ve covered the basics of HARO, let\u2019s take a closer look at how to use it to get your small business in the news!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_HARO_to_benefit_your_small_business\"><\/span>How to use HARO to benefit your small business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, the bad news. Don\u2019t jump into HARO expecting to land a feature in Forbes the first day. While this can certainly happen, it\u2019s highly unlikely. There are many small business owners just like you who know how to use HARO to get media attention.<\/p>\n<p>Perhaps <a href=\"https:\/\/geltner.contently.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Sharon Geltner<\/a>, a successful multimedia journalist who\u2019s written for publications like Forbes and the New York Times, says it best:<\/p>\n<blockquote>\n<p>\u201cI won\u2019t kid you, using HARO means I kiss a lot of frogs before I meet the prince. But it is well worth sorting through amphibians to eventually ascend to national media outlets \u2013 which would otherwise be very hard to do.\u201d<\/p>\n<\/blockquote>\n<p>With this in mind, here is my best advice on how to use HARO to get in the media:<\/p>\n<ol>\n<li><strong>Have a website up and running<\/strong>. Make sure to have an \u201cabout\u201d page available, so journalists can learn more about you.<\/li>\n<li><strong>Sign up for an account as a source on HARO. <\/strong>This will grant you access to media queries you can respond to.<\/li>\n<li><strong>Choose the frequency of emails you would like to receive. <\/strong>Email newsletters are sent out to sources three times a day and can range from 10-100 queries.<\/li>\n<li><strong>Create a plan of attack<\/strong>. Think about what your business is all about, what market you are trying to serve, and which outlets align with your business values.<\/li>\n<\/ol>\n<p><strong>Editor&#8217;s note:<\/strong> If you need help setting up a website, check out <a href=\"https:\/\/www.godaddy.com\/en-ca\/websites\/website-builder\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">GoDaddy\u2019s Website Builder<\/a> to easily get started with no tech experience necessary.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pro_Tip_Dont_respond_to_every_query\"><\/span>Pro Tip: Don\u2019t respond to every query!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead, choose the ones that most resonate with your ideal audience. Seek out queries that you would be best suited as a source for.<\/p>\n<p>Once you start receiving queries, read them carefully and start responding.<\/p>\n<div class=\"callout\"> Be prepared to respond quickly! <\/div>\n<p>&nbsp;<\/p>\n<p>Some journalists get dozens of pitches and don\u2019t have time to read each one. They may decide to stop accepting pitches after receiving a few decent responses. Pitches that come in too late risk getting buried at the bottom of their priority list.<\/p>\n<p>For example, one of my most recent HARO queries had 56 responses and I was only able to use 11. Though I got a lot of great responses, I went in the order I received them and chose the first 11 that worked for my content. I didn\u2019t even read the rest!<\/p>\n<p>However, that\u2019s not to say you should rush when responding to queries \u2013 not by any means. Always give thorough and well thought out responses, but don\u2019t wait several hours to figure out who you want to respond to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real_world_examples_of_how_to_use_HARO_for_your_business\"><\/span>Real world examples of how to use HARO for your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help you determine your plan of attack, let\u2019s look at some real world examples of sources that know how to use HARO successfully.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hugo_Guerreiro_The_Men_Hero\"><\/span>Hugo Guerreiro, The Men Hero<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p>\n<p>Hugo Guerreiro, founder of lifestyle and men\u2019s fashion blog <a href=\"https:\/\/themenhero.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">The Men Hero<\/a>, says that HARO has been wonderful for building his domain authority with backlinks. He says, \u201cIt&#8217;s free and takes less time than pitching to other websites to provide you with a link or write a guest post. I have built all my backlinks with HARO, since my answers have been chosen multiple times. I would advise anyone who wants to improve their blog authority to answer HARO questions.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Jackie_Blanchard_Fortress_Development_Solutions\"><\/span>Jackie Blanchard, Fortress Development Solutions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jackie Blanchard is a social media marketing specialist for the construction development company, <a href=\"https:\/\/www.fortressds.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Fortress Development Solutions<\/a>. She says HARO has been great at getting \u201cniche industry opportunities\u201d and adds that it has also helped her company \u201cget in front of a national audience.\u201d<\/p>\n<p><strong>\u201c<\/strong>The more articles we can collaborate in, the more opportunities our potential customers will have to find us. HARO is very user-friendly and we get emails daily with potential opportunities. I scroll through and if we&#8217;re a good fit I reach out and share our story.\u201d<\/p>\n<p>Her best advice for sources looking to get selected is to be open. \u201cThe more information you share, the more likely you will get chosen for follow-ups.\u201d She also notes that it helps to get email notifications, so you can be among the first to respond. \u201cAlways answer all questions and offer your company for future needs.\u201d<\/p>\n<p>Additionally, your response should be thorough, yet straight to the point. I\u2019ve gotten responses that were as short as one sentence and as long as three pages. The three pages were overkill!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stephen_Curry_CocoSign\"><\/span>Stephen Curry, CocoSign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Stephen Curry is the CEO of the online signature platform, <a href=\"https:\/\/cocosign.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">CocoSign<\/a>. He says that HARO has become the best means of getting his business featured in the media and that it has \u201cproven to be the best backlink generation technique.\u201d<\/p>\n<p>His best advice for sources is to:<\/p>\n<p><strong>\u201c<\/strong>Read the requirements that the reporter has given. If you feel that you have a unique point of view and insight on that query, use your best words to describe it as clearly as possible, and you\u2019ll see that query getting accepted in no time. The chances of getting selected as a source get much higher when you provide credible content in less time.\u201d<\/p>\n<p><em>Related: <\/em><em>How to get backlinks to a small business website<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Patty_Malowney_Badass_Web_Goddess\"><\/span>Patty Malowney, Badass Web Goddess<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p>\n<p>Patty Malowney is the social media marketing and SEO expert for <a href=\"https:\/\/www.badasswebgoddess.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Badass Web Goddess<\/a>. Her best advice on how to use HARO is to:<\/p>\n<p>\u201cUse HARO consistently every day. They send out queries three times a day. Go through every single one of them. If you miss one, you could miss an opportunity. When you find a query that interests you, respond back promptly. Make sure what you write is quote-worthy. Think about whether or not the author can easily use what you say in a quote. If not, condense what you have to say into a bite-size quote.<\/p>\n<p>Don\u2019t get discouraged. You have to send pitches regularly and be patient. Sometimes you won\u2019t hear anything back for a month or longer. If you stick with it, you\u2019ll get better at your pitches and will be selected more often.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alex_Shute_FaithGiant\"><\/span>Alex Shute, FaithGiant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex Shute, founder and chief editor of the Christian lifestyle website <a href=\"https:\/\/faithgiant.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">FaithGiant<\/a>, says, \u201cHARO has been a reliable source of media attention for our website and the best way to utilize HARO is to choose queries that are related to your website\u2019s main topic and interest.\u201d<\/p>\n<p>His best advice for getting selected as a source is to write answers that are \u201cstraight to the point yet incorporate your own experiences related to the queries.\u201d He also adds that your goal for answering should be \u201cboth helpful and genuine.\u201d<\/p>\n<p>When it comes to the length of your answers, Shute recommends aiming for a happy medium:<\/p>\n<p><strong>\u201c<\/strong>It\u2019s all about finding the right balance between one that\u2019s short enough for both the recipient and the would-be readers to not lose interest easily, but also be long enough to be informative, engaging, and compelling. This can be the difference between someone opening it or sending it to the trash. A well-written answer to the HARO query can save the day.\u201d<\/p>\n<p>Remember, the end-game is to offer answers with substance in a timely manner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Greg_Jenkins_Bravo_Productions\"><\/span>Greg Jenkins, Bravo Productions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Greg Jenkins, founder and partner of <a href=\"https:\/\/bravoevents-online.com\/about\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Bravo Productions<\/a>, has been using HARO for the last 13 years. He says \u201cit has been a great experience in not only getting our company&#8217;s name out to global audiences, [but] it&#8217;s also been beneficial in educating consumers and various audience demographics about the profession.\u201d<\/p>\n<p>To highlight his point, Jenkins notes that \u201ctopics run the gamut\u201d and can include examples like:<\/p>\n<ul>\n<li>Quick party fixes for Health &amp; Fitness Magazine<\/li>\n<li>Budget tips for websites like Brides.com<\/li>\n<li>Super Bowl party tips for publications like the Atlanta Journal &amp; Constitution<\/li>\n<li>Party planning advice for Costco Connection Magazine<\/li>\n<li>Security and risk management advice for publications like Smart Meetings<\/li>\n<\/ul>\n<p>He takes things a step further by sharing any content his company is mentioned in on Twitter, Facebook, LinkedIn and more. This helps Jenkins:<\/p>\n<ul>\n<li>Build up his social fan base<\/li>\n<li>Set himself up as an expert in event planning<\/li>\n<li>Increase brand awareness<\/li>\n<\/ul>\n<p>Knowing how to use HARO helps give your small business the upper hand in marketing and Jenkins reports:<\/p>\n<p><strong>\u201c<\/strong>We find using HARO is a means to distinguish our company from the masses and competitors. There are a plethora of event and party planning companies in every city. When included in an article, it&#8217;s one way to distinguish our company from those who may not receive the same media exposure.\u201d<\/p>\n<p>His best advice for a source is to, \u201cBe specific in your answers. Vague responses to questions will not help the journalists or the end reader if your input adds little to nothing in the story.\u201d<\/p>\n<p>Jenkins also adds that you\u2019ll want to make sure you edit and utilize spell check for grammar before sending responses to journalists. He suggests keeping an eye out for typos and making yourself available for any follow-up questions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linda_Pophal_Strategic_Communications\"><\/span>Linda Pophal, Strategic Communications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Linda Pophal, founder and owner of <a href=\"https:\/\/stratcommunications.com\/about-us\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Strategic Communications<\/a>, uses HARO as both a source and a journalist. She says the most important thing is to \u201conly respond to pitches that you are truly qualified for.\u201d<\/p>\n<p>Pophal also notes that HARO, in her opinion, has been overrun \u201cby trash responses from people [clearly] seeking only to attain backlinks.\u201d She adds that these responses often use content generation tools to develop their responses, which typically don\u2019t offer any valuable insights to her queries.<\/p>\n<p>\u201cIf you don&#8217;t have the credentials [or] expertise the reporter is looking for, don&#8217;t respond. If you do, and do so repeatedly, you&#8217;ll fall off their radar screen and likely be blocked. I have a number of names I&#8217;m now familiar with that I now delete responses from without even looking at them because their input has been so irrelevant or off the mark.\u201d<\/p>\n<p>Finally, she acknowledges that journalists are busy and more likely to use \u201cdetailed written responses than to take time to interview sources.\u201d<\/p>\n<p>\u201cProviding relevant detailed information can boost the odds that your input will be used. A side benefit is that, since you&#8217;ve actually documented your response you&#8217;re more likely to be quoted accurately.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ryan_Stewman_Break_Free_Academy\"><\/span>Ryan Stewman, Break Free Academy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p>\n<p>Ryan Stewman, founder of Break Free Academy, reports that the two most important things for him are consistency and delivering value. He says:<\/p>\n<blockquote>\n<p><strong>\u00a0\u201c<\/strong>I&#8217;ve been using HARO for three years now. I answer one to two email queries daily. If you add it up, that&#8217;s 700 or so opportunities per year to get published from HARO.\u201d<\/p>\n<\/blockquote>\n<p>When it comes to getting published, Stewman says his experience as a source is to \u201cgive the reporter the information they are looking for.\u201d<\/p>\n<p>\u201cMost people fail to get published because they made their replies about themselves, instead of about the needs of the reporter. The key to getting the most out of HARO is to consistently answer queries daily, and answer them according to what you think the reporter wants information on, not about yourself.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways_and_next_steps\"><\/span>Key takeaways and next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To close things out, I\u2019ve rounded out some final tips to get your business featured in the media using HARO:<\/p>\n<ol>\n<li><strong>Don\u2019t wait.<\/strong> Start learning how to use Haro right away. There are hundreds of opportunities every week, and your business might have the exact insights journalists (like me) are looking for.<\/li>\n<li><strong>Give thorough and valuable responses.<\/strong> Read queries carefully and answer all questions appropriately. If you want to get selected, holding back won\u2019t do you any good.<\/li>\n<li><strong>Answer truthfully and don\u2019t hype yourself up.<\/strong> No one likes to find out their source isn\u2019t as amazing as they claim to be. It\u2019s also a quick way to land yourself on a blacklist for many websites.<\/li>\n<li><strong>Have a bio and headshot ready.<\/strong> Many journalists will want to feature your information alongside your quote or answer to a query.<\/li>\n<li><strong>Don\u2019t forget to include contact information. <\/strong>Add this to your emails in case a journalist wants to follow-up.<\/li>\n<li><strong>Keep pitching via source requests<\/strong>. You never know who is looking for a source, or which pitches will be selected.<\/li>\n<\/ol>\n<p>What are you waiting for? Sign up for HARO and start working on getting your business in the news today!<\/p>\n<p>The post How to use HARO to get your business in the news appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019ve been an entrepreneur for five decades or five weeks, you know the importance of getting the word out about your business. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":92243,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23511],"tags":[126],"class_list":["post-92242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/how-to-use-haro-laptop-300x168-1.jpg?fit=300%2C168&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-nZM","jetpack-related-posts":[{"id":92632,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-press-for-your-startup.html","url_meta":{"origin":92242,"position":0},"title":"How To Get Press For Your Startup","author":"admin","date":"March 28, 2026","format":false,"excerpt":"How To Get Press For Your Startup \u00a0 EXTRA! EXTRA! Simpletons At PR Outreach Service Expose Industry Secrets! We really shouldn\u2019t be telling you this because this is what we do as a business; exposing some of our patented techniques on how to get press for your startup. But, we\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/article-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-To-Get-Press-For-Your-Startup.png?fit=1013%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-To-Get-Press-For-Your-Startup.png?fit=1013%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-To-Get-Press-For-Your-Startup.png?fit=1013%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-To-Get-Press-For-Your-Startup.png?fit=1013%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":92727,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/how-real-estate-agents-get-press.html","url_meta":{"origin":92242,"position":1},"title":"How Real Estate Agents Get Press","author":"admin","date":"March 20, 2026","format":false,"excerpt":"How Real Estate Agents Get Press \u00a0 Why should real estate agents worry about getting press? You do your own advertising, and you can have a steady business without concerning yourself with the trouble of looking for publicity. So, why should you care if you are getting press attention? \u00a0\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/article-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-Real-Estate-Agents-Get-Press.png?fit=1013%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-Real-Estate-Agents-Get-Press.png?fit=1013%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-Real-Estate-Agents-Get-Press.png?fit=1013%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-Real-Estate-Agents-Get-Press.png?fit=1013%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":93020,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/the-champions-league-how-media-rights-deals-are-shaping-the-global-soccer-landscape.html","url_meta":{"origin":92242,"position":2},"title":"The Champions League: How media rights deals are shaping the global soccer landscape","author":"admin","date":"March 7, 2026","format":false,"excerpt":"The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world\u2019s most-viewed annual sporting events. And viewers aren\u2019t the only ones rallying; sports are a huge draw for media buyers and the payoffs for rights holders are rising. In 2018, nearly 106 million people tuned\u2026","rel":"","context":"In &quot;A Few Things&quot;","block_context":{"text":"A Few Things","link":"https:\/\/www.bricktowntom.com\/blog\/category\/a-few-things"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93245,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/a-new-chapter-in-inclusivity-how-lgbtq-audiences-are-reviving-traditional-media.html","url_meta":{"origin":92242,"position":3},"title":"A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media","author":"admin","date":"March 14, 2026","format":false,"excerpt":"Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers\u2014and advertisers\u2014offering authenticity and inclusion. Consumers surveyed for our international LGBTQ+ inclusive media perceptions study find the most advertising inclusion\u2026","rel":"","context":"In &quot;A Few Things&quot;","block_context":{"text":"A Few Things","link":"https:\/\/www.bricktowntom.com\/blog\/category\/a-few-things"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93743,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/quick-seo-tips-to-boost-website-search-rankings.html","url_meta":{"origin":92242,"position":4},"title":"Quick SEO tips to boost website search rankings","author":"admin","date":"March 6, 2026","format":false,"excerpt":"With billions of Google searches every single day, if your site isn\u2019t on the first page of results and, more specifically, among the top five or so results, well, your site might just be lost in the shuffle. Time to hunt for SEO tips, right? The fact of life is\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/google-on-mobile-represents-seo-online-presence-audit-300x200-1.jpg?fit=300%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":91976,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-build-and-measure-brand-awareness.html","url_meta":{"origin":92242,"position":5},"title":"How to Build and Measure Brand Awareness","author":"admin","date":"March 5, 2026","format":false,"excerpt":"Studies show only 5% of B2B buyers are ready to buy right now. You can\u2019t force the other 95% into a buying position by spamming them with nurture sequences. 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