The business case for marketing balance
In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. …
Category: A Few Things
A Few Things
Balancing act: Why short-term sales don’t always mean long-term success
No one likes to wait. It’s human nature. And the fast-paced nature of our lives today, amplified by the speed that digital connectivity …
Brands are tracking hashtags to find engaged audiences
Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning …
The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
Women are driving significant gains in podcast engagement
The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were leaning into on-demand options well before media became …