The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t …
Category: A Few Things
A Few Things
Balancing act: Why short-term sales don’t always mean long-term success
No one likes to wait. It’s human nature. And the fast-paced nature of our lives today, amplified by the speed that digital connectivity …
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty …
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media
Despite a largely untold history of erasure and violence against their community, Native Americans are leading and contributing to our society everyday. The …
The business case for marketing balance
In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …