{"id":93517,"date":"2026-05-15T10:50:10","date_gmt":"2026-05-15T15:50:10","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93517"},"modified":"2026-05-15T10:50:10","modified_gmt":"2026-05-15T15:50:10","slug":"a-purpose-driven-business-godaddy-qa-with-pura-vida-founders-griffin-thall-and-paul-goodman","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/a-purpose-driven-business-godaddy-qa-with-pura-vida-founders-griffin-thall-and-paul-goodman.html","title":{"rendered":"A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman"},"content":{"rendered":"

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During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle of the country\u2019s national motto: <\/em>Pura Vida<\/em><\/a> \u2014 a Spanish expression that translates to \u201cpure life.\u201d <\/em><\/p>\n

But the more they communicated with the locals in town, the more they learned that being an artisan in Costa Rica was a struggle. Artisan wages were not enough to support a family alone and made it tough to find housing beyond a single room with multiple beds. That\u2019s when the two friends were inspired to take action and purchased 400 bracelets from local artisans to showcase in a local boutique back home. <\/em><\/p>\n

It was an instant success that would motivate them to create the Pura Vida brand \u2014 a jewelry company that gives back to artisans while celebrating life\u2019s little pleasures of slowing down and living life to the fullest. <\/em><\/p>\n

Today, the business has grown to a global scale and helps fund artisans and charities around the world\u00a0 \u2014 with many <\/em>millennial and Gen Z audiences supporting the purpose-driven business mode<\/em><\/a>l<\/a>. We recently caught up with Paul and Griffin at the grand opening of their second flagship store in Irvine, California to learn more about their business success. Read on to see what they had to say. <\/em><\/p>\n

This interview has been gently edited for clarity and length.<\/em><\/p>\n

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