{"id":93767,"date":"2026-05-04T02:57:35","date_gmt":"2026-05-04T07:57:35","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=93767"},"modified":"2026-05-04T02:57:35","modified_gmt":"2026-05-04T07:57:35","slug":"3-low-cost-marketing-trends-for-the-new-normal","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/05\/3-low-cost-marketing-trends-for-the-new-normal.html","title":{"rendered":"3 low-cost marketing trends for the new normal"},"content":{"rendered":"

This article was originally published on Sept. 9, 2020, and updated on Sept. 20, 2022.<\/strong><\/em><\/p>\n

The pandemic forced a creative renaissance in marketing that we\u2019re still experiencing today in a post-pandemic world. The shift from huge budget professional shoots and marketing campaigns to low-cost, approachable content still remains in effect.<\/p>\n

Whether you\u2019re a small business owner or a new entrepreneur, you can take advantage of these new low-cost marketing trends to grow your business without a huge budget. Below you\u2019ll learn about these hot low-cost trends and how you can add them to your marketing strategy.<\/p>\n

\n
\n
@godaddy<\/a> <\/p>\n

\"\u2728\" We love how @Andrea Casanova\"\u26a1\"uses #GoDaddyStudio<\/a> in her daily routine as a successful #smallbusinessentpreneur<\/a> ?. #GoDaddyStudioApp<\/a> #Dayinthelife<\/a> #SmallBusinessTikTok<\/a> #smallbusinessowner<\/a> #entrepreneur<\/a> #design<\/a> #GoDaddy<\/a><\/p>\n

\u266c original sound – godaddy<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n

Lo-fi\/low-cost marketing trends are the present and future<\/strong><\/h2>\n

The marketing world has seen a huge shift in what\u2019s considered \u201cquality\u201d content, as well as the types of campaigns to focus energy on.<\/p>\n

During the pandemic, we saw the rise of scrappy ads and how they outperformed traditional ads<\/a> on the platform.<\/p>\n

And, this extends across the entire business landscape and is greatly influenced by the type of content published across TikTok, YouTube, Snapchat and Instagram.<\/p>\n

Less-polished advertising has a certain appeal and makes even large brands feel more accessible to their audiences.<\/p>\n

How small business and brands can embrace the new normal<\/h2>\n

DIY content just feels more natural to watch.<\/p>\n

You don\u2019t feel like you\u2019re being marketed to. <\/div>\n

 <\/p>\n

Here are a few ways your business can use this trend to create low-cost and lo-fi videos, social media posts, and other marketing content in this changing world.<\/p>\n

1. Create videos like you were sending them to a friend<\/h3>\n<\/p>\n

Today, we have a lot of different platforms that cater to live stream videos like Snapchat, TikTok, Instagram and Facebook Live.<\/p>\n

This style of video has become the norm and what we expect. It feels more relatable and down-to-earth.<\/div>\n

 <\/p>\n

For example, we have the Mint Mobile ad featuring Ryan Reynolds<\/a> that\u2019s him running through a parody PowerPoint. Even though it\u2019s low-budget, it\u2019s entertaining and holds your attention better than most ads.<\/p>\n

You can apply this same style of thinking to your video content, whether it\u2019s for a paid advertisement, a social media story or a post.<\/p>\n

Imagine you were creating a quick video to your friend about your business: what would you say and how would you say it?<\/p>\n

2. Utilize micro-influencer marketing to get your message out<\/h3>\n

Influencer marketing can help you quickly build brand awareness and grow your audience.<\/p>\n

When you think of influencer marketing the first thing that usually comes to mind is Instagram influencers with millions of followers who charge thousands, if not hundreds of thousands, for a single mention of your product or brand.<\/p>\n

Think of celebrities like Kim Kardashian who charge between 600k to 1 million per post<\/a> on Instagram.<\/p>\n

However, a lesser-known and more effective approach is to use micro-influencers. Micro-influencers have a smaller following that\u2019s usually in the thousands to tens of thousands.<\/p>\n

This not only makes them easier to access, but the content they post has much higher engagement. Plus, it will be much cheaper and sometimes free in exchange for your products.<\/p>\n

Micro-influencers typically use creative content like DIY brand videos, which feel more authentic to their audience.<\/p>\n

It\u2019s becoming a much more popular method of influencer marketing. In fact, over 56% of marketers use micro-influencers<\/a> in their marketing campaigns.<\/p>\n

As a local business owner, you can even approach local influencers who have an audience that\u2019s primarily people in your town or city.<\/p>\n

3. Utilize quick, off-the-cuff content<\/h3>\n

Great video and social media content don\u2019t have to be extensively planned, shot, and edited. Instead, we can take a page out of Gary Vee\u2019s book<\/a> to think differently about content.<\/p>\n

[blockquote]Overall, your goal is to create as much content as possible spread across as many different platforms as you can manage.<\/p>\n

Best of all, this content is meant to be short and off-the-cuff, while still being packed with value.<\/p>\n

Here are some ideas:<\/p>\n