{"id":92817,"date":"2026-05-14T22:22:25","date_gmt":"2026-05-15T03:22:25","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=92817"},"modified":"2026-05-14T22:22:25","modified_gmt":"2026-05-15T03:22:25","slug":"how-to-stand-out-from-your-competitors-on-google-search","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html","title":{"rendered":"How to stand out from your competitors on Google Search"},"content":{"rendered":"<p>Want to know how to stand out on Google? Many small business owners think it\u2019s as simple as having a well-written ad.<\/p>\n<p>It\u2019s not.<\/p>\n<p>To beat competitors on Google Search, you need to <a href=\"https:\/\/www.godaddy.com\/garage\" target=\"_self\" rel=\"follow noopener\" link=\"internal\">leverage SEO best practices<\/a> across three pillars of a strong digital marketing strategy \u2014 your <strong>website<\/strong>, <strong>YouTube channel<\/strong> and <strong>Google Business Profile<\/strong>. Making the most of these marketing channels and the wide range of tools that Google offers small business owners can help you show up on Google and win more search traffic.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#How_does_Google_work\" >How does Google work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#5_best_practices_to_make_your_website_stand_out_on_Google\" >5 best practices to make your website stand out on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#1_Fast_load_time\" >1. Fast load time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#2_Useful_original_content\" >2. Useful, original content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#3_Keyword_strategy\" >3. Keyword strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#4_Mobile-responsive_design\" >4. Mobile-responsive design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#5_Secure_experience\" >5. Secure experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#How_to_stand_out_with_a_Google_Business_Profile\" >How to stand out with a Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#How_to_show_up_on_Google_Search_with_YouTube\" >How to show up on Google Search with YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/05\/how-to-stand-out-from-your-competitors-on-google-search.html\/#Putting_it_all_together\" >Putting it all together<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Google_work\"><\/span>How does Google work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we even look under the hood to figure out <a href=\"https:\/\/www.godaddy.com\/garage\/how-to-engage-customers-without-upsetting-googles-search-algorithm\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">how Google works<\/a>, please understand that there is no quick fix to \u201cget your business to the top of Google.\u201d In fact, if anyone ever tells you that they can get you to the top of the search results page, hang up the phone or press the spam button because there\u2019s not a single individual with that superpower.<\/p>\n<p>Google owns <a href=\"https:\/\/www.bryancaplan.com\/blog-posts\/16-stats-prove-the-power-of-google-search\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">92% of the search market share<\/a> because of its algorithm, which helps it decide whether to show your business or a competitor to potential customers searching online. The complex algorithm works constantly to sift and sort through billions of websites and online resources, ranking them based on topic, relevance, prominence and performance. Google\u2019s algorithm considers hundreds of ranking factors (also known as signals) to determine your business\u2019s worthiness of showing up. Ranking factors can include:<\/p>\n<ul>\n<li>Age of your domain (e.g., <em>com<\/em>)<\/li>\n<li>Presence of relevant keywords throughout your web pages<\/li>\n<li>Creation of useful, original content<\/li>\n<li>Use of structured data<\/li>\n<li>Mobile-responsive design and more<\/li>\n<\/ul>\n<p>At last count, SEO experts estimated that Google\u2019s algorithm considers over 200 ranking factors, but this number can fluctuate each time Google updates the algorithm. Because Google is so tight-lipped about its proprietary algorithm, no one truly knows which ranking factors make the greatest impact, but there are some best practices you can follow to increase your chances of standing out on Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_best_practices_to_make_your_website_stand_out_on_Google\"><\/span>5 best practices to make your website stand out on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can all agree that getting your website to show up higher on Google\u2019s SERP (search engine results page) is important to win new business. According to Google, over <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/product-research-search-statistics\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">half of online shoppers<\/a> plan to use Google to research a purchase before they buy, so the higher your website ranks in relevant searches, the better your chance of attracting customers over a lower-ranking competitor.<\/p>\n<p>As a Dedicated Trainer for Grow with Google, I teach a class dedicated to making your website work for you. In the class, I highlight several characteristics of a search-friendly website:<\/p>\n<ol>\n<li><strong> Fast load time. <\/strong><\/li>\n<li><strong> Useful, original content.<\/strong><\/li>\n<li><strong> Keyword strategy. <\/strong><\/li>\n<li><strong> Mobile-responsive design. <\/strong><\/li>\n<li><strong> Secure experience. <\/strong><\/li>\n<\/ol>\n<p>Let\u2019s take a closer look at how to show up on Google by putting these SEO tactics to work on your small business website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Fast_load_time\"><\/span>1. Fast load time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How do you feel when you click on a link, and it seems like the website takes forever to load? If you\u2019re like most consumers, you close the tab and continue your search after just a few seconds. Google strongly considers a website\u2019s load time, especially for smartphones and tablets. In fact, a <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">study commissioned by Google<\/a> found that faster load times led to reduced bounce rates and higher conversion rates because fast-loading websites create a more enjoyable user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Useful_original_content\"><\/span>2. Useful, original content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content on your business\u2019s website \u2014 including text, images and videos \u2014 plays a vital role in helping your business show up on Google Search results for queries related to the products or services you offer. That\u2019s because, as mentioned above, useful, original content is among the ranking factors Google considers for its SERPs.<\/p>\n<p>To beat competitors on Google Search, make sure your website\u2019s content is as helpful and unique as your business. (While you can find inspiration from your competitors\u2019 website content, copying such content onto your site can actually hurt your chances of showing up on Google.)<\/p>\n<p>Keep your website up-to-date with a mix of content that might include:<\/p>\n<ul>\n<li>Educational blog posts related to your area of expertise (e.g., \u201cHow to make the perfect hard-boiled egg\u201d if you\u2019re a personal chef)<\/li>\n<li>Behind-the-scenes videos that show your business in action (e.g., prepping ingredients for a catering gig)<\/li>\n<li>Lots of photos of your products and services<\/li>\n<li>Beefy product\/services descriptions that make clear your edge over the competition<\/li>\n<li>Testimonials from satisfied customers<\/li>\n<\/ul>\n<p>You might schedule an hour or two per week to freshen up the content on your website \u2014 an investment that likely could pay off on Google Search.<\/p>\n<p><em>Related: <\/em><em>How to create search-friendly content for each stage of the consumer journey<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Keyword_strategy\"><\/span>3. Keyword strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In a recent post, I covered an easy-to-follow process for researching keywords because they are still instrumental in your ability to show up on Google Search.<\/p>\n<p>After you go through the keyword research process, decide on the main keyword for each page of your website. Use that keyword in your page title, page description, page content, and the page\u2019s URL slug.<\/p>\n<p><strong>Pro tip:<\/strong> Increase your chances of showing up on Google Search by using unique page titles and descriptions for each page of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Mobile-responsive_design\"><\/span>4. Mobile-responsive design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google stresses the importance of designing your site in a way that works with all devices and browsers because <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Share%20of%20global%20mobile%20website%20traffic%202015%2D2021&amp;text=In%20the%20fourth%20quarter%20of,consistently%20surpassing%20it%20in%202020.\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">more than 54% of all internet activity<\/a> occurs on smartphones and tablets. If your mobile users have trouble using your website, they\u2019ll probably exit before making a purchase or scheduling an appointment, and they most likely won\u2019t return.<\/p>\n<p>Fortunately, most website builders (including <a href=\"https:\/\/www.godaddy.com\/websites\/website-builder\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">GoDaddy websites<\/a>) understand the importance of mobile-friendly websites, so if you\u2019ve built your website recently or are just getting started, your site should work well with mobile consumers.<\/p>\n<p><strong>Pro tip:<\/strong> If you want to create a mobile-friendly website experience, be sure to test as you build. Open the website on your smartphone or tablet and click around, making note of improvements you can make.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Secure_experience\"><\/span>5. Secure experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you are \u201conline\u201d and visiting a web page, the web browser you use is constantly communicating with a web server. As information travels back and forth between the server and your browser, hackers can potentially intercept it. No one wants to be hacked, which is why Google places emphasis on securing your website.<\/p>\n<p>The next time you venture onto a website, see if you notice a padlock symbol to the left of the address bar. Or you may see that the website address starts with \u201chttps.\u201d Both of these indicate that the website is secure, and Google appreciates that.<\/p>\n<p>To secure your website, you need an <a href=\"https:\/\/www.godaddy.com\/web-security\/ssl-certificate\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">SSL certificate<\/a>. Secure socket layer (or SSL for short) is a technology that encrypts data by making the connection between your browser and the web server secure. Whether someone is filling out a simple contact form, scheduling an appointment, or buying a product on your website, SSL protects their information.<\/p>\n<p><strong>Editor\u2019s note: <\/strong>GoDaddy\u2019s <a href=\"https:\/\/www.godaddy.com\/websites\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">Websites + Marketing solution<\/a> (including for ecommerce) includes SSL.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_stand_out_with_a_Google_Business_Profile\"><\/span>How to stand out with a Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are a local business with a physical storefront or a service area, you need a Google Business Profile to help you show up on Google Search. A recent study found that a typical business <a href=\"https:\/\/www.bryancaplan.com\/blog-posts\/stats-that-prove-the-importance-of-local-seo\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">receives 59 actions from its Google Business Profile<\/a>. Those actions can include visiting your website, getting directions, or perusing your album of photos and videos to get a better idea of your business.<\/p>\n<p>The name of the game is to optimize your Google Business Profile to increase your chances of standing out from your competition.<\/p>\n<p>Because consumers are now trained to look at reviews before considering buying from you, you also want to focus on getting more Google customer reviews every month. By collecting new (hopefully positive) reviews, you let consumers know that you provide a quality experience, and you signal to Google that your business deserves to be shown higher in the search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_show_up_on_Google_Search_with_YouTube\"><\/span>How to show up on Google Search with YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to a search-friendly small business website and a robust Google Business Profile, maintaining an active YouTube channel for your business can help you show up on Google Search ahead of your competitors. Why?<\/p>\n<ol>\n<li>Google owns YouTube.<\/li>\n<li>YouTube is the <a href=\"https:\/\/www.bryancaplan.com\/blog-posts\/30-stats-prove-the-value-of-youtube-in-2022\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">second most trafficked website in the world<\/a>.<\/li>\n<li>YouTube is the No. 2 search engine behind Google.<\/li>\n<\/ol>\n<p>Because YouTube is such an integral part of the Google ecosystem, it makes sense that video content uploaded to YouTube would also show up in Google Search if you <a href=\"https:\/\/www.godaddy.com\/garage\/how-to-optimize-youtube-videos\/\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">optimize your videos<\/a> properly. In fact, I\u2019ve been able to optimize some of my videos so well that my content shows up at the top of the search results.<\/p>\n<p>For instance, after performing some keyword research, I created this video about \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=6laAVsWC4ag\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">finding the Google My Business login<\/a>.\u201d It\u2019s not only become one of our top videos on the Bigger Better Biz YouTube Channel (driving new views and subscribers each month) but it\u2019s helped us stand out from competitors on Google Search as an expert in managing and optimizing Google Business Profiles.<\/p>\n<p><em>Related: <\/em><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-make-money-on-youtube\/\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\"><em>How to make money on YouTube \u2014 The expert guide<\/em><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Putting_it_all_together\"><\/span>Putting it all together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You started out wanting to know how to stand out on Google Search, and I\u2019m hoping this article has given you some ideas and inspiration to accomplish your goal. Although there are hundreds of ranking factors that play into your ability to show up on Google, these tips for optimizing your website, Google Business Profile and YouTube channel can give you an edge over your competition.<\/p>\n<p>Remember that SEO doesn\u2019t just happen, and your placement at the top of the SERP is not guaranteed. Be patient, build your solid digital foundation, and stay tuned for more tips and tricks to build your bigger, better small business.<\/p>\n<p>The post How to stand out from your competitors on Google Search appeared first on <a href=\"https:\/\/www.godaddy.com\/garage\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to know how to stand out on Google? Many small business owners think it\u2019s as simple as having a well-written ad. It\u2019s &hellip;<\/p>\n","protected":false},"author":1,"featured_media":92818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23511],"tags":[126],"class_list":["post-92817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/how-to-stand-out-on-google-laptop-300x168-1.jpg?fit=300%2C168&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-o93","jetpack-related-posts":[{"id":93436,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/websites-marketing-drive-more-traffic-to-your-site-with-google-smart-campaign.html","url_meta":{"origin":92817,"position":0},"title":"Websites + Marketing: Drive more traffic to your site with Google Smart Campaign","author":"admin","date":"May 7, 2026","format":false,"excerpt":"A significant percentage of customers begin their product search journey via search \u2013 depending on the demographics, up to 49% of customers use Google to begin their product purchase journey. Getting found online effortlessly is one of the most important tactics in a small business owner\u2019s toolbox. In addition to\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93515,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/top-local-search-ranking-factors-you-need-to-consider.html","url_meta":{"origin":92817,"position":1},"title":"Top local search ranking factors you need to consider","author":"admin","date":"April 18, 2026","format":false,"excerpt":"Local search is crucial to a successful marketing strategy for small business. For any business to succeed, it must find ways to reach out to potential customers. Today, digital marketing is the go-to form of marketing and is an important part of doing business. One of the ways to improve\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92233,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/google-business-profile-the-tool-your-small-business-needs.html","url_meta":{"origin":92817,"position":2},"title":"Google Business Profile: The tool your small business needs","author":"admin","date":"May 6, 2026","format":false,"excerpt":"To attract customers to your small business, you have to have a presence wherever those customers may congregate. From a simple sidewalk sign to an active presence in your community\u2019s Facebook group, the goal is to be top of mind when consumers need your products or services. One of the\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93438,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-track-user-behavior-with-google-analytics.html","url_meta":{"origin":92817,"position":3},"title":"How to track user behavior with Google Analytics\u00a0","author":"admin","date":"April 28, 2026","format":false,"excerpt":"Web analytics is critical for your website. No matter the kind of website you run, the need to know your visitor\u2019s behavior cannot be overstated. Google analytics helps get data on who is visiting your website, what they are doing, and the amount of time they spend on your site.\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/07\/electronics-1868708_12801-300x200-1.jpg?fit=300%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":92624,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/top-3-tips-to-strengthen-your-google-business-profile.html","url_meta":{"origin":92817,"position":4},"title":"Top 3 tips to strengthen your Google Business Profile","author":"admin","date":"April 24, 2026","format":false,"excerpt":"Trying to strengthen your Google Business Profile is a lot like leveling up in a game at an arcade \u2014\u00a0 and creating your Business Profile on Google is like inserting your first token into the gaming unit\u2019s slot (aka the game of Google Local). You begin your level by campaigning\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93179,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/facebook-instagram-ads-versus-google-ads-which-is-right-for-your-business.html","url_meta":{"origin":92817,"position":5},"title":"Facebook\/Instagram Ads versus Google Ads \u2014 Which is right for your business?","author":"admin","date":"April 15, 2026","format":false,"excerpt":"Starting a business is hard work. For many business owners, though, it\u2019s the next step that ends up feeling downright overwhelming: finding customers. With limited budgets for advertising, it can be difficult to figure out which of the advertising heavy hitters to start with, Facebook and Instagram versus Google Ads.\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/comments?post=92817"}],"version-history":[{"count":11,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92817\/revisions"}],"predecessor-version":[{"id":103089,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/92817\/revisions\/103089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media\/92818"}],"wp:attachment":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media?parent=92817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/categories?post=92817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/tags?post=92817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}