It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the …
Category: A Few Things
A Few Things
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out …
The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t …
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty …
Playing the game: Breaking the bias with women influencers in sports and gaming
When you do a search for top influencers, chances are the usual suspects will come up first: people in movies and music. This …
How to Use Airtable: A Beginner’s Guide
Airtable is a cloud-based application that combines the best of both spreadsheets and databases into one collaborative environment. No matter the task list or …