Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
Category: A Few Things
A Few Things
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out …
OTA + OTT: The new TV bundle
Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified …
The business case for marketing balance
In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. …
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the …
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in …