{"id":93142,"date":"2026-05-03T20:26:48","date_gmt":"2026-05-04T01:26:48","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93142"},"modified":"2026-05-03T20:26:48","modified_gmt":"2026-05-04T01:26:48","slug":"woocommerce-wednesdays-how-to-customize-the-woocommerce-shop-page","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/woocommerce-wednesdays-how-to-customize-the-woocommerce-shop-page.html","title":{"rendered":"WooCommerce Wednesdays: How to customize the WooCommerce shop page"},"content":{"rendered":"

From product pages to your homepage, there are many important areas of your WooCommerce store<\/a>. While it may not get the same attention as something like your checkout, the WooCommerce shop page is crucial to expressing your brand\u2019s image and helping customers find the products they\u2019re looking for.<\/p>\n

In this post, we\u2019ll show you several ways to customize the WooCommerce shop page to better highlight your business\u2019 unique offering.<\/p>\n

What is the WooCommerce shop page?<\/h2>\n

The WooCommerce shop page is a default page that holds an archive of your products. When you install WooCommerce, the plugin will add a new page with the \/shop URL.<\/p>\n

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The page\u2019s appearance will be determined by the settings in your WordPress theme.<\/p>\n<\/blockquote>\n

Most themes feature a grid layout with all the products in your catalog. Some will also include basic options for adjusting the display of the page. If this is the case, you can find them by going to Theme > Customize<\/strong>. From there, the exact location will depend on the theme that has configured the customizer.<\/p>\n

Below is an example of the theme customizer for the OceanWP theme. For the shop page, you have the option to show products, categories, or both. This content will appear in the center of the page. The rest of the page will display the items<\/p>\n<\/p>\n

WooCommerce has a built-in setting that lets you define the shop page. To use it, go to WooCommerce > Settings > Products<\/strong>. In the General<\/strong> section, you\u2019ll set the URL for your shop page. By default, the page is located at Shop.<\/p>\n<\/p>\n

Changing this page is but one of the ways to modify your shop page. We\u2019ll look at some of the other methods later on.<\/p>\n

Why customize the shop page?<\/h3>\n

Here are some of the benefits of customizing your Shop page:<\/p>\n

Better SEO<\/strong><\/p>\n

Improving the shop page can help improve the overall SEO for your site. Depending on your theme, the default shop page may have limited or irrelevant content. If there is thin content on one of your core pages, the entire site will appear less authoritative in Google\u2019s eyes.<\/p>\n

By customizing the page, you can ensure that your primary archive is full of high-quality, relevant content that best reflects your store\u2019s offering.<\/p>\n

Unique branding\u00a0<\/strong><\/p>\n

With the default shop page, your store may appear overly similar to other WooCommerce sites. Instead of this, you want the page to align with your brand and the overall aesthetic of your store.<\/p>\n

By customizing the details for the shop page, you can make it match the rest of your site\u2019s branding and you can help your business stand out from your competitors.<\/p>\n

Improved customer experience<\/strong><\/p>\n

You want the design of the shop page to pique your visitors\u2019 interest. The shop page can also serve as a useful tool for browsing and finding items. Depending on your theme, the default layout may not achieve these objectives.<\/p>\n

By customizing the shop page, you can use a design that makes it easier to find your products, leading to a smoother buying process.<\/p>\n

Methods for customizing the shop page<\/h2>\n

There are several ways to approach customizing the WooCommerce Shop page. When you design the page, the amount and nature of the changes that you can make will depend on the method you use.<\/p>\n

For example, you may be only to change the arrangement of the products. For others, you can modify every aspect of the page, adding new features like filters, banners, or quick checkout tools.<\/p>\n

Here are some of the different ways you can customize the WooCommerce shop page:<\/p>\n

Using a WordPress plugin<\/h3>\n

The first approach to customizing your WooCommerce shop page is to use a WordPress plugin. With a plugin, you get more control over the design of your store without having to dive into the code. Let\u2019s look at a couple of useful solutions:<\/p>\n

StoreCustomizer<\/strong><\/p>\n

StoreCustomizer<\/a> lets you customize the design for various parts of your store including the WooCommerce shop page. You can use the plugin to edit or completely remove existing elements from the Shop page.<\/p>\n

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For example, you can change the number of columns displayed on the page or you can adjust the number of products per row.<\/p>\n<\/blockquote>\n

StoreCustomizer won\u2019t override your current pages or templates. It works by adding additional styling options to your theme for the specific elements that you customize with the plugin.<\/p>\n

Storefront Blocks<\/strong><\/p>\n

Storefront Blocks is a plugin that gives you control over your most important WooCommerce Pages to customize them however you want. You can use the plugin to override the default shop page layout determined by your theme by using blocks to rearrange existing sections or creating new sections with additional elements<\/p>\n

The plugin comes with a variety of content blocks for WooCommerce. Some of these include:<\/p>\n