{"id":93172,"date":"2026-05-14T12:23:49","date_gmt":"2026-05-14T17:23:49","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93172"},"modified":"2026-05-14T12:23:49","modified_gmt":"2026-05-14T17:23:49","slug":"woocommerce-wednesdays-win-back-lost-visitors-with-abandoned-cart-recovery-for-woocommerce","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/woocommerce-wednesdays-win-back-lost-visitors-with-abandoned-cart-recovery-for-woocommerce.html","title":{"rendered":"WooCommerce Wednesdays: Win back lost visitors with abandoned cart recovery for WooCommerce"},"content":{"rendered":"<p>When you <a href=\"https:\/\/www.godaddy.com\/pro\/hosting\/ecommerce-hosting\" data-eid=\"procontent.garage.abandoned-cart-recovery-woocommerce.product.link.click\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">sell online<\/a>, not everyone who adds something to their cart will complete their purchase. Would-be customers can abandon their carts for a myriad of different reasons. Some of these causes can be mitigated based on how you set up your site. Others, are an inevitable part of doing business online. Without a strategy covering abandoned cart recovery for WooCommerce, you risk lost revenue.<\/p>\n<blockquote>\n<p>Fortunately, there are several ways to re-engage lost buyers to bring them back to your site and convert them into sales.<\/p>\n<\/blockquote>\n<p>With WooCommerce, you can do this through email, remarketing ads, or browser push notifications. In this post, we\u2019ll examine how you can set up automated abandoned cart recovery campaigns for WooCommerce to win back lost customers.<\/p>\n<h2>How to mitigate abandoned carts<\/h2>\n<p>Before we look at how to recover lost carts, it\u2019s helpful to understand some of the common reasons people abandon shopping carts. There are several important steps during the buying process. Different points of friction throughout this process can lead people to leave your site with items still in their carts.<\/p>\n<p>While abandoned carts aren\u2019t ideal, they indicate some success in several parts of the sales process. After all, when someone lands on your site, stays there long enough to look at your products, and eventually adds one (or more) to their cart, you\u2019ll have done most of the work to complete a sale.<\/p>\n<blockquote>\n<p>Now, the individual just needs a little push to follow through with the order.<\/p>\n<\/blockquote>\n<p>Research from <a href=\"https:\/\/www.barilliance.com\/10-reasons-shopping-cart-abandonment\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Barilliance<\/a> has shown that the most common cause of abandoned carts across ecommerce sites is unexpected costs during the checkout process. This includes shipping costs, taxes, and any other fees.<\/p>\n<p>Some of the other reasons people halt their purchases include:<\/p>\n<ul>\n<li>Required account creation<\/li>\n<li>Long and complicated checkout process<\/li>\n<li>Inability to determine total costs upfront<\/li>\n<li>Website errors<\/li>\n<li>Slow shipping<\/li>\n<li>Unfavorable return policy<\/li>\n<\/ul>\n<p>Fortunately, many of these causes can be avoided with some simple modifications to your website and checkout flow. For example, you can prevent annoying people who don\u2019t want to create an account by enabling guest checkout. Here are some other simple ways you can reduce cart abandonments:<\/p>\n<ul>\n<li>Display shipping costs and taxes on product pages<\/li>\n<li>Make checkout simple<\/li>\n<li>Have fast order fulfillment<\/li>\n<li><a href=\"https:\/\/www.godaddy.com\/garage\/boost-woocommerce-performance\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">Optimize your website performance<\/a><\/li>\n<\/ul>\n<p>For more details on implementing these steps, check out our detailed post on how to reduce your cart abandonments.<\/p>\n<p>Keep in mind, not all abandoned carts signify the loss of a purchase. Some shoppers will leave your site with an honest intention to complete their order. They may be waiting to order at a later date or they could need a more appropriate setting for completing the checkout.<\/p>\n<p>For example, someone could be looking at your site on their mobile device during their lunch break. Rather than placing an order on the spot, they choose to save the products to their cart to come back later that night to complete the purchase on their computer.<\/p>\n<h2>Setting up abandoned cart recovery for WooCommerce<\/h2>\n<p>Now that we know how to lower your number of lost carts, we can look at how to recover those carts that are still abandoned. For most ecommerce stores, the traditional approach to recovering lost carts is to send reminder emails.<\/p>\n<blockquote>\n<p>These emails can be automated and its easy to include the cart details in the message to make the communication more engaging.<\/p>\n<\/blockquote>\n<p>Other methods for re-engaging potential buyers include remarketing ads on platforms like Facebook or <a href=\"https:\/\/www.godaddy.com\/garage\/grow-customer-base-instagram-woocommerce\/\" data-eid=\"procontent.garage.abandoned-cart-recovery-woocommerce.interlink.link.click\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">Instagram<\/a>, and sending push notifications to the user\u2019s device or browser.<\/p>\n<p>Each of these methods has their strengths and weaknesses. Emails and push notifications require some form of opt-in or contact information but can be done for no cost and in a highly personalized way. Ads, on the other hand, don\u2019t require you to gather contact details, but are less engaging than a direct message and you\u2019ll need to pay for each person you bring back to your site.<\/p>\n<p>Let\u2019s explore some of the methods and tools to aid in abandoned cart recovery for WooCommerce.<\/p>\n<h3>1. Abandoned Cart Lite plugin<\/h3>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/woocommerce-abandoned-cart\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Abanodned Cart Lite<\/a> is a simple yet effective tool for bringing shoppers back to your site. It tracks the items in the user\u2019s cart so that you can send a targeted follow up via email using your WordPress servers. When the recipient clicks the button in the email, they are directed back to your site, with the items added back to their cart.<\/p>\n<p><b>Setting up the plugin<\/b><\/p>\n<p>After you activate the plugin, head to <b>WooCommerce &gt; Abandoned Carts<\/b> to set up your recovery campaigns.<\/p>\n<p>To start, check <b>Enable abandoned cart emails<\/b> and enter a value for the <b>Cart abandoned cut-off time<\/b>. This is the number of minutes that need to pass after an item has been added to a cart without an order for the plugin to consider the cart abandoned.<\/p>\n<p>The default value is set to 10 minutes. We recommend increasing this to 30 minutes or more. That way, you can be sure that someone has actually abandoned their cart before you hit them with your marketing messages.<\/p>\n<\/p>\n<p>Next, you\u2019ll see a group of settings for GDPR compliance. Enabling these will ensure that you stay compliant with any data protection requirements. For example, you can enable a notice that tells customers that you are tracking their cart data in order to send abandonment reminders. You can customize the messaging of these notices as well as the prompt for users to opt-out of cart tracking.<\/p>\n<\/p>\n<p>Next, you\u2019ll want to configure your emails by going to <b>Email Sending Settings<\/b>. By default, the <b>From Name<\/b> for your emails will be set to <b>Admin<\/b>. You\u2019ll likely want to change this to your store name or something else more appealing. Similarly, the <b>From Address<\/b> and <b>Reply Addres<\/b>s are by default set to the email address of your WordPress admin. If you use a different email for marketing purposes, you\u2019ll need to change these values accordingly.<\/p>\n<\/p>\n<p>In the <b>Email Sending Settings<\/b>, you also have the option to add UTM parameters to the links in your reminder emails. This can be helpful in tracking the performance of your follow-up campaigns.<\/p>\n<p>Once the sending settings are in order, head to <b>Email Templates<\/b> to create your follow-up messages. Upon installing the plugin, you\u2019ll find one template, scheduled to go out one hour after the cart is dropped. Below is an example of the appearance for this initial template.<\/p>\n<\/p>\n<p>When you go to create your own templates, start by giving it a name and entering the subject for the email message. The plugin supports WooCommerce merge tags, making it easy for you to create personalized subject lines for your messages.<\/p>\n<\/p>\n<p>To edit the email body, the plugin comes with the typical Visual and Text WordPress editors. You also have the option to use the default WooCommerce template style instead of the one provided by the plugin.<\/p>\n<p>To enable this option, you simply need to check <b>Use WooCommerce Template Style<\/b> underneath the editor. Note, that if you go this route, the <b>Send From Name<\/b> and <b>Email Address<\/b> will use those defined in <b>WooCommerce &gt; Settings &gt; Email &gt; Email Sender Options<\/b>, not those you recently set in the plugin.<\/p>\n<p>Further below the editor, you\u2019ll find the settings for the email header text along with the timing of the message. You can set the communications to go out in intervals of minutes, hours, or days.<\/p>\n<\/p>\n<p>Lastly, you\u2019ll have the option to include a coupon in the message. The plugin can generate these automatically or you can manually add your own discount codes.<\/p>\n<\/p>\n<p>If you choose to generate coupons, the plugin will open additional fields for you to define the discount type, amount, and validity period. This can be useful for creating a sense of urgency in your customers by presenting them with a discount that is only good for a short period.<\/p>\n<\/p>\n<p><b>Recovery dashboard<\/b><\/p>\n<p>Abandoned Cart Lite includes a dashboard for you to review important metrics regarding abandoned carts and their recovery. This includes the number of abandoned orders, recovered amount, number of emails sent and the number of emails gathered.<\/p>\n<\/p>\n<p>If you want more insights into the items visitors are abandoning, go to the <b>Product Report<\/b> tab. This will show you a list of products that have abandoned, including their number of abandonments and the number of recoveries.<\/p>\n<\/p>\n<h3>2. Email autoresponders<\/h3>\n<p>Using a dedicated email marketing software will give you more control over your followup emails. It will also let you be more refined with your targeting including timing of your messages and the sequence of the messages ads you can set up various filters and conditions.<\/p>\n<p>Below, we will look at how to set up an automated abandoned cart sequence with the popular email solution Mailchimp.<\/p>\n<h4>Mailchimp<\/h4>\n<p>Before you can create the email campagin, you\u2019ll need to connect your Mailchimp account to your WooCommerce store. This can be done with the <a href=\"https:\/\/woocommerce.com\/products\/mailchimp-for-woocommerce\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">Mailchimp for WooCommerce<\/a> extension.<\/p>\n<p>The setup process is simple, as you only need to activate the plugin and login to your Mailchimp account to authorize the integration.<\/p>\n<\/p>\n<p>To finalize the connection, you need to configure some settings, including your sender information and subscriber syncing. There are also cart tracking settings. I recommend tracking carts for all customers, to follow up on lost carts for people that haven\u2019t subscribed to email marketing but whose contact details you\u2019ve captured during the checkout process.<\/p>\n<\/p>\n<p>Once the integration is complete, return to your Mailchimp dashboard and go to <b>Automations &gt; Customer Journeys<\/b>. Click the box for <b>Send multiple offers to abandoned cart customers<\/b>.<\/p>\n<\/p>\n<p>This pre-made sequence will send two reminder emails, with a three-day gap in between. Anyone that completes a purchase before an email will be tagged as a customer so as to not receive the reminder message. Below is a diagram of the workflow:<\/p>\n<\/p>\n<p>To use this follow-up campaign, click <b>Build a Journey<\/b> and choose the appropriate audience in your Mailchimp account. Next, you\u2019ll choose the <b>Store Name<\/b> for the campaign.<\/p>\n<\/p>\n<p>This will open the campaign editor for you to add or remove steps from the workflow. For example, you might want to add one more reminder message before the contact exists the sequence. You also have the ability to modify the details of the existing steps.<\/p>\n<p>Perhaps you want to reduce the time between messages from three to two days. Or, you could update the email template to customize its messaging.<\/p>\n<p>Below is an example of adding one last reminder after the first two follow-ups.<\/p>\n<\/p>\n<p>Once you have made any desired changes, save and activate the win-back campaign. Note, that to use the Customer Journey Builder, you\u2019ll need the Standard Plan or higher. If you want to create an abandoned cart recovery series from scratch, you can do so in a few simple steps.<\/p>\n<p>To create your new recovery campaign, go to <b>Automations<\/b> and click the <b>Check out Classic Automations<\/b> link at the top of the page.<\/p>\n<\/p>\n<p>Next, go to <b>E-Commerce<\/b> and select <b>Turn on abandoned cart email<\/b>.<\/p>\n<\/p>\n<p>You\u2019ll then have the option to create a single email campaign or to create a series of messages. Select the type of campaign you want, name it and click <b>Begin<\/b>.<\/p>\n<\/p>\n<p>After that, you can start personalizing and designing the email content. Mailchimp has several abandoned cart templates to help you quickly craft attractive messages.<\/p>\n<p>The default template includes your logo in the header and a content block with the abandoned products. You can enhance the design even more by adding additional images, buttons, promo codes and other elements.<\/p>\n<\/p>\n<p>After you make any changes to the design, click <b>Save and Continue<\/b>. Before you launch the campaign, check the from email address and the subject line to ensure they are to your liking. Once everything is in order, click <b>Start Sending<\/b> to launch the campaign.<\/p>\n<p>Mailchimp has detailed analytics for you to review the effectiveness of the abandoned cart messages. You can see how many people open and click your emails and how much money to recover from the campaign.<\/p>\n<h3>3. Facebook Remarketing<\/h3>\n<p>The biggest limitation of attempting to recover lost carts via email is that you need someone\u2019s email address and\/or permission to contact them. This results in money left on the table as not everyone will subscribe to email messages.<\/p>\n<p>You can counteract this problem by remarketing through advertisements. With today\u2019s technology, it is a simple and straightforward process, much of which can be automated after a simple configuration on your site. Facebook and other social platforms can track users\u2019 browser sessions including the details of their cart.<\/p>\n<p>For this to work, you\u2019ll need to have the Facebook pixel installed on your site and your WooCommerce catalog synced to your Facebook Business page.<\/p>\n<p>We\u2019ve put together a detailed guide on how to connect <a href=\"https:\/\/www.godaddy.com\/garage\/connect-woocommerce-to-facebook\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\">WooCommerce and Facebook<\/a>, so check it out as it will provide other marketing benefits beyond abandoned cart recovery.<\/p>\n<p><b>Creating your remarketing campaign<\/b><\/p>\n<p>To create a dynamic remarketing campaign open your Ads Manager account within the Meta Business Suite and go to <b>Audiences<\/b>. Click <b>Create Audience<\/b>. This will open a dropdown menu for audience types. Choose <b>Custom Audience<\/b>.<\/p>\n<\/p>\n<p>Next, you\u2019ll see a window to choose your audience source. Choose <b>Catalog<\/b> and click <b>Next<\/b>.<\/p>\n<\/p>\n<p>In the next window, use the <b>Source<\/b> field to select your connected WooCommerce catalog. The <b>Product set<\/b> option will let you exclude certain items. For our example, we\u2019ll leave the <b>Product <\/b>set at <b>All Products<\/b>.<\/p>\n<\/p>\n<p>The <b>Events<\/b> field is where you\u2019ll target cart abandoners. Use the dropdown to select <b>People who added products from your product set to cart<\/b>.<\/p>\n<p>Then, set the retention period. This is the amount of time people will remain on the audience list after abandoning their carts. Lastly, give the audience a name and click <b>Create Audience<\/b>.<\/p>\n<p>Once you\u2019ve made the audience, you can quickly use it in a campaign by selecting <b>Create an Ad<\/b> in the newly opened window.<\/p>\n<\/p>\n<p>The dynamic remarketing ad will allow you to automatically retarget the audience of abandoners across Facebook and its other web properties. In the ads, you can choose to show people the same products they previously abandoned or you can showcase related or complementary items.<\/p>\n<h2>Closing thoughts on abandoned cart recovery for WooCommerce<\/h2>\n<p>When you consider that close to three out of four of all ecommerce carts are abandoned, there is a lot to gain from implementing abandoned cart recovery for WooCommerce. Start by taking the necessary steps to limit lost carts in the first place. Then use the methods and tools in this guide to re-engage customers to win back lost revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>The post WooCommerce Wednesdays: Win back lost visitors with abandoned cart recovery for WooCommerce appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>When you sell online, not everyone who adds something to their cart will complete their purchase. Would-be customers can abandon their carts for &hellip;<\/p>\n","protected":false},"author":1,"featured_media":93173,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23511],"tags":[126],"class_list":["post-93172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/06\/shopping-carts-1275480_12801-300x225-1.jpg?fit=300%2C225&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-oeM","jetpack-related-posts":[{"id":92112,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/top-20-free-woocommerce-plugins-for-wordpress.html","url_meta":{"origin":93172,"position":0},"title":"Top 20 Free WooCommerce Plugins for WordPress","author":"admin","date":"May 1, 2026","format":false,"excerpt":"WooCommerce has become an incredibly popular eCommerce solution for WordPress. The WordPress.org Plugin Repository reports that WooCommerce has over five million active installs. And with developer WooThemes having been acquired by Automattic, WooCommerce is positioned to be the top choice for those looking to sell online well into the future.\u2026","rel":"","context":"In &quot;Affiliate Marketing&quot;","block_context":{"text":"Affiliate Marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/affiliate-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/free-woocommerce-plugin-01.jpg?fit=900%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/free-woocommerce-plugin-01.jpg?fit=900%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/free-woocommerce-plugin-01.jpg?fit=900%2C300&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/02\/free-woocommerce-plugin-01.jpg?fit=900%2C300&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":92880,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/woocommerce-wednesdays-how-to-set-up-email-automation-for-woocommerce.html","url_meta":{"origin":93172,"position":1},"title":"WooCommerce Wednesdays: How to set up email automation for WooCommerce","author":"admin","date":"April 16, 2026","format":false,"excerpt":"Email is the most direct way to communicate with your ecommerce customers. Whether you\u2019re updating them on the status of their order, or reaching out to inform them of a new product, a well-timed email message is a great way to get your customer\u2019s attention. In this post, we\u2019ll look\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93006,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/customize-your-frontend-experience-with-woocommerce-page-builders.html","url_meta":{"origin":93172,"position":2},"title":"Customize your frontend experience with WooCommerce page builders","author":"admin","date":"May 5, 2026","format":false,"excerpt":"It takes a lot to stand out in the competitive ecommerce marketplace. In addition to offering great products, store owners need to create attractive and functional websites to win over buyers. This takes considerable work, especially if you try to build these sites from scratch. With WooCommerce page builders, you\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/05\/student-ge1d350342_12801-300x200-1.jpg?fit=300%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":93765,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/woocommerce-wednesdays-strategies-to-boost-sales-through-woocommerce-merchandising.html","url_meta":{"origin":93172,"position":3},"title":"WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising","author":"admin","date":"April 23, 2026","format":false,"excerpt":"Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/09\/ecommerce-payment-links-stack-of-boxes-200x300-1.jpg?fit=200%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":93507,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/woocommerce-wednesdays-how-to-print-shipping-labels-for-woocommerce.html","url_meta":{"origin":93172,"position":4},"title":"WooCommerce Wednesdays: How to print shipping labels for WooCommerce","author":"admin","date":"April 28, 2026","format":false,"excerpt":"Shipping labels may not seem like a big part of running an ecommerce business, but they are vital to logistics and a well-run order fulfillment process. 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