{"id":92622,"date":"2026-05-04T09:01:58","date_gmt":"2026-05-04T14:01:58","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=92622"},"modified":"2026-05-04T09:01:58","modified_gmt":"2026-05-04T14:01:58","slug":"how-to-find-products-to-sell-online","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html","title":{"rendered":"How to find products to sell online"},"content":{"rendered":"<p>If you plan to launch an ecommerce store this year, you\u2019ll need a strategic sales and marketing plan to help you stand out. You\u2019ll also need to know where to source the best products if you don\u2019t manufacture them yourself. These types of businesses need to know how to find products to sell online.<\/p>\n<div class=\"content_block\" id=\"custom_post_widget-114413\">\n<\/div>\n<p>The competition for online consumer traffic and sales has never been steeper. Many small businesses (SMBs) have recently launched ecommerce stores to reach customers who prefer to shop online, with <a href=\"https:\/\/ecommercenews.eu\/92-of-online-smbs-saw-a-sales-growth-in-2021\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">92% of online SMBs claiming they had a significant sales growth<\/a> in 2021.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#How_to_find_products_to_sell_online\" >How to find products to sell online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#1_Identify_products_that_youre_passionate_about\" >1. Identify products that you\u2019re passionate about<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#2_Align_those_passions_with_a_niche_product-market_fit\" >2. Align those passions with a niche product-market fit<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Profiling_your_niche_customers\" >Profiling your niche customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#3_Find_the_right_products_to_sell_online\" >3. Find the right products to sell online<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Identifying_products_for_your_dropshipping_business\" >Identifying products for your dropshipping business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Sourcing_those_products_via_dropshipping_suppliers\" >Sourcing those products via dropshipping suppliers<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Access_a_network_of_sellers_via_ecommerce_marketplaces\" >Access a network of sellers via ecommerce marketplaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Choose_high-quality_niche_products_via_wholesale_supplier_directories\" >Choose high-quality niche products via wholesale supplier directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Go_straight_to_the_source_with_brand_manufacturers\" >Go straight to the source with brand manufacturers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Enable_manufacturers_and_sellers_to_come_to_you\" >Enable manufacturers and sellers to come to you<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Sourcing_products_for_your_general_online_store\" >Sourcing products for your general online store<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#4_Identify_and_integrate_online_product_sales_channels\" >4. Identify and integrate online product sales channels<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Use_GoDaddy_Online_Store_to_build_your_site_and_sell_everywhere\" >Use GoDaddy Online Store to build your site and sell everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Add_WooCommerce_to_our_managed_WordPress_ecommerce_platform\" >Add WooCommerce to our managed WordPress ecommerce platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#Launch_test_and_iterate_on_whats_working\" >Launch, test and iterate on what\u2019s working<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-find-products-to-sell-online.html\/#5_Your_online_customers_are_out_there\" >5. Your online customers are out there<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_find_products_to_sell_online\"><\/span>How to find products to sell online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s explore how to find products to sell online and ensure they fit with your overall business strategy and budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Identify_products_that_youre_passionate_about\"><\/span>1. Identify products that you\u2019re passionate about<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s essential to have a profitable small business. But it&#8217;s hard to stay committed to it long-term without a passion for what you sell.<\/p>\n<p>As you embark on your online business journey, start by identifying those passions. Do you love books, fashion, food, jewelry, or technology? Do you have a hobby, like buying art or collecting dolls, that you\u2019ve always wanted to turn into a business by helping others do the same?<\/p>\n<p>More than 65 percent of participants in a <a href=\"https:\/\/www.customerthermometer.com\/consumers-connecting-with-companies\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Customer Thermometer<\/a> study said that \u201cbeing emotionally connected to a brand made them feel like the company or business cared about people like them.\u201d<\/p>\n<p>So the more you\u2019re able to align with and communicate your passion for your digital or physical products through your online business, the better you\u2019ll attract like-minded, loyal shoppers.<\/p>\n<div class=\"callout\">It\u2019s also critical to think about what the products that you want to source and sell will say about your business and brand.<\/div>\n<p>For example, if you decide to sell organic, fair-trade coffee beans, you&#8217;re promising to deliver a product that is healthier for your customers while showing that you care about the people who grow and package that product.<\/p>\n<p>If your potential customers also care about those values, you know they&#8217;ll be looking for a site like yours to purchase those products.<\/p>\n<p>That\u2019s why you must identify the right product niche and target market before you source the products you want to sell online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Align_those_passions_with_a_niche_product-market_fit\"><\/span>2. Align those passions with a niche product-market fit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p>\n<p>Business News Daily defines <a href=\"https:\/\/www.businessnewsdaily.com\/6748-business-niche-characteristics.html\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">a product niche as \u201ca specialized or focused area of a broader market<\/a> that your business serves specifically.\u201d<\/p>\n<p>Taking the time to identify your niche properly will help you to stand apart from your competitors in a crowded online marketplace.<\/p>\n<p>For example, if you love jewelry inspired by or from the 1920s and 1930s fashions but can\u2019t find it all in one place online, you could build a small business that caters to that niche.<\/p>\n<p>Or, perhaps you want to sell trendy costume jewelry for young women to wear to work. It all comes back to your passions and which customers you want to target online.<\/p>\n<p>When choosing and searching for your niche items to sell online, you should also consider:<\/p>\n<ul>\n<li><strong>The size and weight of your physical products:<\/strong> To keep shipping costs down with lighter and easily packable products<\/li>\n<li><strong>The selling price of your sourced products:<\/strong> Especially when getting started \u2014 to be profitable and to cover the cost of returned items<\/li>\n<li><strong>Product durability and quality: <\/strong>You don\u2019t want products to spoil or get broken en route to your customers<\/li>\n<li><strong>Trends in your chosen niche:<\/strong> For example, <a href=\"https:\/\/www.brandwatch.com\/blog\/fashion-industry-trends\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">search terms for \u201cnostalgia\u201d have grown over the past few <\/a>years and\u00a0is reflected in everything from current fashions to music, TV, and toys<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Profiling_your_niche_customers\"><\/span>Profiling your niche customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Try to get as specific as possible when defining your niche target customers. Include everything from demographics like age range, occupation, and household income to psychographics like their personality traits, lifestyle, special interests, and values.<\/p>\n<p>Using the costume jewelry example from earlier, your target customer could be a single woman in her 20s and 30s who works in advertising or PR and makes $30,000 to $75,000 a year. She likes to go out with her friends after work, belongs to a book club, is a foodie that watches baking shows, and cares about climate change and product sustainability.<\/p>\n<p>Once you\u2019ve completed your customer profile, research how they\u2019re likely to shop for your products online. Small business owners can start by reading free blogs and consumer studies published on online marketing sites such as eMarketer, <a href=\"https:\/\/econsultancy.com\/articles\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Econsultancy<\/a> and <a href=\"https:\/\/www.marketingcharts.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">MarketingCharts.com<\/a>.<\/p>\n<p>You can also get a lot of free information from ecommerce news sites like <a href=\"https:\/\/www.retaildive.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Retail Dive<\/a>, <a href=\"https:\/\/www.digitalcommerce360.com\/type\/news\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Digital Commerce 360<\/a>, and the <a href=\"https:\/\/nrf.com\/retail-insights-and-trends\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">National Retail Federation<\/a>.<\/p>\n<p>Look for trends that reveal where your potential customers spend most of their time online and try to learn how they discover new products.<\/p>\n<p>For example, are they more likely to research vintage jewelry through search or fashion and celebrity websites? Do they follow influencers on social media sites like Instagram and Pinterest? If so, which ones and what are those influencers saying about those products and styles?<\/p>\n<p>You can also send out an online survey to friends and family who fit your niche customer profile using <a href=\"https:\/\/www.surveymonkey.com\/?ut_source=sem_lp&amp;ut_source2=sem&amp;ut_source3=header\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Survey <\/a>Monkey or\u00a0<a href=\"https:\/\/docs.google.com\/forms\/u\/0\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Google Forms<\/a>. You can ask them specific questions like:<\/p>\n<ul>\n<li>What do they love about that product niche?<\/li>\n<li>Which niche product trends are they looking for right now?<\/li>\n<li>What products in that niche are they most likely to research or buy online?<\/li>\n<li>What\u2019s missing from that niche market that they\u2019d like to see filled?<\/li>\n<li>How much would they be willing to spend on a specific niche product?<\/li>\n<li>Where do they typically learn about new niche products online?<\/li>\n<li>Which competitor sites do they currently buy from, and what do they like or dislike about those ecommerce sites?<\/li>\n<li>Do they buy their niche products from local, national, or global competitors?<\/li>\n<li>Would they prefer to have products shipped to them if they buy locally, or would they like to purchase products online and pick them up in-store?<\/li>\n<li>If they buy products nationally or globally, how much would they be willing to pay for shipping?<\/li>\n<\/ul>\n<p>Giving them specific answers to choose from, rather than asking them open-ended questions, will make it easier for them to fill out your survey. Although, a combination of the two is often necessary.<\/p>\n<p>It\u2019s also helpful to offer an incentive to get them to complete your survey, like gift cards and discounts when shopping with your online store.<\/p>\n<p>Once you have all of your answers, it\u2019s time to look for the right products that meet all of their needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Find_the_right_products_to_sell_online\"><\/span>3. Find the right products to sell online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you prepare to source your physical products, think about the type of ecommerce business you want to create.<\/p>\n<p>For example, many small business owners <a href=\"https:\/\/www.godaddy.com\/garage\/everything-you-need-to-know-about-dropshipping\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">start with a dropshipping business<\/a> model where you don\u2019t need to make or store any inventory yourself physically. Instead, you\u2019d source and curate the niche products on your site while your suppliers would store, package, and ship the items for you.<\/p>\n<\/p>\n<p>With a dropshipping business model, your suppliers will take a bigger cut of the profits.<\/p>\n<p>However, dropshipping is a flexible and scalable way for a small online business to get off the ground quickly and affordably, with lower overhead costs.<\/p>\n<p>As your business grows, you can potentially add your own manufactured products to sell on your site to make a larger profit.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Identifying_products_for_your_dropshipping_business\"><\/span>Identifying products for your dropshipping business<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Where you source your dropshipping products depends on your chosen product niche.<\/p>\n<p>According to SixAds.net the top dropshipping niche categories last year were:<\/p>\n<ul>\n<li>Home decor and home improvement<\/li>\n<li>Jewelry<\/li>\n<li>Health and beauty<\/li>\n<li>Fitness<\/li>\n<li>Pet products<\/li>\n<li>Boho clothing and accessories<\/li>\n<li>Phone accessories<\/li>\n<\/ul>\n<p>To find the top trending niche products right now, SixAds recommends looking at:<\/p>\n<ol>\n<li>The top Amazon Bestsellers for your niche product category.<\/li>\n<li><a href=\"http:\/\/www.watchcount.com\/?cc=CA\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">eBay Watch Count<\/a> to see what the top eBay shoppers are adding to their \u201cwatch list\u201d by keyword.<\/li>\n<li>The <a href=\"https:\/\/www.salehoo.com\/product-tour\/market-research\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">SaleHoo Market Research Lab<\/a> uses data from Amazon and eBay to help you find highly profitable dropshipping products to source and sell.<\/li>\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Google Trends<\/a>: Since most people start their shopping journey with a search, you can look at growth trends for specific product keywords over time.<\/li>\n<li><a href=\"https:\/\/login.aliexpress.com\/?flag=1&amp;return_url=http%3A%2F%2Fhome.aliexpress.com%2Fdropshipper%2Fds_center.htm\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">AliExpress Dropshipping Center<\/a> to discover the top niche products to source and sell online via AliExpress.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Sourcing_those_products_via_dropshipping_suppliers\"><\/span>Sourcing those products via dropshipping suppliers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You have many options to choose from when sourcing products for dropshipping.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Access_a_network_of_sellers_via_ecommerce_marketplaces\"><\/span>Access a network of sellers via ecommerce marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>One of the most common places to start sourcing your products is via an ecommerce marketplace that connects you to a large network of manufacturers and sellers. As mentioned earlier, the AliExpress Dropshipping Center is a good place to start.<\/p>\n<p>Additionally, you can research and contact niche dropshipping marketplaces like <a href=\"https:\/\/brandsgateway.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">BrandsGateway<\/a> for luxury brands, <a href=\"https:\/\/www.buy2bee.com\/en\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Buy2Bee<\/a> for clothing and footwear, <a href=\"https:\/\/www.uniqbe.com\/dropshipping\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">UniqBe<\/a> for IT and electronics products, <a href=\"https:\/\/www.gndatlanta.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Gold-N-Diamonds<\/a> for jewelry, and <a href=\"https:\/\/www.wholesale-interiors.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Wholesale Interiors<\/a> for furniture.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Choose_high-quality_niche_products_via_wholesale_supplier_directories\"><\/span>Choose high-quality niche products via wholesale supplier directories<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Directories like <a href=\"https:\/\/www.inventorysource.com\/dropshippers\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">InventorySource.com<\/a> give you access to thousands of high-quality wholesalers and suppliers for niche product categories.<\/p>\n<p>Keep in mind, however, that they charge a monthly subscription fee to integrate and automate the SKU data onto your site. However, some let you look at the content for free to decide whether or not you want to invest in a subscription.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Go_straight_to_the_source_with_brand_manufacturers\"><\/span>Go straight to the source with brand manufacturers<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You can also go straight to your favorite niche brand manufacturers to negotiate a dropshipping partnership. Keep in mind that not all of them will be interested in dropshipping, and this can become a laborious process as you add more partnerships.<\/p>\n<p>Be sure to ask about their revenue share model (e.g., how much of the sales revenue they would keep to store and ship the physical product to your customers), and compare prices among a host of your favorite niche brands.<\/p>\n<p>You\u2019ll need to factor that number into your price, along with the manufacturer\u2019s suggested retail price (MSRP), to make a profit. Refer to our post on product pricing for help when developing the right ecommerce sales strategy for your small business.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Enable_manufacturers_and_sellers_to_come_to_you\"><\/span>Enable manufacturers and sellers to come to you<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You can also make it possible for niche product creators to post and sell their wares through your site.<\/p>\n<p>For example, <a href=\"https:\/\/society6.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Society6<\/a> created a platform for artists to affordably upload photos and sell their designs (e.g., prints on mugs, t-shirts, and socks) to the world. In this way, artists can reach out to them and post their own products on the ecommerce site.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sourcing_products_for_your_general_online_store\"><\/span>Sourcing products for your general online store<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p>\n<p>If you already own a retail store and plan to launch an ecommerce site, or you\u2019re an online retailer that buys commoditized physical products (e.g., high-demand, essential items) and\/or niche products to store in a warehouse, then you have some additional options to consider.<\/p>\n<p>In addition to the resources listed above for dropshipping sources, you can purchase your niche products from ecommerce marketplaces like: <a href=\"https:\/\/www.alibaba.com\/?src=sem_ggl&amp;from=sem_ggl&amp;cmpgn=9922923052&amp;adgrp=97780320942&amp;fditm=&amp;tgt=kwd-14739453&amp;locintrst=&amp;locphyscl=9061009&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=432272609656&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;localKeyword=alibaba&amp;gclid=Cj0KCQiA0eOPBhCGARIsAFIwTs5v12si1U3aqi2sXgXTC8jLmkWMe2oSaKaTI2B-cKvIuNy3HMPG8tAaAtmKEALw_wcB\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Alibaba.com<\/a> and Amazon wholesale. You can also purchase inventory from wholesale partners like <a href=\"https:\/\/www.costco.com\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Costco<\/a>.<\/p>\n<p>To decrease your overhead costs, since you\u2019re renting out a physical warehouse and covering your shipping costs, look for discounts when purchasing large product quantities in bulk.<\/p>\n<p>Additionally, keep in mind that suppliers are currently dependent on manufacturing capabilities during the Covid pandemic. Check-in regularly with your suppliers to make sure you don\u2019t frequently sell out of items and keep customers waiting for long periods.<\/p>\n<p><em>Related: <\/em><em>Top-notch shipping tips for your online store<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Identify_and_integrate_online_product_sales_channels\"><\/span>4. Identify and integrate online product sales channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve sourced your digital or physical products, it\u2019s time to decide where and how you\u2019ll sell to customers online.<\/p>\n<p>First, you\u2019ll need to develop and launch your online business website. If you don\u2019t have one already, there are a variety of options out there and many ecommerce platforms, like <a href=\"https:\/\/www.godaddy.com\/websites\/online-store\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">GoDaddy Online Store<\/a>, can help you to:<\/p>\n<ul>\n<li>Buy a domain name<\/li>\n<li>Build your site with affordable mobile-friendly templates<\/li>\n<li>Process payments quickly and securely<\/li>\n<li>Host it all on one integrated platform<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Use_GoDaddy_Online_Store_to_build_your_site_and_sell_everywhere\"><\/span>Use GoDaddy Online Store to build your site and sell everywhere<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019ve already done your research on where customers are likely to discover and buy your products online, working with GoDaddy will enable you to sell directly from your website or your customers\u2019 favorite <a href=\"https:\/\/www.godaddy.com\/sell\/marketplaces\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">platforms and marketplaces<\/a>, like eBay, Etsy, Amazon, Facebook or Instagram.<\/p>\n<p>Plus, GoDaddy Online Store integrates with <a href=\"https:\/\/www.godaddy.com\/payments\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">GoDaddy Payments<\/a> to help you process payments securely \u2014 both online and in-store.<\/p>\n<p>Your payments will arrive in your business account as soon as the next business day, and GoDaddy offers the lowest fees in the industry per transaction, compared to leading competitors.<\/p>\n<p>GoDaddy Payments processes all major credit and debit card transactions \u2014 both online and using our POS devices. If you use our <a href=\"https:\/\/www.godaddy.com\/payments\/terminal\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">Smart Terminal<\/a> and <a href=\"https:\/\/www.godaddy.com\/payments\/card-reader\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">Card Reader<\/a> devices in-store or in-person, we also provide contactless payments via Apple Pay and Google Pay.<\/p>\n<p>Finally, you can access all of your orders, inventory, reviews, and customer emails \u2014 across all of your online business sales platforms \u2014 from one easy-to-use online dashboard.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_WooCommerce_to_our_managed_WordPress_ecommerce_platform\"><\/span>Add WooCommerce to our managed WordPress ecommerce platform<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you already have a WordPress website and want to add ecommerce functionality, you can do so using <a href=\"https:\/\/www.godaddy.com\/hosting\/ecommerce-hosting\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">WooCommerce extensions<\/a> \u2014 choosing from over 50,000 WordPress plug-ins and\u00a0 10,000 site design templates.<\/p>\n<p>GoDaddy\u2019s managed WordPress Ecommerce platform with WooCommerce gives you the freedom to <a href=\"https:\/\/www.godaddy.com\/garage\/connect-amazon-woocommere\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">sell anything, anywhere online<\/a> \u2014 from physical products to digital downloads, services, and subscriptions.<\/p>\n<p>It also seamlessly integrates with GoDaddy Payments, giving your customers more ways to pay you, and helping you get paid faster.<\/p>\n<p><em>Related: <\/em><em>6 types of products you can sell with WooCommerce<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Launch_test_and_iterate_on_whats_working\"><\/span>Launch, test and iterate on what\u2019s working<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once your site is live, it\u2019s important to track how each product is performing on your website, so you can offer more of what your customers want, and consider removing products that aren\u2019t driving sales.<\/p>\n<p>First, you\u2019ll need to install an analytics tool like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Google Analytics<\/a> on your site to track your customers\u2019 online shopping behaviors. For tips on what to track and which reports to use, read:<\/p>\n<p><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-use-google-analytics-enhanced-ecommerce-features\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">How to use Google Analytics enhanced ecommerce features to gain more customers<\/a>.<\/p>\n<p>Next, consider using A\/B testing on your homepage, product pages, and check out to see which design features and copy can be improved to increase sales (or conversions) on your site.<\/p>\n<p>Essentially, A\/B testing is a split test between two variations of the same page. At the most basic level, you can test whether a checkout page with a green button will outperform a red button to drive more sales. However, you can get a lot more sophisticated with what you want to test.<\/p>\n<p><em>Related: <\/em><a href=\"https:\/\/www.godaddy.com\/garage\/wordpress-plugins-ab-split-testing\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"><em>The what, why, and how of WordPress A\/B testing<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Your_online_customers_are_out_there\"><\/span>5. Your online customers are out there<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p>\n<p>Once you\u2019ve found the right digital or physical products to sell online and launch your ecommerce site, it\u2019s time to build your brand and promote your online business.<\/p>\n<p>From <a href=\"https:\/\/ca.godaddy.com\/blog\/help-people-find-your-website-with-godaddy-seo-services\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">search engine optimization (SEO)<\/a>\u00a0to <a href=\"https:\/\/ca.godaddy.com\/blog\/how-not-to-fail-at-email-marketing\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">email<\/a>, <a href=\"https:\/\/ca.godaddy.com\/blog\/which-social-media-platforms-are-best-for-small-business\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">social media marketing<\/a>, and <a href=\"https:\/\/ca.godaddy.com\/blog\/a-beginners-guide-to-online-advertising\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">online advertising,<\/a> the <a href=\"https:\/\/ca.godaddy.com\/blog\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">GoDaddy blog <\/a>can teach you how to launch, market, and advertise your small business ecommerce site to potential customers.<\/p>\n<p>We also cover case studies on <a href=\"https:\/\/www.godaddy.com\/garage\/how-to-sell-stuff-online-a-comprehensive-guide-for-ecommerce-success\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">how businesses like yours are succeeding online<\/a>\u00a0and provide insights into consumer behaviors, seasonal strategies, and more.<\/p>\n<p>If you don\u2019t have a large budget, start with one or two marketing strategies that you know are likely to reach your potential customers and convert sales, based on your consumer research.<\/p>\n<p>Then, test and improve on what works. As your business grows, so too can your budget to drive more traffic and sales to your site.<\/p>\n<p><strong><em>For more tips and steps to take to succeed with ecommerce, check out our guide on <\/em><\/strong><strong><em>\u201cHow to start an online store.\u201d<\/em><\/strong><\/p>\n<p>The post How to find products to sell online appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>If you plan to launch an ecommerce store this year, you\u2019ll need a strategic sales and marketing plan to help you stand out. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":92623,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23511],"tags":[126],"class_list":["post-92622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/how-to-find-products-to-sell-online-coffee-shop-300x168-1.jpg?fit=300%2C168&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-o5U","jetpack-related-posts":[{"id":100778,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/the-10-best-plugins-for-adding-ecommerce-to-wordpress-2.html","url_meta":{"origin":92622,"position":0},"title":"The 10 Best Plugins for Adding eCommerce to WordPress","author":"admin","date":"May 1, 2026","format":false,"excerpt":"WordPress has evolved from a simple blogging platform to a versatile content management system that powers a significant portion of the internet. One of the key reasons for its popularity is its flexibility, allowing users to extend its functionality with plugins. 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Today\u2019s buyers no longer head to a single place to look for products. Instead, they use multiple channels to find the items they want. Some customers will head to a physical store to preview a product before buying it online. Others will start their\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93355,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/woocommerce-wednesdays-why-a-flexible-ecommerce-platform-is-vital-to-your-business.html","url_meta":{"origin":92622,"position":2},"title":"WooCommerce Wednesdays: Why a flexible ecommerce platform is vital to your business","author":"admin","date":"April 29, 2026","format":false,"excerpt":"Having a flexible ecommerce platform is essential to creating a great shopping experience for your buyers. As an ecommerce site, you want the ability to add any feature or functionality to your store while also having the freedom to design your frontend however you\u2019d like. And in the rapidly growing\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92851,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/the-quick-guide-to-inventory-management-for-ecommerce.html","url_meta":{"origin":92622,"position":3},"title":"The quick guide to inventory management for ecommerce","author":"admin","date":"April 28, 2026","format":false,"excerpt":"To build a sustainable, profitable, scalable ecommerce business this year, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell,\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93632,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/woocommerce-wednesdays-the-shopping-shift-to-digital-commerce.html","url_meta":{"origin":92622,"position":4},"title":"WooCommerce Wednesdays: The shopping shift to digital commerce","author":"admin","date":"May 24, 2026","format":false,"excerpt":"If you run a small business, you can no longer ignore digital commerce. Ecommerce is rapidly changing the customer experience shopping for products, as more than 2.1 billion individuals around the world use the internet for buying. The market was enjoying steady growth before the pandemic, but the forced closure\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92795,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/woocommerce-wednesdays-how-to-sell-digital-products-with-woocommerce.html","url_meta":{"origin":92622,"position":5},"title":"WooCommerce Wednesdays: How to sell digital products with WooCommerce\u00a0","author":"admin","date":"May 3, 2026","format":false,"excerpt":"On the surface, selling digital products with WooCommerce doesn\u2019t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. 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