{"id":93723,"date":"2026-04-01T15:37:42","date_gmt":"2026-04-01T20:37:42","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93723"},"modified":"2026-04-01T15:37:42","modified_gmt":"2026-04-01T20:37:42","slug":"getting-clients-to-care-about-their-website-long-term","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/04\/getting-clients-to-care-about-their-website-long-term.html","title":{"rendered":"Getting Clients to Care About Their Website Long Term"},"content":{"rendered":"

Web designers are a passionate lot. I’m willing to bet that, if you’re reading this, you likely love what you do and enjoy sharing it with others. It seems to go hand-in-hand with such a creative profession.<\/p>\n

What’s more, that positive energy can be contagious. When you’re excited about a project, you inspire others to be as well \u2013 including clients.<\/p>\n

But there are instances when the good feelings don’t transfer. This tends to occur after the website is launched and the creative process comes to a close. Suddenly, a client who was so elated pays significantly less attention to what is going on.<\/p>\n

This is part of the natural ebb and flow of a project. However, it’s also a key reason why a website may languish as time passes. A lack of attention means less focus on improvements. That, in turn, could result in a mess to clean up down the road.<\/p>\n

How can we get clients to care about their website for the long term? The solution is to keep them engaged.<\/p>\n

A Website Launch Is a New Beginning<\/h2>\n

The design and build processes get all of the glory \u2013 and for good reason. While they can bring plenty of challenges, they’re often fun as well. Working in tandem with a client to achieve a goal is satisfying for everyone involved.<\/p>\n

But in some ways, launching<\/a> a website is just the beginning. After the launch is when you start to see all of the hard work pay off. It’s time to measure the impact of the design and functionality decisions you’ve made.<\/p>\n

Yet not every client will see it that way. For them, a website project may be just another thing on their to-do list. In their eyes, when the site goes online, the work is finished. Some may not realize the complexity<\/a> of keeping their site secure and running smoothly.<\/p>\n

Successful websites evolve. And it’s not just for those with frequently-changing content. Even minor tweaks to improve the user experience (UX) can make a difference.<\/p>\n

For web designers, it’s all about communicating what comes after<\/em> launch.<\/p>\n

\"Clients<\/p>\n

How to Keep Clients Engaged<\/h2>\n

By engaging clients, you can keep them interested in how their website is doing. This may sound simple, but it’s not always easy.<\/p>\n

For example, you might send monthly or quarterly analytics reports. While they contain plenty of useful data, a busy client may never take the time to dig into the numbers. It’s akin to passing business flyers out to strangers. A few may take a glance, but they’re more likely to toss it into the recycling bin.<\/p>\n

Sometimes it’s more about how<\/em> you present such information. Rather than sending an email with little or no explanation, it’s important to provide some context.<\/p>\n

In our analytics example, you might mention a standout item or two from the report. If bounce rates are high or a significant number of visitors are coming from a new referrer, these are worth pointing out. It could be just the thing to pique your client’s interest.<\/p>\n

If you notice something negative (like those bounce rates), offering a possible solution is recommended. This will encourage them to take action based on your analysis.<\/p>\n

Putting it all together, an email may look something like this:<\/p>\n

\n

Hi Sarah,<\/p>\n

Attached is your quarterly website analytics report. I reviewed it and found a few items of interest:<\/p>\n