{"id":94521,"date":"2026-03-16T13:12:46","date_gmt":"2026-03-16T18:12:46","guid":{"rendered":"https:\/\/www.bricktowntom.com\/blog\/?p=94521"},"modified":"2026-03-16T13:12:46","modified_gmt":"2026-03-16T18:12:46","slug":"pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand","status":"publish","type":"post","link":"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html","title":{"rendered":"Pinterest design tips to dazzle your fans and grow your brand"},"content":{"rendered":"<p>A Pinterest account\u2019s potential lives and dies on its pin design, yet staring at a blank canvas or the wall of beautiful pins already on the platform can make you feel like a deer in the headlights. Hold onto your laptop, because we\u2019re going to blast through that feeling with Pinterest design tips and best practices that will prepare you to dazzle the fans awaiting you on the platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Guide_to_Pinterest_design_tips_and_best_practices\" >Guide to Pinterest design tips and best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Why_does_pin_design_matter\" >Why does pin design matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Pinterest_design_101\" >Pinterest design 101<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Pin_format\" >Pin format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Originality\" >Originality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Clarity\" >Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Current_trends\" >Current trends<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Seasonal_content\" >Seasonal content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Big_text\" >Big text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Inspiring_images\" >Inspiring images<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Pinterest_design_tips_for_non-designers\" >Pinterest design tips for non-designers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Make_a_mood_board\" >Make a mood board<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Use_pin_templates\" >Use pin templates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Pinterest_design_tips_Dos_and_donts\" >Pinterest design tips: Do\u2019s and don\u2019ts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Do_Use_images_that_match_content\" >Do: Use images that match content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Dont_Use_templates_or_images_that_match_everyone_else\" >Don\u2019t: Use templates or images that match everyone else<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Do_Include_your_branding\" >Do: Include your branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Dont_Make_it_all_about_you\" >Don\u2019t: Make it all about you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Do_Add_text\" >Do: Add text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Dont_Make_it_hard_to_read\" >Don\u2019t: Make it hard to read<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.bricktowntom.com\/blog\/03\/pinterest-design-tips-to-dazzle-your-fans-and-grow-your-brand.html\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"back-to-top\"><span class=\"ez-toc-section\" id=\"Guide_to_Pinterest_design_tips_and_best_practices\"><\/span>Guide to Pinterest design tips and best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><b><a href=\"#pin-design-matters\">Why does pin design matter?<\/a><\/b><\/li>\n<li><b><a href=\"#pinterest-design-101\">Pinterest design 101.<\/a><\/b>\n<ul>\n<li><b><a href=\"#pin-format\">Pin format.<\/a><\/b><\/li>\n<li><b><a href=\"#originality\">Originality.\u00a0<\/a><\/b><\/li>\n<\/ul>\n<\/li>\n<li><b><a href=\"#clarity\">Clarity.<\/a><\/b><\/li>\n<li><b><a href=\"#current-trends\">Current trends.\u00a0<\/a><\/b><\/li>\n<li><b><a href=\"#non-designers\">Pinterest design tips for non-designers.<\/a><\/b><\/li>\n<li><b><a href=\"#dos-and-donts\">Pinterest design tips: Do\u2019s and don\u2019ts.<\/a><\/b><\/li>\n<li><b><a href=\"#final-thoughts\">Final thoughts.<\/a><\/b><\/li>\n<\/ul>\n<p><strong><em>Related:<\/em><\/strong><em><a href=\"https:\/\/www.godaddy.com\/garage\/the-entrepreneurs-guide-to-pinterest-marketing\/\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\"> The entrepreneur\u2019s guide to Pinterest marketing<\/a><\/em><\/p>\n<h2 id=\"pin-design-matters\"><span class=\"ez-toc-section\" id=\"Why_does_pin_design_matter\"><\/span>Why does pin design matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When someone hires me to help them improve their Pinterest account, the first three things that I look at are (in this order):<\/p>\n<ol>\n<li>Account set-up<\/li>\n<li>Pin optimization<\/li>\n<li>Pin design<\/li>\n<\/ol>\n<p>Optimization and account set-up determine how many people <i>see <\/i>a pin, and pin design determines if the user saves, clicks or <i>(the horror)<\/i> keeps scrolling.<\/p>\n<p>As for amazing Pinterest pin design? You\u2019ve found your roadmap. And it\u2019s a good thing you\u2019re here.<\/p>\n<p>Everyone loves to blame the algorithm when their content isn\u2019t performing well. Sometimes the algorithm <i>does <\/i>cause mysterious dips and shifts, but when your content doesn\u2019t look the part, you need to be looking for solutions and opportunities to improve.<\/p>\n<div class=\"callout\">Pinterest is a visual platform. A Pinterest user decides whether or not to engage based solely on how a pin looks.<\/div>\n<p>&nbsp;<\/p>\n<p>Yes, pins have titles and descriptions. But can you remember the last time you read one? Users don\u2019t read the details of pins. They scroll, so all of your opportunity to capture attention boils down to how your graphics look.<\/p>\n<p>There are huge opportunities at stake here.<\/p>\n<p>Most users mistake Pinterest for a social media platform, but it\u2019s actually a search engine. Think of it as Google\u2019s cool cousin, with some pretty unique advantages and opportunities for brands.<\/p>\n<p>On Google, you fight for a page on your website to show up in the No. 1 spot for a search. But can you imagine if your website occupied all three of the top spots? Or all five?<\/p>\n<div class=\"callout\">This is the opportunity that brands have on Pinterest.<\/div>\n<p>&nbsp;<\/p>\n<p>Pinterest\u2019s search algorithm doesn\u2019t limit how many times a single brand can show up in one search. The secret to dominating search results is to make unique pins that will attract different viewers to click.<\/p>\n<p>Optimize your pins correctly, and you can take home an enormous slice of the pie:<\/p>\n<figure id=\"attachment_128619\" class=\"wp-caption aligncenter\" style=\"width: 640px;\" aria-describedby=\"caption-attachment-128619\"><figcaption id=\"caption-attachment-128619\" class=\"wp-caption-text\">An example of the search \u201chow to use Keysearch\u201d on Pinterest displaying five of my pins in the top two rows.<\/figcaption><\/figure>\n<p>The magnitude of your success on the platform rests on your Pinterest pin design, so let\u2019s discuss fundamentals.<\/p>\n<p><b><a href=\"#back-to-top\">Back to top<\/a><\/b><\/p>\n<h2 id=\"pinterest-design-101\"><span class=\"ez-toc-section\" id=\"Pinterest_design_101\"><\/span>Pinterest design 101<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Good Pinterest pin design is all about getting the viewer to click or save your image. But don\u2019t dive straight into designing the snappiest graphics on the web without nailing down the nitty-gritty.<\/p>\n<p>Before getting into some specific do\u2019s and don\u2019ts of Pinterest pin design, let\u2019s talk about the principles of effective design on Pinterest.<\/p>\n<h3 id=\"pin-format\"><span class=\"ez-toc-section\" id=\"Pin_format\"><\/span>Pin format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The recommended Pinterest pin size is 1000 \u00d7 1500 pixels. Alternatively, you can also make long pins that are 1000 x 2000 pixels.<\/p>\n<p>Square graphics can sometimes be effective (for example, many quotes and product images are square), but use them sparingly. Never use horizontal images on Pinterest.<\/p>\n<p><i>Example of a long pin on Pinterest from <\/i><a href=\"https:\/\/www.loveleighloops.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\"><i>Loveleigh Loops<\/i><\/a><i>:\u00a0<\/i><\/p>\n<p>Save your images as PNGs and shrink them using <a href=\"https:\/\/tinypng.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">TinyPNG<\/a> or another lossless image compressor to make your images more efficient.<\/p>\n<p>Give images file names that match their content. For example, \u201cPinterest marketing pin.png\u201d instead of \u201cmy pin.png.\u201d<\/p>\n<h3 id=\"originality\"><span class=\"ez-toc-section\" id=\"Originality\"><\/span>Originality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Never download images from Pinterest and re-upload them as your own pins. This infringes on other creators\u2019 work and will get your account flagged as spam or suspended.<\/p>\n<p>Stolen or misused content runs rampant on Pinterest, and encompasses:<\/p>\n<ul>\n<li>Downloading a pin from someone else and uploading it yourself<\/li>\n<li>Doing this even while crediting the original source<\/li>\n<li>Creating pins that send Pinterest users to a website that you don\u2019t own (for example: creating pins for an article that you published on Medium)<\/li>\n<\/ul>\n<p>On top of breaking <a href=\"https:\/\/policy.pinterest.com\/en\/community-guidelines\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Pinterest\u2019s Community Guidelines<\/a>, it undermines your account\u2019s credibility. Only use original images or stock photos that you have the rights to (an important note on using stock photos coming up in a minute).<\/p>\n<h3 id=\"clarity\"><span class=\"ez-toc-section\" id=\"Clarity\"><\/span>Clarity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a Pinterest user sees your pin, they\u2019ll spend milliseconds deciding if your pin can help them or not.<\/p>\n<p>You need to make it abundantly clear what this piece of content offers pinners or you\u2019ll instantly lose them.<\/p>\n<p>Take this example from <a href=\"https:\/\/www.sarahdesign.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Sarah Design<\/a> of a drinkware mockup tutorial:<\/p>\n<p>Even at a quick glance, you immediately understand what this pin is about and can self-select whether or not it can help you. This should be the goal of every pin that you design.<\/p>\n<h3 id=\"current-trends\"><span class=\"ez-toc-section\" id=\"Current_trends\"><\/span>Current trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On Pinterest, trending topics will arise (who WASN\u2019T making sourdough bread in 2020) but design trends for creators are much less important.<\/p>\n<div class=\"callout\">Pins that you make this year will still be circulating in 2025, so don\u2019t marry your Pinterest pin design to trends.<\/div>\n<p>&nbsp;<\/p>\n<p>Instead, let\u2019s look at the trends that are specific to Pinterest users.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Seasonal_content\"><\/span>Seasonal content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pinners turn to Pinterest for their planning moments, and they turn <i>early<\/i>. Would it surprise you to learn that Christmas searches start as early as July?<\/p>\n<figure id=\"attachment_128621\" class=\"wp-caption aligncenter\" style=\"width: 640px;\" aria-describedby=\"caption-attachment-128621\"><figcaption id=\"caption-attachment-128621\" class=\"wp-caption-text\">Screenshot of the <a href=\"https:\/\/trends.pinterest.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Pinterest Trends<\/a> tool showing Christmas searches starting in the summer<\/figcaption><\/figure>\n<p>You should produce your seasonal content the quarter before the season itself. Pinners aren\u2019t off-put to see Thanksgiving ideas while they\u2019re still in shorts \u2014 they appreciate it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Big_text\"><\/span>Big text<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The big text trend is a reaction to pinners\u2019 short attention spans. Big text not only jumps out of the feed, but it also forces creators to boil their content down to a few words.<\/p>\n<p>Take this example from <a href=\"https:\/\/mindfulmocktail.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">The Mindful Mocktail<\/a>. Instead of saying \u201cthe easiest healthy alternative to drinking a raspberry alcoholic margarita,\u201d we have \u201ceasy raspberry margarita mocktail.\u201d Boom.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Inspiring_images\"><\/span>Inspiring images<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pinners open the Pinterest app to plan, learn and be inspired. Tap into this need with your image selection.<\/p>\n<p>Take this example from <a href=\"https:\/\/www.gratefulgypsies.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Grateful Gypsies<\/a>. We all <i>read <\/i>the text but <b><i>feel <\/i><\/b>the imagery.<\/p>\n<p>Imagine those exact same words written on a white page. The effect wouldn\u2019t even be close.<\/p>\n<p><b><a href=\"#back-to-top\">Back to top<\/a> <\/b><\/p>\n<h2 id=\"non-designers\"><span class=\"ez-toc-section\" id=\"Pinterest_design_tips_for_non-designers\"><\/span>Pinterest design tips for non-designers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you thinking, \u201cthis all sounds good, BUT\u2026\u201d<\/p>\n<p>Let me assure you: you do not need to be a graphic designer to make Pinterest pin designs that speak to your readers and drive traffic to your website. You just need to create a pin design process that works for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_a_mood_board\"><\/span>Make a mood board<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Browse the platform for Pinterest pin designs that you think look good. Then, save them all to a <a href=\"https:\/\/help.pinterest.com\/en\/article\/secret-boards\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">secret board<\/a>.<\/p>\n<p>Use this secret board as a mood board to find templates that you like, or to send to a graphic designer if you choose to outsource.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_pin_templates\"><\/span>Use pin templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With your mood board in hand, browse Pinterest templates and look for designs that match your branding and speak to your readers.<\/p>\n<p>When editing Pinterest templates, at a minimum, customize:<\/p>\n<ul>\n<li>Colors<\/li>\n<li>Fonts<\/li>\n<li>Images or video<\/li>\n<li>Plus, add your brand name<\/li>\n<\/ul>\n<p>These should all match your branding and make your pin look different from the others online created using the same template.<\/p>\n<p>You\u2019ll accumulate more saves, clicks and <a href=\"https:\/\/writingfromnowhere.com\/how-to-get-pinterest-followers\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Pinterest followers<\/a> if your pins are unique and not a knock-off of what users have already seen.<\/p>\n<p>With these basics in mind, here are some of the top Pinterest pin design secrets that will help you maximize your potential on the platform.<\/p>\n<p><b>Note: <\/b>With thousands of customizable templates, <a href=\"https:\/\/www.godaddy.com\/studio\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\"><b>GoDaddy Studio<\/b><\/a> is designed specifically to help you easily create gorgeous content in minutes.<\/p>\n<p><b><a href=\"#back-to-top\">Back to top<\/a><\/b><\/p>\n<h2 id=\"dos-and-donts\"><span class=\"ez-toc-section\" id=\"Pinterest_design_tips_Dos_and_donts\"><\/span>Pinterest design tips: Do\u2019s and don\u2019ts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Feeling energized to create pins for your brand? Don\u2019t get lost down the design ideas rabbit hole without sticking to these basic best practices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Use_images_that_match_content\"><\/span>Do: Use images that match content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid the urge to use generic attractive images on your pin designs. Image choice plays a large part on Pinterest, both to the user and the algorithm.<\/p>\n<p>The front-end of the <a href=\"https:\/\/writingfromnowhere.com\/pinterest-seo\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Pinterest SEO process<\/a> is similar to other search engines: you do keyword research, then include those keywords in the pin title, description and file name.<\/p>\n<p>But Pinterest veers away from other platforms with its advanced visual search capabilities.<\/p>\n<p>The Pinterest algorithm is also reading the text on the image, <i>and <\/i>scanning the image\u2019s contents.<\/p>\n<figure id=\"attachment_128622\" class=\"wp-caption aligncenter\" style=\"width: 640px;\" aria-describedby=\"caption-attachment-128622\"><figcaption id=\"caption-attachment-128622\" class=\"wp-caption-text\">It\u2019s not a coincidence that all of the search results for \u201ctravel gear\u201d include actual gear photos and not a random sunset photo.<\/figcaption><\/figure>\n<p>Be specific when you can be. Take this example from <a href=\"https:\/\/www.mstravelsolo.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Ms Travel Solo<\/a>. She could\u2019ve shared a generic travel picture for this blog post on travel gear, but instead, she showed pinners the gear itself:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Use_templates_or_images_that_match_everyone_else\"><\/span>Don\u2019t: Use templates or images that match everyone else<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While it\u2019s good to look at what\u2019s already performing well while designing your pins, don\u2019t marry your design process to what you already see or you risk being redundant.<\/p>\n<p><b>Exhibit A: <\/b>this popular free stock image. A quick visual search on Pinterest shows that dozens of accounts have used this exact stock image repeatedly, unedited and with no added branding.<\/p>\n<p>Take the time to customize stock imagery and free Pinterest pin templates:<\/p>\n<ul>\n<li>Add your brand colors or filters on stock photos<\/li>\n<li>Change the font to match your branding<\/li>\n<li>Supplement stock photography with original photography<\/li>\n<\/ul>\n<p>I know I\u2019m repeating myself, but skipping this step really sets your designs back. And it\u2019s easy to amend.<\/p>\n<p>Take this example from <a href=\"https:\/\/poweredbygracecoffeeandskincare.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Courtney Kelly<\/a>, who made her pin stand out by applying a pink filter to this stock photo and supplementing with her own photography:<\/p>\n<p>There\u2019s nothing wrong with using free stock photography in your Pinterest pin design process, but don\u2019t cut corners when customizing them.<\/p>\n<p><i><strong>Related:<\/strong> How to use a stock photo 8 different ways<\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Include_your_branding\"><\/span>Do: Include your branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This point is so important that we need to zoom in. Including your branding in your Pinterest pin design is a matter of:<\/p>\n<ul>\n<li>Readers remembering and revisiting your content<\/li>\n<li>Building a unique visual identity<\/li>\n<li>Being recognized by the algorithm<\/li>\n<\/ul>\n<p>Take this example from <a href=\"https:\/\/www.inspirationalteaco.com.au\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Inspirational Tea Co.<\/a> \u2014 the branding oozes out of every design element in this pin.<\/p>\n<p>It checks every box while still remaining true to the style of the brand:<\/p>\n<ul>\n<li>The content is clear<\/li>\n<li>The pinner immediately understands the call-to-action (shop now)<\/li>\n<li>The product images shine alongside text<\/li>\n<\/ul>\n<p><b>The cherry on top:<\/b> underneath of this pin, if you scroll down to the \u201cMore Like This\u201d section, the algorithm is showing more content from this brand:<\/p>\n<p>Good Pinterest pin design extends a hand to the viewer without making it all about them, which is a common beginner fumble.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Make_it_all_about_you\"><\/span>Don\u2019t: Make it all about you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everyone who consumes content online is subconsciously screening for an answer to the question <i>\u201chow can this help me.\u201d\u00a0<\/i><\/p>\n<p>The fastest way to engage with viewers is to absorb the responsibility of communicating that message into your Pinterest pin design. Don\u2019t make them wonder, guess or try to solve the riddle themselves.<\/p>\n<p>Teach from the \u201cyou\u201d perspective, not \u201cI.\u201d For example:<\/p>\n<ul>\n<li>\u201cHow I make $100 a day online\u201d is about you.<\/li>\n<li>\u201cHow you can make $100 a day online\u201d is about the pinner, and is going to inherently pick up more traction.<\/li>\n<\/ul>\n<p>Here\u2019s another example:<\/p>\n<ul>\n<li>\u201cHow I wrote an entire book in 1 month\u201d is about you.<\/li>\n<li>\u201cSecrets behind writing an entire book in 1 month\u201d is about what the reader can learn.<\/li>\n<\/ul>\n<p>Take this pin example from <a href=\"https:\/\/sojournies.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Sojournies<\/a>. This text could\u2019ve read \u201cwhat I like and dislike about living in Europe\u201d but is about the viewer instead:<\/p>\n<p>If you struggle with this in your Pinterest pin design, ask a friend for a second opinion before you publish your pins.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Add_text\"><\/span>Do: Add text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the most overlooked Pinterest design tips. You should add text, even when you\u2019re just using photography.<\/p>\n<div class=\"callout\">Text on pins orients pinners and improves click-through rate and pin saves.<\/div>\n<p>&nbsp;<\/p>\n<p>Ask yourself which of these pins you would be most likely to engage with:<\/p>\n<figure id=\"attachment_128617\" class=\"wp-caption aligncenter\" style=\"width: 640px;\" aria-describedby=\"caption-attachment-128617\"><figcaption id=\"caption-attachment-128617\" class=\"wp-caption-text\">Pinners will only spend milliseconds deciding whether or not your content can help them. Make it easy for them to say yes, or they\u2019ll say no.<\/figcaption><\/figure>\n<p>Even if you\u2019re creating pins that exclusively show off photography, take the time to edit the design using a solution like <a href=\"https:\/\/www.godaddy.com\/studio\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">GoDaddy Studio<\/a> to add a few words that will orient the pinner.<\/p>\n<p>Take this example from <a href=\"https:\/\/www.sisterssunflowers.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Sisters\u2019 Sunflowers<\/a>. Instead of simply showing off a standalone sticker image, minimalist text aids viewers in understanding this content.<\/p>\n<p>Text should always be direct and aid in understanding. While you might be tempted to use playful copywriting like \u201cyou know you want me,\u201d direct language is going to help users self-select more quickly. Just don\u2019t design pins with text that ends up working <i>against <\/i>you \u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Make_it_hard_to_read\"><\/span>Don\u2019t: Make it hard to read<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Text that\u2019s unclear, confusing or difficult to read will cause viewers to keep scrolling. A few rules of thumb:<\/p>\n<ul>\n<li>Use script fonts very sparingly<\/li>\n<li>Change font sizes to create a visual hierarchy<\/li>\n<li>Clarity trumps everything else<\/li>\n<\/ul>\n<p>Take this example from my brand, <a href=\"https:\/\/writingfromnowhere.com\/\" rel=\"nofollow external noopener\" data-wpel-link=\"external\">Writing From Nowhere<\/a>. Varying text sizes and fonts create contrast and hierarchy:<\/p>\n<p>The font size varies from 45 points (bottom row of text) to 275 points (the word \u201cwinning\u201d). Had all of the text been the same size or all been written in the script font, the lead would\u2019ve been lost.<\/p>\n<p><b><a href=\"#back-to-top\">Back to top<\/a> <\/b><\/p>\n<h2 id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do your pins pass the test? Before uploading to Pinterest, ask yourself:<\/p>\n<ul>\n<li>Is it instantly apparent what this pin is about?<\/li>\n<li>Is it easy to read, even on mobile?<\/li>\n<li>Would I stop my scroll to look at this?<\/li>\n<\/ul>\n<p>If your pin design is an afterthought, your content will follow suit in the eyes of the pinner. Apply these Pinterest pin design fundamentals to your static pins, idea pins and product pins to see massive improvements to your engagement rate.<\/p>\n<p>I hope that these Pinterest design tips and best practices have left your fingers itching to start designing! Get started right now with <a href=\"https:\/\/studio.godaddy.com\/login\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">GoDaddy Studio<\/a>.<\/p>\n<p>The post Pinterest design tips to dazzle your fans and grow your brand appeared first on <a href=\"https:\/\/www.godaddy.com\/garage\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\">GoDaddy Blog<\/a>.<\/p>\n<p>Source: Go Daddy Garage<\/p>\n<p id=\"kc_opp\"><small>Republished by  <a href=\"http:\/\/www.blogtrafficexchange.com\/\">Blog Post Promoter<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>A Pinterest account\u2019s potential lives and dies on its pin design, yet staring at a blank canvas or the wall of beautiful pins &hellip;<\/p>\n","protected":false},"author":1,"featured_media":94522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23511],"tags":[126],"class_list":["post-94521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebusiness-emarketing","tag-information"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bricktowntom.com\/blog\/wp-content\/uploads\/2023\/03\/pinterest-design-tips-chalkboard-300x168-1.jpg?fit=300%2C168&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3k0YU-oAx","jetpack-related-posts":[{"id":93322,"url":"https:\/\/www.bricktowntom.com\/blog\/04\/the-entrepreneurs-guide-to-pinterest-marketing.html","url_meta":{"origin":94521,"position":0},"title":"The entrepreneurs\u2019 guide to Pinterest marketing","author":"admin","date":"April 7, 2026","format":false,"excerpt":"In a world of trending audios and 24-hour content cycles, Pinterest is a port in the digital storm. 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