A tale of two teams – and their fans
The word fan comes from the word fanatic, meaning an enthusiastic devotee, usually as a spectator. And on Sunday, February 13, there will …
Category: A Few Things
A Few Things
How Does Data Power Modern Video Games?
With an estimated 3.24 billion gamers around the world and a market expected to reach $545.98 billion by 2028, gaming data is a …
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win …
Brands are tracking hashtags to find engaged audiences
Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning …
Balancing act: Why short-term sales don’t always mean long-term success
No one likes to wait. It’s human nature. And the fast-paced nature of our lives today, amplified by the speed that digital connectivity …
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the …