After the last several years of uncertainty in business, there was a definite shift towards digitally-directed marketing tactics. The social media influencer reigned supreme. However, as demand drifts back towards in-person events, some business owners are struggling to shift gears and are searching for ideas to promote their events.<\/p>\n
We\u2019ve gotten so used to measuring our brand\u2019s success in digital numbers \u2014 followers, SEO, retweets, sales, shares, sign-ups \u2014 that it\u2019s easy to forget that living, breathing human beings really make or break our marketing efforts. It\u2019s good to hang out with them now and again.<\/p>\n
Similarly, your products spend so much of their time trapped behind the glass screen of our phones and computers, that they risk becoming mere images or ideas if you don\u2019t bring them into the real world every now and again.<\/p>\n
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But the real power of event promotion goes beyond showcasing what you have to offer. It\u2019s all about community: finding one, growing yours, and engaging with them. A candid conversation with a loyal user or prospective customer could also contain invaluable insights for your brand.<\/p>\n
In the virtual space, events are far less cost-prohibitive, so they needn\u2019t have a big return on investment (ROI) to be worthwhile. Now is an amazing time to find, grow, and engage an audience with content, skills, information, inspiration, and interactions via virtual events. Down the line, this could equate to big sales opportunities, but right now you might be better off focused on authentic community building.<\/p>\n
True sincerity is instantly detectable.<\/p>\n
Be aware of the opportunities inherent in finding new ways to do business. If you\u2019re trying out video content for the first time, as many of you might be, remember that you\u2019re not just filling a gap, you\u2019re creating excellent content. You\u2019re also developing new approaches, finding your target audience, and exploring new methods and ideas that could potentially unlock growth for your brand.<\/p>\n
If you\u2019re putting an event together, the action doesn\u2019t all have to center on your brand. You might coordinate activities that express your values and passions more than your product. It\u2019s a great idea because it\u2019s authentic, and that\u2019s worth a whole lot to consumers.<\/p>\n<\/p>\n