Whether you\u2019re talking Facebook, TikTok, Instagram, Twitter \u2014 or any other platform for that matter \u2014 social media remains one of the world\u2019s most powerful promotional mediums for brands across industries.<\/p>\n
As a budding business, social media marketing<\/a> is an amazing way to boost brand awareness, showcase your expertise, and sell your products or services to the right people at the times where they\u2019re most responsive.<\/p>\n Design Trends 2022: Create your own photo collage with GoDaddyStudio. #digitalart<\/a> #entrepreneur<\/a> #smallbusinesstiktok<\/a> #design<\/a> #godaddy<\/a> #fyp<\/a><\/p>\n \u266c original sound – Hannah Brown<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n But, to cut through the noise and earn real results from the likes of Facebook, TikTok, Twitter or Instagram, the anatomy of a social media post counts.<\/p>\n Without a clear-cut strategy and social media posts that are genuinely compelling, it\u2019s unlikely you\u2019ll ever enjoy any brand-boosting results from social media platforms.<\/p>\n It may be a competitive playing field but don\u2019t worry, we\u2019re here to help. We\u2019re going to show you how to get results from social media by looking at how to create, curate, and compile posts across some of the planet\u2019s most popular platforms.<\/p>\n But first, a quick word on the importance of being strategic.<\/p>\n In today’s hyper-connected world, there are 3.96 billion<\/a> active social media users worldwide. That’s a lot of people (to say the least).<\/p>\n To ensure the right people not only notice, but interact with your social media posts across platforms, putting a strategy in place is essential.<\/p>\n By taking the time to optimize your social media profiles for success, understanding your target audience<\/a>, and creating compelling campaigns, you will earn a tasty slice of the promotional pie. You will accelerate your commercial growth and you will see a healthy return on investment (ROI) from your social media marketing efforts.<\/p>\n Understanding how to get results from social media comes from developing a water-tight strategy. Yes, a solid strategy will:<\/p>\n Related: <\/strong>How to get more customers with social media<\/em><\/a>\u00a0<\/em><\/p>\n Now that we\u2019re up to speed on the importance of having a solid social media strategy, let\u2019s dig a little deeper and explore the anatomy of the perfect social media post across some of the world\u2019s most popular platforms.<\/p>\n While there are many newer social media platforms on the block, Facebook is still up there with the best of them. As a small business owner, you can showcase your niche industry knowledge and engage with a wider audience through Facebook\u2014especially if your post looks something like this:<\/p>\n<\/p>\n This captivating Facebook post from Oreo is effective and engaging in equal measures. The main reason for this is the perfect balance between compelling copy and captivating visuals. Let\u2019s break it down:<\/p>\n Pro tip: <\/strong>Facebook posts that make a bold statement or ask questions typically <\/em>earn 27% more engagement<\/em><\/a>. For extra post-boosting advice, read an <\/em>entrepreneur’s guide to using Facebook for business<\/em>.<\/em><\/p>\n With one billion active users<\/a>, Instagram is one of the planet\u2019s most highly-engaged social media platforms. Its visual nature gives brands (like yours) across industries to grab attention and build consumer trust in a matter of moments\u2014especially if your post is something like this:<\/p>\n<\/p>\n When it comes to getting creative on Instagram, the sky is the limit. You can explore many visual ideas and angles.\u00a0 But, this sterling effort from Innocent Smoothies is an excellent example you can work from. Here\u2019s why:<\/p>\n To enhance this top-performing Instagram post further, adding a series of relevant hashtags (between three and 11 is considered the sweet spot) would be a good idea \u2014 particularly if you\u2019re a smaller business looking to boost brand awareness.<\/p>\n Pro tip: <\/strong>Check out our definitive <\/em>beginner\u2019s guide to Instagram Reels<\/em><\/a> to get ahead of the pack with your video-making efforts.<\/em><\/p>\n One of the snappiest social media platforms around, Twitter is based on the power of brevity: making maximum impact with as few words as possible. <\/em>And, if you get your efforts just right, you can make some noise with a few well-crafted Tweets. Allow us to demonstrate:<\/p>\n<\/p>\n This punchy little post from media colossus Variety Magazine is a prime example of how to get results from social media.<\/p>\n By using a behind-the-scenes-style angle to promote one of its key editorial features, Variety compels Twitter users to click through and find out more.<\/p>\n Using a direct quote from the article as well as a captivating action shot helps the Tweet stand out from the crowd\u2014and the savvy use of \u201cEXCLUSIVE\u201d drives urgency while making the reader feel they are going to interact with something very special. Oh, the image is also clickable, making it easy for users to engage with the content with one swift action.<\/p>\n Pro tip: <\/strong>For more Tweet-boosting inspiration, here are some Twitter posting dos and don\u2019ts for your reading pleasure:<\/p>\n Do:<\/u><\/strong><\/p>\n Don\u2019t:<\/u><\/strong><\/p>\n Did you know that 83%<\/a> of people purchase after viewing a brand\u2019s content on Pinterest<\/a>? If you\u2019re able to showcase your value and grab attention with your Pinterest posts, you stand an excellent chance of boosting your sales revenue.<\/p>\n Here\u2019s a solid example of how to do just that:<\/p>\n<\/p>\n The most striking element of this Pinterest post is the overall tone of voice. From the headline and the copy featured in the image to the post content, this post is natural, approachable, and conversational (in-line with Whole Foods\u2019 brand image).<\/p>\n Another important thing to note here is the fact that the post clearly states its intent: to offer health-conscious Pinterest users a guide to keeping healthy with supplements. <\/em>Everything here screams \u201cwe\u2019re offering you personal value and helping you stay healthy as we\u2019re the experts.\u201d<\/p>\n The highly-graphical imagery is incredibly attractive and it showcases some of Whole Foods\u2019 best products in their finest light while explaining their benefits in an informational rather than pushy way. Epic.<\/p>\n Pro tip: <\/strong>Vibrant visual designs and infographic-style content earn excellent results on Pinterest. Read all about <\/em>GoDaddy Studio\u2019s partnership with Pinterest<\/em><\/a> to discover how you can create amazing imagery with ease.<\/em><\/p>\n One of the newest social media players on the scene, TikTok\u2019s popularity in recent years \u2014 attracting amateur video-makers from a whole host of user demographics (mainly Gen Z, but even the Baby Boomers are sharing content on the platform now).<\/p>\n With so many creative options to explore on TikTok, there is so much scope to the video content you can create\u2014the compilation above will give you plenty of inspiration for your personal efforts.<\/p>\n To guide you to TikTok posting success, here are some practical tips you should consider:<\/p>\n Pro tip: <\/strong>Use our <\/em>quick guide to TikTok marketing for small businesses<\/em> to grow your audience and earn results from this wildly popular social media platform.<\/em><\/p>\n Successful social media marketing strategies take time and consistency. But, knowing how to structure and format your posts across various platforms will empower you to earn the engagement you deserve as a growing brand or business.<\/p>\n The more often you post compelling content across social media platforms, the faster you will notice commercial growth. Use these essential tips as working guides and you will start to stand out from the crowd, post after post after post.<\/p>\n To help maximize your social media posts across every platform imaginable, check out our mind-blowing content creation platform GoDaddy Studio<\/strong><\/a>. Here you can browse extensive libraries of eye-grabbing, results-driving social media templates and edit them to suit your business. This is beautiful design made easy.<\/p>\n The post The anatomy of a results-worthy social media post appeared first on GoDaddy Blog<\/a>.<\/p>\n Source: Go Daddy Garage<\/p>\n\n
Why having a solid social media strategy is important<\/h2>\n
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The anatomy of a social media post across platforms<\/h2>\n
The anatomy of a results-worthy Facebook post<\/h3>\n
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The anatomy of a results-worthy Instagram post<\/h3>\n
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The anatomy of a results-worthy Twitter post<\/h3>\n
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The anatomy of a results-worthy Pinterest post<\/h3>\n
The anatomy of a results-worthy TikTok post<\/h3>\n
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Final thoughts<\/h2>\n