The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t …
Category: A Few Things
A Few Things
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the …
Balancing act: Why short-term sales don’t always mean long-term success
No one likes to wait. It’s human nature. And the fast-paced nature of our lives today, amplified by the speed that digital connectivity …
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
How Does Data Power Modern Video Games?
With an estimated 3.24 billion gamers around the world and a market expected to reach $545.98 billion by 2028, gaming data is a …