{"id":93446,"date":"2026-04-27T19:24:17","date_gmt":"2026-04-28T00:24:17","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93446"},"modified":"2026-04-27T19:24:17","modified_gmt":"2026-04-28T00:24:17","slug":"sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html","title":{"rendered":"Sell smarter on Amazon: The metrics you need to be tracking"},"content":{"rendered":"<p><a href=\"https:\/\/www.godaddy.com\/garage\/amazon-seller-metrics\/\" title=\"Sell smarter on Amazon: The metrics you need to be tracking\" rel=\"follow noopener\" data-wpel-link=\"internal\" target=\"_self\"><\/a><\/p>\n<p><span style=\"font-weight: 400\">You\u2019ve been selling on Amazon for a while, and it\u2019s going well, thanks to the tips you picked up from the<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-sell-on-amazon\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">Amazon Selling Guide<\/span><\/a><span style=\"font-weight: 400\">. But you\u2019re looking for ways to improve your sales even further by analyzing your seller data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the key ways to improve your sales is to analyze your seller data. But with so many metrics to track, it can be difficult to know which ones are worth focusing on and improving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s why we\u2019ve compiled this list of Amazon seller metrics. Track these figures regularly to understand what you need to improve and grow your Amazon business.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#But_first_%E2%80%94_why_do_Amazon_seller_metrics_matter\" >But first \u2014 why do Amazon seller metrics matter?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Product_ranking\" >Product ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Buy_Box_placement_Featured_Offer\" >Buy Box placement (Featured Offer)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#An_overview_of_Amazon_seller_metrics\" >An overview of Amazon seller metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Seller_performance_metrics\" >Seller performance metrics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Account_Health_Rating_AHR\" >Account Health Rating (AHR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Order_Defect_Rate\" >Order Defect Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Cancellation_Rate\" >Cancellation Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Late_Shipment_Rate\" >Late Shipment Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Valid_Tracking_Rate\" >Valid Tracking Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#On-Time_Delivery_Rate\" >On-Time Delivery Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Product_reviews\" >Product reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Business_performance_metrics\" >Business performance metrics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Sessions\" >Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Unit_Session_Percentage_Rate_UPR\" >Unit Session Percentage Rate (UPR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Units_ordered\" >Units ordered<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Where_to_find_your_seller_metrics\" >Where to find your seller metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Business_Report\" >Business Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Seller_Performance_Report\" >Seller Performance Report<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.bricktowntom.com\/blog\/04\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html\/#Grow_your_Amazon_business_by_regularly_tracking_performance_metrics\" >Grow your Amazon business by regularly tracking performance metrics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"But_first_%E2%80%94_why_do_Amazon_seller_metrics_matter\"><\/span><b>But first \u2014 why do Amazon seller metrics matter?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Your seller metrics directly impact how you\u2019re positioned in Amazon\u2019s marketplace. A high order rate, for example, doesn\u2019t just mean greater revenue \u2014 it could also mean more product reviews, better Buy Box placement, and a <\/span><span style=\"font-weight: 400\">higher ranking<\/span><span style=\"font-weight: 400\"> in product searches.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_ranking\"><\/span><b>Product ranking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Although Amazon has not released information on its search algorithm, there are a few benchmarks that determine your product\u2019s ranking on search results pages.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keywords: does your listing include the search terms consumers look for?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales conversion rate: do your items sell well?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer reviews: are customers satisfied with your products, or do you have loads of negative reviews?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Price: are your products priced competitively?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Performance history: do you have a high fulfillment cancellation rate?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Delivery time: do customers receive their products quickly?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Performance metrics help you gauge how your product pages are doing in each of these categories, so you can improve their search ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The search results position has a huge impact on whether or not a customer engages with your product. According to Search Engine Journal,<\/span><a href=\"https:\/\/www.searchenginejournal.com\/amazon-search-engine-ranking-algorithm-explained\/265173\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">70% of buyers<\/span><\/a><span style=\"font-weight: 400\"> don\u2019t click past the first page of Amazon search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Check out this<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/amazon-listings\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">blog post<\/span><\/a><span style=\"font-weight: 400\"> to pick up some tips to improve your sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buy_Box_placement_Featured_Offer\"><\/span><b>Buy Box placement (Featured Offer)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The Buy Box \u2014 recently renamed as the <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G37911?language=en_US\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Featured Offer placement <\/span><\/a><span style=\"font-weight: 400\">\u2014 is the first price option a buyer sees when they view an Amazon listing with multiple sellers. If a buyer clicks \u201cAdd to Cart,\u201d they are purchasing the offer in the Buy Box.<\/span><\/p>\n<p><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200418100\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Buy Box eligibility comes down to meeting seller performance metrics.<\/span><\/a><span style=\"font-weight: 400\"> Order Defect Rate (ODR) is the most important performance factor. Amazon assesses stock data to determine whether products are available for buyers, and Amazon uses your seller ratings as a measure of customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, if you\u2019re not performing well in these areas, you have a lower chance of making the Buy Box \u2014 which could, in turn, lower sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can check if you\u2019ve made the Buy Box by checking the product detail page for your ASIN. If you see an \u201cAdd to Cart\u201d button on the product detail page, congrats \u2014 you\u2019ve made the buy box!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_overview_of_Amazon_seller_metrics\"><\/span><b>An overview of Amazon seller metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Amazon metrics can be broken into these two categories:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Seller performance metrics: these are calculated by measuring if you\u2019re meeting seller performance targets like cancellation rate and whether you\u2019re complying with Amazon\u2019s policies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Business performance metrics: these are made up of the analytical data associated with your Amazon account, such as the number of orders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s take a look at these metrics in-depth:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seller_performance_metrics\"><\/span><b>Seller performance metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Seller performance metrics are all about how well you\u2019re performing as a seller. A large part of your performance metrics are benchmarks set from Amazon selling policies. The idea is for Amazon to make sure you\u2019re delivering excellent customer service to buyers.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Account_Health_Rating_AHR\"><\/span><b>Account Health Rating (AHR)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The AHR gives you an overview of your account and how well you are complying with Amazon\u2019s selling policies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ultimately, your AHR is determined by the customer experience you\u2019re offering to buyers. For example, if you have unresolved<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200285230?language=en_US\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">policy violations<\/span><\/a><span style=\"font-weight: 400\">, this will affect your account health. If your AHR falls into \u201cat risk\u201d or \u201ccritical,\u201d your account may get suspended.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon will notify you if your AHR is off-target, and if you improve and address violations, your account health can go back to \u201cgood.\u201d<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Order_Defect_Rate\"><\/span><b>Order Defect Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The Order Defect Rate (ODR) represents the percentage of orders with indicators of poor customer service over 60 days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are three types of order defects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Negative feedback: <\/b><span style=\"font-weight: 400\">the buyer is unhappy with the item and reports negative feedback in the \u201cCustomer Review\u201d section.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>An<\/b><a href=\"https:\/\/pay.amazon.com\/help\/201212330#:~:text=The%20Amazon%20A%2Dto%2Dz%20Guarantee%20provides%20buyers%20with%20an,party%20site%20using%20Amazon%20Payments.\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <b>A-to-z Guarantee claim<\/b><\/a> <b>that is not denied:<\/b><span style=\"font-weight: 400\"> the buyer is unhappy with an item, and the dispute can\u2019t be resolved, so the buyer requests a full refund of their money. A-to-z Guarantee claims are typically a last resort, as most of the time, you should be able to resolve the issue at hand. You can check the conditions<\/span><a href=\"https:\/\/www.amazon.com\" target=\"_blank\" rel=\"noopener nofollow external\" link=\"external\"> <span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\"> which an A-to-z claim can be made.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G48781?language=en_US&amp;ref=efph_G48781_cont_200383320\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><b>Credit card chargeback<\/b><\/a><b>:<\/b><span style=\"font-weight: 400\"> the buyer contacts their credit card company to request that the charge is refunded. This could be due to unauthorized use, or the buyer isn\u2019t happy with the item. You can respond to chargebacks on your Amazon Seller Central dashboard.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Sellers should maintain an ODR under 1% to continue selling on Amazon. If your ODR is above 1%, your account may be at risk of suspension.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cancellation_Rate\"><\/span><b>Cancellation Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The Cancellation Rate (CR or Pre-fulfillment Cancel Rate) consists of all the orders canceled by a seller during a seven-day time period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pre-fulfillment cancellation only applies to seller-fulfilled orders. So, if you\u2019re an Amazon FBA seller, this doesn\u2019t apply to you as Amazon fulfills your orders. Order cancellations initiated by the customer don\u2019t affect the cancellation rate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There may be times when you have to cancel an order due to <\/span><span style=\"font-weight: 400\">inventory management mistakes<\/span> <span style=\"font-weight: 400\">or other issues. But ideally, you should avoid cancellations to maintain a CR under 2.5%. A CR higher than 2.5% may lead to Amazon revoking your selling privileges.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Late_Shipment_Rate\"><\/span><b>Late Shipment Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The Late Shipment Rate (LSR) is the percentage of total orders over a 10-day or 30-day period that are completed after the expected ship date. Your Amazon Seller dashboard will indicate which period you fall under. LSR doesn\u2019t apply to Amazon FBA orders \u2014 only seller-fulfilled orders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Late shipments may occur due to several<\/span><span style=\"font-weight: 400\">\u00a0reasons<\/span><span style=\"font-weight: 400\"> \u2014 like carrier delays and weather issues, etc. Keep your customer updated about any delays. If you don\u2019t, they could leave negative customer feedback, which can also contribute to your AHR.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sellers should try and maintain an LSR under 4%. An LSR above 4% can lead to seller account suspension.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Valid_Tracking_Rate\"><\/span><b>Valid Tracking Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The Valid Tracking Rate (VTR) is the percentage of the total shipments over 30 days. VTR doesn\u2019t apply to Amazon FBA orders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon suggests that sellers should maintain a VTR higher than 95% for their shipments. If your VTR is below 95% for a certain category, Amazon can restrict you from selling non-FBA. For instance, if your VTR for phone chargers is below 95%, you may not be able to sell by self-fulfillment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your VTR is below 95%, your eligibility to participate in<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/201503640?language=en_US&amp;ref=efph_201503640_cont_G200205250\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">Premium Shipping and guaranteed delivery<\/span><\/a><span style=\"font-weight: 400\"> may also be affected.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The marketplace takes this metric seriously because customers rely on tracking numbers to find out where their orders are and when they can expect their orders. So, you must enter the correct tracking numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, human error happens sometimes, and you can mistakenly enter a few wrong digits in the tracking number box. But this mistake can be costly to you as a seller. You can also <\/span><span style=\"font-weight: 400\">automate your shipping process <\/span><span style=\"font-weight: 400\">to minimize tracking errors.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"On-Time_Delivery_Rate\"><\/span><b>On-Time Delivery Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The On-Time Delivery Rate (OTDR) is a percentage of your total tracked shipments that have been delivered by their estimated delivery date, and it only applies to seller-fulfilled orders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon suggests that sellers maintain an OTDR greater than 97%. However, there\u2019s no consequence for not meeting the target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although Amazon won\u2019t penalize you for not meeting the OTDR target, you should still aim to meet the target to improve your customer satisfaction. Your customers may leave positive reviews if their orders are received promptly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_reviews\"><\/span><b>Product reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Product reviews<\/span><span style=\"font-weight: 400\"> take place after a sale. After a customer buys an item, they\u2019ll be prompted to leave a review. Product reviews are represented as a star rating out of five.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">While Amazon doesn\u2019t set specific review targets, as a seller, you should always aim for 4\/5 stars. A high number of positive reviews could lead to more Amazon sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s a good idea to keep tracking this metric, as you\u2019ll be able to find out if your buyers like your products. If you find that your products are consistently getting negative reviews, it may be worth evaluating whether you should continue selling that product.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business_performance_metrics\"><\/span><b>Business performance metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your business performance metrics are numerical data that tell you how well your business is doing. Unlike your performance metrics, Amazon\u2019s selling policies don\u2019t influence your business metrics\u2014 it\u2019s simply the numbers your business is doing.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sessions\"><\/span><b>Sessions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">Sessions are simply the number of visitors to your Amazon page. In the physical world, sessions are the visitors that pop into a store after seeing something that appeals to their eye in the windows \u2014 often referred to as footfall. Think of sessions like your virtual footfall, the customers that came to your Amazon page (your store) after seeing something they liked.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sessions relate to your visibility as a seller on Amazon; if you\u2019re getting a lot of sessions, it reflects a lot of interest in your product.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Unit_Session_Percentage_Rate_UPR\"><\/span><b>Unit Session Percentage Rate (UPR)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The UPR is the number of units ordered by customers divided by the total number of sessions. Consider the UPR like<\/span> <span style=\"font-weight: 400\">website conversions<\/span><span style=\"font-weight: 400\">, but the visitors (to your store) are converted by checking out.<\/span><\/p>\n<p><span style=\"font-weight: 400\">UPR is a good metric to track because you\u2019re able to identify whether customers are converting and where you can make improvements. If you find that you have a low UPR, this could mean that your product name and image are attracting shoppers on SERP, but something about your product page is discouraging orders. This could be due to your product descriptions not being well written for sales. You can optimize your<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-write-product-descriptions\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">product descriptions<\/span><\/a><span style=\"font-weight: 400\"> to gain more sales and increase your UPR.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Units_ordered\"><\/span><b>Units ordered<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">Units ordered is the number of <\/span><i><span style=\"font-weight: 400\">units<\/span><\/i><span style=\"font-weight: 400\"> ordered across a certain period. For example, 300 units ordered across seven days. However, don\u2019t confuse this with \u201cTotal Order Items.\u201d Your total order items are how many <\/span><i><span style=\"font-weight: 400\">orders<\/span><\/i><span style=\"font-weight: 400\"> you had for that particular item across a certain period.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, let\u2019s say you sell phone cases and a customer orders two of the same phone case. Your total order item for the pink phone case is 1 because the phone cases were sold as one order, but your units ordered is 2 \u2014 because two phone cases were ordered.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your units ordered is a metric you should be tracking for a few reasons. Units ordered directly give you a full view of your business operations, as unit orders relate to your:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Revenue: the number of units you sell will determine how much revenue you earn. If you track your units ordered, you\u2019ll be able to see which periods you sell the most and least.<\/span><\/p>\n<p><a href=\"https:\/\/www.godaddy.com\/garage\/accounting-101-entrepreneurs-pl-balance-sheets-budgets\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"><span style=\"font-weight: 400\">Accounting<\/span><\/a><span style=\"font-weight: 400\">: when you track how many units you\u2019re selling, you can compare your <\/span><a href=\"https:\/\/www.godaddy.com\/garage\/cost-of-goods-sold\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"><span style=\"font-weight: 400\">COGS<\/span><\/a><span style=\"font-weight: 400\"> with your revenue, and you\u2019ll know how much profit you\u2019re making.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Inventory<\/span><span style=\"font-weight: 400\">: the number of units is recorded and tracked in your inventory, so you know when to restock from your suppliers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_find_your_seller_metrics\"><\/span><b>Where to find your seller metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know the metrics to track, you need to know where to find the metrics on your Amazon dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This data can be found in three types of Amazon reporting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The Business Report includes the following:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unit session percentage rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Units ordered amount<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sessions amount<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buy Box percentage rate<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Inventory reporting includes the following:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stock status of products<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seller Performance reporting includes the following:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seller rating<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Performance metrics<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Order Defect Rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pre-fulfillment Cancel Rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Late Shipment Rate<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Business_Report\"><\/span><b>Business Report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Access your Business Report by logging into<\/span><a href=\"https:\/\/sellercentral.amazon.com\/ap\/signin?openid.pape.max_auth_age=18000&amp;openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fgp%2Fhomepage.html%3Fcor%3Dlogin_NA&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=sc_na_amazon_v2&amp;_encoding=UTF8&amp;openid.mode=checkid_setup&amp;openid.ns.pape=http%3A%2F%2Fspecs.openid.net%2Fextensions%2Fpape%2F1.0&amp;language=en_US&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;pageId=sc_na_amazon&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&amp;ssoResponse=eyJ6aXAiOiJERUYiLCJlbmMiOiJBMjU2R0NNIiwiYWxnIjoiQTI1NktXIn0.2nigdYw_haAvddxWZXP90bn0AtB7FmItxWU1p0Zpv9JizZ2ZlSLpqQ.vZCbxPbLDDH3alke.q5gZksTTL8sNWuH83jomkRr_43tdJrKqWJDWAUrh7MWZl2hV3-1IEhmySwOCmz3uCnIsmcWBrBwCDNIZ_3sFUSIBqk3w3dkjlDLAINWQhK5yLOlxqC4hkp_g3eDmZxbHGvCwVxtSwjbBHLh0ddU3kxU3PVeBf6biye6tcX3Vi02NHI8cwo463329PNyQ0oenIf_MhXd8PMJfwVQrIlAXlcCApjMr25hnTyhXPT1Zge7bCoRobL8k0h5W6KnTa0brnf4HrP0tGv72y-Hiy8Gg-KlDnQQkkqk4ohSDi0mM3BzJMXoPt0l1glMbDUeZb7MFGi4nD4wQG7w2IfSjjjjcAEGQNI2y4o33QUvdWvj3-8ZdKDJEyrh3Tu_8iV0wgtjwtgpjkjQq27iWMiWZYNKecbn-Ng3MiOI-wFleTWQ_R6kaUdIB48_Cpx5V-nvpGOEfNOPjqXv5jb-2DRB1a1NwvIc5CWAzTUYJwPO6U109aMyQ3heo0bMWckUmJHlIpU9Msvtd_voGMSFkVHmIB2MYsLhcnVoGF0Xvlx8IIohRwk64K-l8tgoSBTteE39sbByfaerwSKGSzP8uhgZfFGy8QIAZFPLBDYlU1IhBM-Vxo4GST8BQzMkrYAFqtn4tzmKOpDpjuSCNUHyPl1QYpUcIjOA7gpuqvlbAR6_aHBilGM5US4_8vR-thzAn6VqgNA1ZeE6wWk0wWkGM6jP5eTHEb8VlSoA_xmO-fe8.RJV5HP1wsH3HZuWGq6ZriQ\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">Seller Central<\/span><\/a><span style=\"font-weight: 400\">, going to the <strong>Reports<\/strong> tab at the top, and clicking <strong>Business Reports<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">From Business Reports, sellers can view the growth metrics for each of their products by clicking on \u201c<strong>Sales and traffic by ASIN<\/strong>.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">From this page, sellers can view the metrics discussed earlier: unit session percentage rates, units ordered, sessions and Buy Box percentage rates.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seller_Performance_Report\"><\/span><b>Seller Performance Report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Performance metrics and seller ratings are found by logging into<\/span><a href=\"https:\/\/sellercentral.amazon.com\/ap\/signin?openid.pape.max_auth_age=18000&amp;openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fgp%2Fhomepage.html%3Fcor%3Dlogin_NA&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=sc_na_amazon_v2&amp;_encoding=UTF8&amp;openid.mode=checkid_setup&amp;openid.ns.pape=http%3A%2F%2Fspecs.openid.net%2Fextensions%2Fpape%2F1.0&amp;language=en_US&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;pageId=sc_na_amazon&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&amp;ssoResponse=eyJ6aXAiOiJERUYiLCJlbmMiOiJBMjU2R0NNIiwiYWxnIjoiQTI1NktXIn0.2nigdYw_haAvddxWZXP90bn0AtB7FmItxWU1p0Zpv9JizZ2ZlSLpqQ.vZCbxPbLDDH3alke.q5gZksTTL8sNWuH83jomkRr_43tdJrKqWJDWAUrh7MWZl2hV3-1IEhmySwOCmz3uCnIsmcWBrBwCDNIZ_3sFUSIBqk3w3dkjlDLAINWQhK5yLOlxqC4hkp_g3eDmZxbHGvCwVxtSwjbBHLh0ddU3kxU3PVeBf6biye6tcX3Vi02NHI8cwo463329PNyQ0oenIf_MhXd8PMJfwVQrIlAXlcCApjMr25hnTyhXPT1Zge7bCoRobL8k0h5W6KnTa0brnf4HrP0tGv72y-Hiy8Gg-KlDnQQkkqk4ohSDi0mM3BzJMXoPt0l1glMbDUeZb7MFGi4nD4wQG7w2IfSjjjjcAEGQNI2y4o33QUvdWvj3-8ZdKDJEyrh3Tu_8iV0wgtjwtgpjkjQq27iWMiWZYNKecbn-Ng3MiOI-wFleTWQ_R6kaUdIB48_Cpx5V-nvpGOEfNOPjqXv5jb-2DRB1a1NwvIc5CWAzTUYJwPO6U109aMyQ3heo0bMWckUmJHlIpU9Msvtd_voGMSFkVHmIB2MYsLhcnVoGF0Xvlx8IIohRwk64K-l8tgoSBTteE39sbByfaerwSKGSzP8uhgZfFGy8QIAZFPLBDYlU1IhBM-Vxo4GST8BQzMkrYAFqtn4tzmKOpDpjuSCNUHyPl1QYpUcIjOA7gpuqvlbAR6_aHBilGM5US4_8vR-thzAn6VqgNA1ZeE6wWk0wWkGM6jP5eTHEb8VlSoA_xmO-fe8.RJV5HP1wsH3HZuWGq6ZriQ\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">Seller Central<\/span><\/a><span style=\"font-weight: 400\">, clicking the <strong>Performance<\/strong> tab at the top, and clicking <strong>Performance Metrics<\/strong> to view the ODR, Late Shipment and Pre-fulfillment Cancellation Rate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can check your Seller Rating by clicking the <strong>Performance<\/strong> tab and then clicking <strong>Customer Feedback<\/strong>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grow_your_Amazon_business_by_regularly_tracking_performance_metrics\"><\/span><b>Grow your Amazon business by regularly tracking performance metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Consumer behavior and preferences change constantly. Keep tabs on your audience by consistently monitoring these Amazon performance metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you see that your metrics are leaning the wrong way, don\u2019t panic! Use those insights to make improvements. Maybe you update your product page based on a low UPR or switch your shipping carrier based on your On-Time Delivery Rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The goal isn\u2019t perfection \u2014 it\u2019s to act quickly. Check your performance metrics regularly, so you can make adjustments to your Amazon shopping experience soon after noticing changes in your reporting. <\/span><\/p>\n<p>The post <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\/amazon-seller-metrics\/\" data-wpel-link=\"internal\" target=\"_self\">Sell smarter on Amazon: The metrics you need to be tracking<\/a> appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve been selling on Amazon for a while, and it\u2019s going well, thanks to the tips you picked up from the Amazon Selling &hellip;<\/p>\n","protected":false},"author":1,"featured_media":93447,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23511],"tags":[126],"class_list":["post-93446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/08\/metrics-1-300x174-1.jpg?fit=300%2C174&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-ojc","jetpack-related-posts":[{"id":93503,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-get-more-positive-feedback-on-amazon.html","url_meta":{"origin":93446,"position":0},"title":"How to get more positive feedback on Amazon","author":"admin","date":"April 20, 2026","format":false,"excerpt":"More than two-fifths of US Amazon shoppers say that they shop on Amazon because of product reviews and recommendations. If you want to find ecommerce success on Amazon, prioritize getting a high Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92735,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/9-ways-to-promote-your-amazon-listings-and-sell-more-products.html","url_meta":{"origin":93446,"position":1},"title":"9 ways to promote your Amazon listings and sell more products","author":"admin","date":"April 22, 2026","format":false,"excerpt":"Amazon\u2019s marketplace is as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers\u2019 attention, you\u2019re bound to make sales since so many shoppers flock to Amazon. According to Seller App, a good conversion\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92127,"url":"https:\/\/www.bricktowntom.com\/blog\/05\/these-5-amazon-product-categories-sell-best.html","url_meta":{"origin":93446,"position":2},"title":"These 5 Amazon Product Categories Sell Best","author":"admin","date":"May 6, 2026","format":false,"excerpt":"As one of the most popular online marketplaces, Amazon offers sellers the opportunity to reach more than 197 million monthly users from around the world. 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You only need to install a Google Analytics plugin on a WordPress website, and you will start receiving this information immediately. However, if\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/06\/analytics-2618277_12801-300x200-1.jpg?fit=300%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":93438,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-track-user-behavior-with-google-analytics.html","url_meta":{"origin":93446,"position":4},"title":"How to track user behavior with Google Analytics\u00a0","author":"admin","date":"April 28, 2026","format":false,"excerpt":"Web analytics is critical for your website. No matter the kind of website you run, the need to know your visitor\u2019s behavior cannot be overstated. Google analytics helps get data on who is visiting your website, what they are doing, and the amount of time they spend on your site.\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/07\/electronics-1868708_12801-300x200-1.jpg?fit=300%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":93717,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-leverage-influencers-to-sell-more-on-amazon.html","url_meta":{"origin":93446,"position":5},"title":"How to leverage influencers to sell more on Amazon","author":"admin","date":"April 17, 2026","format":false,"excerpt":"Influencers and their impact on consumers have been around for centuries. One of the first influencer collaborations was between a tea set maker, Wedgwood, and the king and queen of Great Britain and Ireland in the 1760s. Wedgwood dubbed the tea set he made for the queen a \u201croyal\u201d tea\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/comments?post=93446"}],"version-history":[{"count":9,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93446\/revisions"}],"predecessor-version":[{"id":102556,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93446\/revisions\/102556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media\/93447"}],"wp:attachment":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media?parent=93446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/categories?post=93446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/tags?post=93446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}