{"id":92727,"date":"2026-04-21T02:04:47","date_gmt":"2026-04-21T07:04:47","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=92727"},"modified":"2026-04-21T02:04:47","modified_gmt":"2026-04-21T07:04:47","slug":"how-real-estate-agents-get-press","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/04\/how-real-estate-agents-get-press.html","title":{"rendered":"How Real Estate Agents Get Press"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>How Real Estate Agents Get Press<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>Why should real estate agents worry about getting press?<\/p>\n<p><span style=\"font-weight: 400;\">You do your own advertising, and you <\/span><b>can<\/b><span style=\"font-weight: 400;\"> have a steady business without concerning yourself with the trouble of looking for publicity. So, why should you care if you are getting press attention?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The answer is actually pretty simple: press = attention and attention = leads. Obviously, there are nuances to this, but generally, this is true most of the time. Good press scores you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backlinks to your website, boosting SEO value.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New social followers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand value, establishing yourself as an expert.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct website traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leads, plain and simple. People read about you and will call.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The life of a Real Estate Agent is busy and layered, including multiple showings, new listings, and closing deals. As a result, PR may not be high on the priority list.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a Real Estate professional and you\u2019re unsure if press coverage is something that you need, what follows will break down a few of our simplest methodologies for generating press coverage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The interesting thing is that it boils down to a combination of relationships, expertise, and grunt work.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Real Estate Agents Get PR<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Benefits of PR for Real Estate Agents<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides getting more listings, real estate agents who get press reap plenty of valuable rewards. When a Realtor is featured in a magazine or newspaper, does a public speaking engagement, or consults on a journalist\u2019s story, they actively take steps toward growing and diversifying their career. Some of the most significant benefits of getting press and using PR for Real estate professionals are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Better search engine rankings<\/b><span style=\"font-weight: 400;\"> \u2013 Press coverage drives new visitors and increases traffic. The more varied the press coverage an Agent receives, the more they\u2019ll see traffic come in from different sources besides just interested buyers. Other publications, businesses, or online outlets will generate backlinks to realtors\u2019 sites, further boosting their page ranking.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Establish industry expertise <\/b><span style=\"font-weight: 400;\">\u2013 Getting press is a two-way street for Real Estate Agents and journalists. Agents who are interviewed or contribute to news stories on the local housing market, the current financial climate, or market trends become known throughout the community as thought leaders or specialists. The more they\u2019re willing to contribute insider information, the more free press they gain. Buyers will become familiar with realtors\u2019 names and will start to seek them out when it comes time to buy or sell.<\/span><\/li>\n<\/ul>\n<p><b>\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Online exposure<\/b><span style=\"font-weight: 400;\"> \u2013 Press coverage and social media go hand in hand, so when an outlet publishes a story on a real estate agent, they are exposed to that outlet\u2019s followers, helping to grow an agent\u2019s own list of followers and subscribers. Agents rely on these social contacts for networking and finding potential new clients.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Develop a personal brand <\/b><span style=\"font-weight: 400;\">\u2013 Personal branding takes shape when a Realtor can show off multiple sides to their career and personality in everything that they do. Press adds another layer to an Agent\u2019s image in whatever niche they want to position themselves in, whether it\u2019s high-end listings, character homes, or the condominium market.<\/span><\/li>\n<\/ul>\n<p><b>\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Build connections and networks<\/b><span style=\"font-weight: 400;\"> \u2013 Once other journalists see that a realtor is a willing participant as a source for one story, they\u2019re more likely to be approached by journalists from other outlets.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Arizona realtor <\/span><a href=\"http:\/\/www.tierraantigua.com\/\"><span style=\"font-weight: 400;\">Raena Janes<\/span><\/a><span style=\"font-weight: 400;\"> describes her ongoing relationship with the press as \u201copen channels of communication, \u201d saying, \u201cThe main way they [Realtors] get press is through being featured in articles giving advice about how to purchase a home, what questions to ask, and how to attract millennials. Press adds another layer to an Agent\u2019s image in whatever niche they want to position themselves in, whether it\u2019s in high-end listings, character homes, or the condominium market.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How Real Estate Agents Get Press<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a unique point of view on the industry or providing local market insights makes all the difference in whether reporters want to use a real estate agent for their stories or write a piece on them. The best ways for Real Estate professionals to get themselves in front of journalists is by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Being newsworthy<\/b><span style=\"font-weight: 400;\"> \u2013 Having insider knowledge of the market or Real Estate trends that you see makes all the difference when trying to pitch a story to the press. Realtor <\/span><a href=\"http:\/\/www.marcusmillichap.com\/about-us\/agents\/russ-moroz-rmoroz-1\"><span style=\"font-weight: 400;\">Russ Moroz<\/span><\/a><span style=\"font-weight: 400;\"> recommends that \u201creal estate agents ask themselves why the story would be relevant to readers before pitching the story to reporters.\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Pitching their story<\/b><span style=\"font-weight: 400;\"> \u2013It\u2019s critical for Real Estate professionals to actively seek out reporters who are willing to write about them and give them the coverage they need to build their careers. Hone in on who the most relevant journalists are in the Real Estate industry and approach them with well-thought-out pitches that are too good to pass up. Russ Moroz advises Real Estate Agents to \u201cdo your homework on reporters that may be interested in a story and reach out to them directly.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Responding to source requests<\/b><span style=\"font-weight: 400;\"> \u2013 When Real Estate Agents take an active role in participating in journalistic stories as sources, they are making themselves known among the press and opening themselves up for future opportunities. Using a site like <\/span><span style=\"font-weight: 400;\">HARO<\/span><span style=\"font-weight: 400;\"> is a great way for Real Estate Agents to connect with journalists who need quotes for their stories.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Real Estate PR Success Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All of this may sound great theoretically, but unless we reveal some real-life success stories, it\u2019s nothing more than a concept. Fortunately, there are many Realtors who have seen PR work for them. Raena James has been featured in <\/span><a href=\"http:\/\/realtormag.realtor.org\/\"><span style=\"font-weight: 400;\">Realtor Mag<\/span><\/a><span style=\"font-weight: 400;\"> several times and has found that \u201cthe more open I am with reporters, the more likely they will be to come back and feature me in more articles they are writing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Russ Moroz believes, \u201cThe press coverage helps in solidifying me as an expert in the market.\u201d He has gained coverage on several properties that he sold in California due to his unique spin on the story and his active approach to contacting journalists directly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Craft a Winning PR Strategy<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Getting press as a real estate professional is beneficial for one\u2019s brand. However, creating the right story or connecting with a journalist at the right time isn\u2019t always easy, especially when juggling a busy career that involves working around the clock. For real estate agents, the best choice is to reach out to a PR specialist for help in getting the press they want without the work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ArticleWriting.co understands realtor needs and the lucrative opportunities available to connect them with journalists who are hungry for sources on this ever-changing market that is relevant to a significant portion of the population. <\/span><span style=\"font-weight: 400;\">Learn more about our article writing services <\/span><span style=\"font-weight: 400;\">and how they will help you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The post How Real Estate Agents Get Press appeared first on Article-Writing.Co.<\/p>\n<p>Source: Article Writing<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>How Real Estate Agents Get Press &nbsp; Why should real estate agents worry about getting press? You do your own advertising, and you &hellip;<\/p>\n","protected":false},"author":1,"featured_media":92728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[128],"class_list":["post-92727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-marketing","tag-advantage"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/How-Real-Estate-Agents-Get-Press.png?fit=1013%2C640&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-o7B","jetpack-related-posts":[{"id":92797,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/5-sure-ways-for-real-estate-agents-to-drive-web-traffic-through-social-media.html","url_meta":{"origin":92727,"position":0},"title":"5 Sure Ways for Real Estate Agents to Drive Web Traffic Through Social Media","author":"admin","date":"April 5, 2026","format":false,"excerpt":"As a real estate agent, the constantly demanding lifestyle that you lead will cause you to have less time for yourself because you have several clients to attend to daily.\u00a0 \u00a0 As client-focused as you are (and should be), you should also be focused on promoting your services and credentials\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/article-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/5-Sure-Ways-for-Real-Estate-Agents-to-Drive-Web-Traffic-Through-Social-Media.jpg?fit=1013%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/5-Sure-Ways-for-Real-Estate-Agents-to-Drive-Web-Traffic-Through-Social-Media.jpg?fit=1013%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/5-Sure-Ways-for-Real-Estate-Agents-to-Drive-Web-Traffic-Through-Social-Media.jpg?fit=1013%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/04\/5-Sure-Ways-for-Real-Estate-Agents-to-Drive-Web-Traffic-Through-Social-Media.jpg?fit=1013%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":93658,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/the-importance-of-having-newsletters-for-real-estate-marketers.html","url_meta":{"origin":92727,"position":1},"title":"The Importance of Having Newsletters for Real Estate Marketers","author":"admin","date":"April 4, 2026","format":false,"excerpt":"\u00a0 Real estate marketers use agile strategies to maintain strong leads and keep their community abreast of what\u2019s going on in an ever-evolving housing market. Relationship building is your bread and butter. Without it, you\u2019re toast. 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EXTRA! Simpletons At PR Outreach Service Expose Industry Secrets! We really shouldn\u2019t be telling you this because this is what we do as a business; exposing some of our patented techniques on how to get press for your startup. 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We had fun, but this trip just took a lot out\u2026","rel":"","context":"In &quot;A Head Start&quot;","block_context":{"text":"A Head Start","link":"https:\/\/www.bricktowntom.com\/blog\/category\/a-head-start"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/08\/July-update-350.jpg?fit=350%2C525&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/comments?post=92727"}],"version-history":[{"count":8,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92727\/revisions"}],"predecessor-version":[{"id":103171,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92727\/revisions\/103171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media\/92728"}],"wp:attachment":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media?parent=92727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/categories?post=92727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/tags?post=92727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}