{"id":93179,"date":"2026-04-15T22:36:51","date_gmt":"2026-04-16T03:36:51","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93179"},"modified":"2026-04-15T22:36:51","modified_gmt":"2026-04-16T03:36:51","slug":"facebook-instagram-ads-versus-google-ads-which-is-right-for-your-business","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/04\/facebook-instagram-ads-versus-google-ads-which-is-right-for-your-business.html","title":{"rendered":"Facebook\/Instagram Ads versus Google Ads \u2014 Which is right for your business?"},"content":{"rendered":"

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Starting a business is hard work. For many business owners, though, it\u2019s the next step that ends up feeling downright overwhelming: finding customers. With limited budgets for advertising, it can be difficult to figure out which of the advertising heavy hitters to start with, Facebook and Instagram versus Google Ads.<\/p>\n

It\u2019s important to note here that both platforms have benefits that complement each other, so it\u2019s a wise idea to consider both platforms when advertising a business. However, it\u2019s understandable that newer business owners may be more hesitant to spend heavily on advertising right away and thus would need to choose one over the other initially.<\/p>\n

In this guide, we\u2019ll discuss important steps to take before starting an ad campaign, which businesses benefit most from a particular advertising provider and best practices for Facebook and Instagram Ads versus Google Ads.<\/p>\n

Want a quick rundown of the businesses and considerations we\u2019ll be discussing in this article? Here\u2019s a handy table for reference as you read through:<\/p>\n<\/p>\n

Ready? Let\u2019s go.<\/p>\n

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