The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t …
Category: A Few Things
A Few Things
Playing the game: Breaking the bias with women influencers in sports and gaming
When you do a search for top influencers, chances are the usual suspects will come up first: people in movies and music. This …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
How to Use Airtable: A Beginner’s Guide
Airtable is a cloud-based application that combines the best of both spreadsheets and databases into one collaborative environment. No matter the task list or …
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever …
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media
Despite a largely untold history of erasure and violence against their community, Native Americans are leading and contributing to our society everyday. The …