{"id":93503,"date":"2026-03-20T21:23:42","date_gmt":"2026-03-21T02:23:42","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93503"},"modified":"2026-03-20T21:23:42","modified_gmt":"2026-03-21T02:23:42","slug":"how-to-get-more-positive-feedback-on-amazon","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html","title":{"rendered":"How to get more positive feedback on Amazon"},"content":{"rendered":"<p><span style=\"font-weight: 400\">More than two-fifths of US Amazon shoppers say that they shop on Amazon because of product<\/span><a href=\"https:\/\/www.statista.com\/statistics\/670499\/us-amazon-usage-reason\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">reviews and recommendations<\/span><\/a><span style=\"font-weight: 400\">. If you want to find ecommerce success on Amazon, prioritize getting a high Seller Feedback rating.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400\">Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there\u2019s a good chance shoppers won\u2019t trust your business and make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond building buyer trust, your Seller Feedback rating is considered by Amazon\u2019s algorithms to measure your performance \u2014 and whether your products should be more or less visible. The marketplace is more likely to place products in the Buy Box and rank them higher in search if their seller has high Amazon seller feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Seller Feedback affects how both Amazon and shoppers view your business. Your rating has a huge impact on whether your sales grow or plummet. At the same time, positive feedback can be challenging to collect due to negativity bias and Amazon\u2019s marketplace restrictions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ll cover these obstacles and explain how to overcome them with ways to collect positive feedback. With a higher rating, you\u2019ll improve both shoppers\u2019 and Amazon\u2019s perspectives of your business to help you boost your sales.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#6_ways_to_get_more_positive_feedback\" >6 ways to get more positive feedback<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#1_Email_customers_about_feedback\" >1. Email customers about feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#2_Automate_email_requests\" >2. Automate email requests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#3_Leave_a_message_through_packing_slips\" >3. Leave a message through packing slips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#4_Respond_to_buyer_requests_promptly\" >4. Respond to buyer requests promptly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#5_Monitor_your_seller_performance_metrics\" >5. Monitor your seller performance metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#6_Prioritize_and_solve_recurring_issues\" >6. Prioritize and solve recurring issues<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#Why_positive_feedback_is_hard_to_collect\" >Why positive feedback is hard to collect<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#Negativity_bias\" >Negativity bias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#Amazons_policies\" >Amazon\u2019s policies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/how-to-get-more-positive-feedback-on-amazon.html\/#Building_your_rating_takes_work_but_pays_off\" >Building your rating takes work but pays off<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_ways_to_get_more_positive_feedback\"><\/span><b>6 ways to get more positive feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Getting positive feedback on Amazon requires a balance of persistency without pestering. This means consistently making requests for feedback from buyers while also doing everything to provide excellent customer service. You and your team should be trained in how to walk this fine line that keeps both you and the customer happy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ideally, your excellent customer service will, in and of itself, naturally encourage great seller ratings. If your outstanding service sticks out enough, it may warrant more 5-star reviews. Realistically, however, you will also need a system for reminding customers about feedback in case they don\u2019t remember to leave a rating.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Combining both your requests and high-quality customer service, here are six ways to get more positive feedback from Amazon buyers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Email_customers_about_feedback\"><\/span><b>1. Email customers about feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Buyers with good shopping experiences are less motivated to leave reviews, so it\u2019s helpful to send them an email with a request to leave feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon already technically asks buyers for feedback on their orders after they\u2019re delivered, but the messages are impersonal. With a generic feel, these emails are easy to ignore as a shopper.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400\">Instead, it\u2019s better to send your unique message through Amazon\u2019s<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200389080?language=en-US&amp;ref=efph_200389080_cont_202125900\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">Buyer-Seller Messaging Service<\/span><\/a><span style=\"font-weight: 400\">. Communicating with the shopper yourself not only gives you more control over feedback reminders but also adds a personal touch to your business that Amazon shoppers appreciate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are suggested messages for requesting feedback from buyers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>One email thanking them after they\u2019ve placed their order.<\/b><span style=\"font-weight: 400\"> Don\u2019t request feedback just yet \u2014 use this email to let the customer know that you are there to help if they have any issues.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>One email two days after delivery to request feedback.<\/b><span style=\"font-weight: 400\"> Reiterate that you\u2019re there to help if there are any product issues, ask in a neutral way for their feedback, and use a <\/span><span style=\"font-weight: 400\">request a review button or <\/span><span style=\"font-weight: 400\">link where they can leave a seller rating.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Not sure what to include in these messages? You can find templates for requesting feedback<\/span><a href=\"https:\/\/www.feedbackexpress.com\" target=\"_blank\" rel=\"noopener nofollow external\" link=\"external\"> <span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond exact wording, here are general suggestions for crafting these messages in a way that delights buyers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Keep your message brief. <\/b><span style=\"font-weight: 400\">Anything beyond four to six sentences will probably lose buyers\u2019 attention.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Stay courteous and helpful.<\/b><span style=\"font-weight: 400\"> Be sure to express that you hope they had a good experience and ask them to reach out if they experience any issues. Otherwise, your feedback request will seem self-interested and detract shoppers.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Don\u2019t offer incentives; use a neutral tone.<\/b><span style=\"font-weight: 400\"> Violating these rules could result in your message being reported to Amazon by buyers.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Don\u2019t send more than two emails. <\/b><span style=\"font-weight: 400\">Sending more will annoy buyers and make them more likely to unsubscribe from your messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Be personable and be yourself. <\/b><span style=\"font-weight: 400\">Adding your brand logo, including unique fonts, and signing off with your name are ways to make your email feel a bit more human. These touches are rarely seen on Amazon\u2019s corporate marketplace, so they can leave an extra-powerful impression on shoppers, helping them feel more connected to and trusting of your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Sending these email requests in the right fashion \u2014 courteously, quickly, not too frequently \u2014 will give buyers the extra push they need to leave positive feedback.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Automate_email_requests\"><\/span><b>2. Automate email requests<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Using Amazon\u2019s Buyer-Seller Messaging Service for every feedback request might not seem too time intensive when your business is just beginning. Perhaps you\u2019re selling only a few products, so you have the time to write each email.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But as your Amazon business grows, personally sending each message will become a time sucker. Instead, it\u2019s more efficient to use an automatic feedback-request service. These platforms connect to your Amazon account so that reminders to leave feedback can be automatically sent to buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s a roundup of some of the top automatic feedback services:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.edesk.com\/feedback\/\" rel=\"noopener nofollow external\" data-wpel-link=\"external\">eDesk Feedback<\/a> (formerly Feedback Express)<\/strong><\/p>\n<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">[<\/span><a href=\"https:\/\/www.feedbackexpress.com\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Source<\/span><\/a><span style=\"font-weight: 400\">]<\/span><\/p>\n<ul>\n<li><b>Features:<\/b><span style=\"font-weight: 400\"> Send perfectly timed feedback and product review requests to your Amazon customers. Get alerts via email or SMS when you receive negative feedback before your account is adversely affected. The software helps sellers to improve their Amazon seller account metrics and win more Buy Box.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Price:<\/b><span style=\"font-weight: 400\"> Plans start at $45 per agent, per month.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.feedbackfive.com\/\" rel=\"noopener nofollow external\" data-wpel-link=\"external\">FeedbackFive<\/a><\/strong><\/p>\n<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">[<\/span><a href=\"https:\/\/www.feedbackfive.com\/solutions\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Source<\/span><\/a><span style=\"font-weight: 400\">]<\/span><\/p>\n<ul>\n<li><b>Features:<\/b><span style=\"font-weight: 400\"> You customize the timing and frequency of soliciting feedback.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Price:<\/b><span style=\"font-weight: 400\"> Depends on how many requests you send per month; free to $900 per month<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Feedback Genius<\/strong><\/p>\n<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">[<\/span><a href=\"https:\/\/downloads.intercomcdn.com\/i\/o\/52482720\/90e7e045007641fd4cf66eb5\/Screen+Shot+2018-03-19+at+10.01.02+PM.png\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Source<\/span><\/a><span style=\"font-weight: 400\">]<\/span><\/p>\n<ul>\n<li><b>Features:<\/b><span style=\"font-weight: 400\"> The service allows you to automatically send feedback requests based on several filters, such as delivery time, whether the buyer already left feedback and more.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Price:<\/b><span style=\"font-weight: 400\"> Free trial, then starting at $49 per month or $120 per year, if paid annually.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Using one of these automated services will give you more time to focus on other areas of your Amazon business while still encouraging positive feedback from buyers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Leave_a_message_through_packing_slips\"><\/span><b>3. Leave a message through packing slips<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Besides email, you can leave buyers a reminder to leave feedback on your orders\u2019 packing slips or as a product insert. If the delivery went well and they quickly deem your item a quality product, the buyer will be happy with your business right when they receive the order. With the shopper feeling satisfied, there\u2019s a good chance they\u2019ll feel compelled to review your business after reading the packing slip note.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The challenge with this is that it\u2019s more work for a recipient to take action. It takes more effort for the buyer to leave a rating after reading a packing slip than it does to click through with a digital link.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that shouldn\u2019t deter sellers from trying this tactic. The opposite, in fact. Notes, especially handwritten ones, are the type of personal touch that often makes people more devoted to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not sure what to say? Here\u2019s an easy sample message to include.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400\">Thank you for your order. At your convenience, please let us know about your shopping experience by leaving a seller rating. [sign your name]<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">To request feedback, you can either handwrite a quick note at the bottom of packing slips or use an outside service to create custom slips. Here are a few custom packing slip services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stamps<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.endicia.com\/Features\/LabelCustomization\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">Endicia<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.shipstation.com\/features\/branding\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"><span style=\"font-weight: 400\">ShipStation<\/span><\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Respond_to_buyer_requests_promptly\"><\/span><b>4. Respond to buyer requests promptly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Getting more positive ratings requires more than feedback requests. You also have to provide a product listing page and customer experience that\u2019s worthy of a 5-star rating. The more promptly you respond to shoppers\u2019 requests, the more they\u2019ll appreciate your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The key isn\u2019t aiming for zero buyer issues \u2014 that\u2019s not realistic. Instead, you should strive to resolve problems quickly as they arise. For example, if a customer complains about a lack of information on the detail page, quickly respond and add information to the page. Plus, a more accurate<\/span> <span style=\"font-weight: 400\">product description<\/span> <span style=\"font-weight: 400\">will improve your SEO and reach future customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have trouble remembering to message buyers, here are a few tactics to improve your customer communication skills:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Don\u2019t let 24 hours pass. <\/b><span style=\"font-weight: 400\">A longer wait time will seem rude to shoppers. On the other hand, responding in under 12 hours will impress buyers and make you stand out as a retailer.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Set a daily calendar reminder to go through messages. <\/b><span style=\"font-weight: 400\">As an Amazon seller, you have a lot on your plate, from working on new products to administrative tasks and other ecommerce work. But it\u2019s important to set aside the time to respond to your messages or to hire someone who can do that for you.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Aim for inbox zero each day. <\/b><span style=\"font-weight: 400\">Replying to all outstanding buyer messages by the end of the day keeps you on track to continually provide great service instead of letting requests pile up.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you solve buyers\u2019 problems ASAP with consistent messaging, shoppers will value your service enough to leave a positive rating.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Monitor_your_seller_performance_metrics\"><\/span><b>5. Monitor your seller performance metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Measuring your performance according to key metrics and milestones can help you get more positive feedback on Amazon. Amazon already measures your performance through Seller Central, so you can easily track the quality of your customer service. You can find these metrics by visiting the Performance tab of Seller Central.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400\">The Account Health page provides metrics that allow you to assess your performance. Compare your measurements to the<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=200285170&amp;language=en_US&amp;ref=efph_200285170_relt_200285190\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">benchmarks<\/span><\/a> <span style=\"font-weight: 400\">that Amazon has set for great seller performance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Order Defect Rate:<\/b><span style=\"font-weight: 400\"> &lt;1%<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Pre-fulfillment Cancel Rate:<\/b><span style=\"font-weight: 400\"> &lt;2.5%<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Late Shipment Rate: &lt;<\/b><span style=\"font-weight: 400\">4%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Note which metrics in your Performance tab aren\u2019t meeting Amazon\u2019s targets and assess your seller practices to see how those measurements could be improved. To figure out what might have contributed to changes in your metrics, it\u2019s helpful to track when you start customer service initiatives, such as writing packing slip notes or switching to Fulfillment by Amazon (FBA).<\/span><\/p>\n<p><span style=\"font-weight: 400\">By monitoring your seller performance, you\u2019ll have a clear sense of how your practices can be improved to encourage more positive feedback.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Prioritize_and_solve_recurring_issues\"><\/span><b>6. Prioritize and solve recurring issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once you\u2019ve identified recurring problems, identify specific ways you can solve those issues. Finding long-term solutions for consistent issues is a major step toward receiving more positive feedback and building up your average rating.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are a few common issues that lead to negative seller ratings. Here are suggestions for making improvements to your seller practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Stock-outs:<\/b><span style=\"font-weight: 400\"> Use an inventory management software \u2014 like our platform,<\/span><a href=\"https:\/\/www.godaddy.com\/en-in\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">GoDaddy<\/span><\/a><span style=\"font-weight: 400\"> \u2014 to stay organized with your stock and avoid overselling.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Late shipments:<\/b><span style=\"font-weight: 400\"> If you need to ship it out later than expected, upgrade the product to expedite shipping. If it still won\u2019t be delivered on time, make sure you notify the buyer ASAP. Communicating the issue early on will often reduce the likelihood that the shopper will be upset.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Product not as described:<\/b><span style=\"font-weight: 400\"> Provide clear, high-quality images of your products so that buyers can visually see exactly what they\u2019re purchasing. You should also fully, accurately and carefully describe your product to meet buyers\u2019 expectations.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Slow responses: <\/b><span style=\"font-weight: 400\">Follow the tips in section 4 to create a habit of promptly resolving customers\u2019 issues.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">By creating a plan for reducing recurring buyer issues, you have a reliable framework for improving your customer service to delight more shoppers and receive more positive feedback.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_positive_feedback_is_hard_to_collect\"><\/span><b>Why positive feedback is hard to collect<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Even if you\u2019re doing everything right as an Amazon seller \u2014 you\u2019re delivering on time, you resolve customer issues quickly \u2014 your rating might not be as high as you\u2019d expect. Collecting positive feedback is difficult for a few key reasons.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Negativity_bias\"><\/span><b>Negativity bias<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">According to psychologists, our brains are more focused on negative events than positive ones. Some argue that this is an evolutionary development \u2014 we\u2019re more attuned to negative threats as a mechanism for survival.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With this<\/span><a href=\"https:\/\/positivepsychology.com\/3-steps-negativity-bias\/\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">negativity bias<\/span><\/a><span style=\"font-weight: 400\">, Amazon shoppers are likelier to leave negative reviews than positive ones. The negative experience may have a stronger impact on the shopper. Feeling mistreated, they\u2019re often seeking some sort of response \u2014 either an apology from the business, a refund or reactions and validation from other shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After a positive experience, though, buyers aren\u2019t as motivated to take action because everything is already going well. Why ruminate over the positive experience and leave feedback when there\u2019s nothing left to be done? With this psychological tendency, you have to give shoppers an extra push to encourage good reviews.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazons_policies\"><\/span><b>Amazon\u2019s policies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Here\u2019s the caveat: To prevent fake reviews, Amazon limits the ways you can request feedback from shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The marketplace restricts sellers from incentivizing positive ratings. Here are its<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G1801?language=en-US&amp;ref=efph_G1801_cont_200386250\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">official Amazon rules<\/span><\/a><span style=\"font-weight: 400\"> on requesting feedback:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Y<\/span><\/i><span style=\"font-weight: 400\">ou may request feedback and reviews from your customers in a neutral manner, but may not: Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">With these rules in place, you can\u2019t offer free samples, gift cards or any sort of compensation in exchange for positive feedback. Shoppers\u2019 feedback scores should depend on the quality of the<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-make-sure-your-ecommerce-customer-service-doesnt-suck\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">customer experience<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Likewise, Amazon doesn\u2019t permit sellers to request specific types of feedback or actions on feedback \u2014 all requests must be<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G1801?language=en-US&amp;ref=efph_G1801_cont_200386250\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\"> <span style=\"font-weight: 400\">neutral<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2026 You may not ask customers to write only positive reviews or ask them to remove or change a review.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Between these restrictions and buyers\u2019 negativity bias, collecting positive feedback is challenging as an Amazon seller. Instead, you must rely on creating a positive shopping experience that attracts customers and gets them excited enough to leave a great rating.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_your_rating_takes_work_but_pays_off\"><\/span><b>Building your rating takes work but pays off<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Maintaining a high Amazon seller rating is critical to your business\u2019 success. Without positive feedback, buyers won\u2019t trust you as a merchant and won\u2019t feel comfortable purchasing. Plus,<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/how-to-sell-on-amazon\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">Amazon\u2019s algorithms<\/span><\/a><span style=\"font-weight: 400\"> will minimize your products\u2019 visibility. Maintain your reputation, and both the marketplace and the shoppers will help boost your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Getting this positive feedback takes work, though, so you need a plan for how you\u2019re going to collect great ratings. We\u2019ve laid out six strategies to help you gently encourage positive feedback from shoppers without violating Amazon\u2019s terms, and we\u2019ve suggested ways to provide excellent customer service to encourage great ratings. Follow these tips to slowly but surely build up to a high seller rating that<\/span><a href=\"https:\/\/www.godaddy.com\/garage\/6-ecommerce-lessons-to-learn-from-amazons-success\/\" data-wpel-link=\"internal\" target=\"_self\" rel=\"follow noopener\"> <span style=\"font-weight: 400\">drives more purchases<\/span><\/a><span style=\"font-weight: 400\"> on Amazon. <\/span><\/p>\n<p>The post How to get more positive feedback on Amazon appeared first on <a rel=\"follow noopener\" href=\"https:\/\/www.godaddy.com\/garage\" data-wpel-link=\"internal\" target=\"_self\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>More than two-fifths of US Amazon shoppers say that they shop on Amazon because of product reviews and recommendations. If you want to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":93504,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23511],"tags":[126],"class_list":["post-93503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2022\/08\/5stars-1-300x167-1.jpg?fit=300%2C167&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-ok7","jetpack-related-posts":[{"id":92735,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/9-ways-to-promote-your-amazon-listings-and-sell-more-products.html","url_meta":{"origin":93503,"position":0},"title":"9 ways to promote your Amazon listings and sell more products","author":"admin","date":"March 22, 2026","format":false,"excerpt":"Amazon\u2019s marketplace is as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers\u2019 attention, you\u2019re bound to make sales since so many shoppers flock to Amazon. According to Seller App, a good conversion\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93446,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/sell-smarter-on-amazon-the-metrics-you-need-to-be-tracking.html","url_meta":{"origin":93503,"position":1},"title":"Sell smarter on Amazon: The metrics you need to be tracking","author":"admin","date":"March 27, 2026","format":false,"excerpt":"You\u2019ve been selling on Amazon for a while, and it\u2019s going well, thanks to the tips you picked up from the Amazon Selling Guide. But you\u2019re looking for ways to improve your sales even further by analyzing your seller data.\u00a0 One of the key ways to improve your sales is\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92721,"url":"https:\/\/www.bricktowntom.com\/blog\/03\/10-steps-to-create-a-top-selling-ebay-listing.html","url_meta":{"origin":93503,"position":2},"title":"10 steps to create a top-selling eBay listing","author":"admin","date":"March 22, 2026","format":false,"excerpt":"With over 152 million shoppers worldwide and 19 million sellers on eBay, there are plenty of opportunities to sell your products but also a lot of competition. As of 2022, there are a jaw-dropping 1.5 billion seller listings on eBay, and each day the marketplace becomes more and more saturated.\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92634,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-write-an-amazon-product-description-that-ranks-high-in-search.html","url_meta":{"origin":93503,"position":3},"title":"How to write an Amazon product description that ranks high in search","author":"admin","date":"April 4, 2026","format":false,"excerpt":"With nearly $386 billion in sales in 2020, Amazon is the largest online retailer in the world. As an Amazon seller, your competition is tough. Everyone is vying to get their products in front of as many people as possible. One of the best ways to do this is to\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92127,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/these-5-amazon-product-categories-sell-best.html","url_meta":{"origin":93503,"position":4},"title":"These 5 Amazon Product Categories Sell Best","author":"admin","date":"April 5, 2026","format":false,"excerpt":"As one of the most popular online marketplaces, Amazon offers sellers the opportunity to reach more than 197 million monthly users from around the world. For customers, part of the appeal is the millions of products available for sale every day across over 40 Amazon product categories, from clothing and\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93717,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/how-to-leverage-influencers-to-sell-more-on-amazon.html","url_meta":{"origin":93503,"position":5},"title":"How to leverage influencers to sell more on Amazon","author":"admin","date":"April 17, 2026","format":false,"excerpt":"Influencers and their impact on consumers have been around for centuries. One of the first influencer collaborations was between a tea set maker, Wedgwood, and the king and queen of Great Britain and Ireland in the 1760s. Wedgwood dubbed the tea set he made for the queen a \u201croyal\u201d tea\u2026","rel":"","context":"In &quot;E-business &amp; E-marketing&quot;","block_context":{"text":"E-business &amp; E-marketing","link":"https:\/\/www.bricktowntom.com\/blog\/category\/ebusiness-emarketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/comments?post=93503"}],"version-history":[{"count":13,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93503\/revisions"}],"predecessor-version":[{"id":102683,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/posts\/93503\/revisions\/102683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media\/93504"}],"wp:attachment":[{"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/media?parent=93503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/categories?post=93503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bricktowntom.com\/blog\/wp-json\/wp\/v2\/tags?post=93503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}